• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
PoliticsIsrael

Israeli survivors recount music festival massacre, where Hamas militants killed at least 260: ‘They didn’t see us as human beings. They looked at us with pure, pure hate’

By
Isabel Debre
Isabel Debre
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Isabel Debre
Isabel Debre
and
The Associated Press
The Associated Press
Down Arrow Button Icon
October 9, 2023, 9:57 AM ET
Rockets firing from the Gaza Strip.
Rockets are fired toward Israel from the Gaza Strip, Saturday, Oct. 7, 2023. AP Photo/Fatima Shbair, File
Add Fortune on Google for similar content.

The night was a getaway. Thousands of young men and women gathered at a vast field in southern Israel near the Gaza border to dance without a care. Old and new friends jumped up and down, reveling the swirl of the bass-heavy beats.

Maya Alper was standing toward the back of the bar with teams of environmentally conscious volunteers, picking up trash and passing out free vodka shots to party-goers who reused their cups. Just after 6.a.m., as a light-blue dawn broke and the headliner D.J. took the stage, air raid sirens cut through the ethereal trap music. Rockets streaked overhead.

Alper, 25, jumped into her car and raced to the main road. But at the intersection she encountered crowds of stricken festival attendees, shouting at drivers to turn around. Then, a noise. Firecrackers? Panicked men and women staggering down the road just in front of her fell to the ground in pools of blood. Gunshots.

The open-air Tribe of Nova music festival will go down in Israeli history as the country’s worst civilian massacre. Dozens of Hamas militants who had blown through Israel’s heavily fortified separation fence and crossed into the country from Gaza opened fire on young Israelis who had come together for a joyous night of electronic music. Some attendees were drunk or high on drugs, magnifying their confusion and terror.

“We were hiding and running, hiding and running, in an open field, the worst place you could possibly be in that situation,” said Arik Nani from Tel Aviv, who had gone to the party to celebrate his 26th birthday. “For a country where everyone in these circles knows everyone, this is a trauma like I could never imagine.”

While rockets rained down, revelers said militants converged on the open field while others waited near bomb shelters, gunning down people who were seeking refuge. Israeli communities on either side of the festival grounds also came under attack, with Hamas gunmen abducting dozens of men, women and children — including elderly and disabled people — and killing scores of others in Saturday’s unprecedented surprise attack.

The staggering toll of the festival was becoming clear early Monday, as Israel’s rescue service Zaka said paramedics had recovered at least 260 bodies. Festival organizers said they were helping Israeli security forces locate attendees who were still missing. The death toll could rise as teams continue to clear the area.

As the carnage unfolded before her, Alper pulled a few disoriented-looking revelers into her car from the street and accelerated in the opposite direction. One of them said he had lost his wife in the chaos and Alper had to stop him from breaking out of the car to find her. Another said she had just seen Hamas gunmen shoot and kill her best friend. Another rocked in his seat, murmuring over and over, “We are going to die.” In the review mirror, Alper watched the dance floor where she had spent the past ecstatic hours transform into a giant cloud of black smoke.

Nowhere was safe, she said. The roar of explosions, hysterical screams and automatic gunfire felt closer the further she drove. When a man just meters away shouted, “God is great!”, Alper and her new companions sprung out of the car and sprinted through open fields toward a mass of bushes.

Alper felt a bullet whiz past her left ear. Aware the gunmen would outrun her, she plunged into a tangle of shrubs. Peering through thorns, she said she saw one of her passengers, the girl who had lost her friend, shriek and collapse as a gunman stood over her limp body, grinning.

“I can’t even explain the energy they (the militants) had, it was so clear they didn’t see us as human beings,” she said. “They looked at us with pure, pure hate.”

For over six hours, Alper — and thousands of other concert attendees — hid without help from the Israeli army as Hamas militants sprayed automatic gunfire and threw grenades.

Her limbs were so contorted into a tangled mess in the bush that she couldn’t wiggle her toes. At different points, she heard militants speak in Arabic just beside her. A yoga devotee who practices meditation, Alper said she focused on her breath — “breathing and praying in every way I knew possible.”

“Every time I thought of anger, or fear or revenge, I breathed it out,” she said. “I tried to think of what I was grateful for — the bush that hid me so well that even birds landed on it, the birds that were still singing, the sky that was so blue.”

A tank instructor in the Israeli army, Alper knew she was safe when she heard a different kind of explosion — the sound of an Israeli army tank round. She shouted for help and soon soldiers were lifting her out of the bush. Around her lay the lifeless body of one of her friends. The girl from her car she had seen collapse was nowhere to be found — she believes that Hamas militants took her into Gaza.

Alper said the Israeli army, on its way to fight Hamas militants in the hard-hit kibbutz of Be’eri near the Gaza border, was at a loss as to know what to do with her.

At that moment, a pick-up truck full of Palestinian citizens of Israel pulled up. The men from the Bedouin city of Rahat were scouring the area to help rescue Israeli survivors. Helping Alper into their car, they drove her to the police station, where she collapsed, crying, into her father’s arms.

“This is not just war. This is hell,” Alper said. “But in that hell I still feel that somehow, we can choose to act out of love, and not just fear.”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
By Isabel Debre
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
3 hours ago
m
Politicsfraud
Trump fights fraud by freezing funding for New York’s Medicaid Fraud Control Unit
By Ali Swenson, Geoff Mulvihill and The Associated PressJuly 2, 2026
3 hours ago
Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
3 hours ago
t
PoliticsWhite House
Trump trots out the C-word — communism — not getting the memo that capitalism has been largely discredited with Gen Z
By Steven Sloan and The Associated PressJuly 2, 2026
3 hours ago
g
EnvironmentCalifornia
California bans ‘sell by’ labels to curb food waste and emissions
By Olga R. Rodriguez and The Associated PressJuly 2, 2026
3 hours ago
t
PoliticsWhite House
Trump visits new Teddy Roosevelt library in the badlands: ‘He had a freakin’ wild life’
By Jack Dura, Collin Binkley and The Associated PressJuly 2, 2026
4 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
15 hours ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.