• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsIsrael

Israeli survivors recount music festival massacre, where Hamas militants killed at least 260: ‘They didn’t see us as human beings. They looked at us with pure, pure hate’

By
Isabel Debre
Isabel Debre
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Isabel Debre
Isabel Debre
and
The Associated Press
The Associated Press
Down Arrow Button Icon
October 9, 2023, 9:57 AM ET
Rockets firing from the Gaza Strip.
Rockets are fired toward Israel from the Gaza Strip, Saturday, Oct. 7, 2023. AP Photo/Fatima Shbair, File

The night was a getaway. Thousands of young men and women gathered at a vast field in southern Israel near the Gaza border to dance without a care. Old and new friends jumped up and down, reveling the swirl of the bass-heavy beats.

Maya Alper was standing toward the back of the bar with teams of environmentally conscious volunteers, picking up trash and passing out free vodka shots to party-goers who reused their cups. Just after 6.a.m., as a light-blue dawn broke and the headliner D.J. took the stage, air raid sirens cut through the ethereal trap music. Rockets streaked overhead.

Alper, 25, jumped into her car and raced to the main road. But at the intersection she encountered crowds of stricken festival attendees, shouting at drivers to turn around. Then, a noise. Firecrackers? Panicked men and women staggering down the road just in front of her fell to the ground in pools of blood. Gunshots.

The open-air Tribe of Nova music festival will go down in Israeli history as the country’s worst civilian massacre. Dozens of Hamas militants who had blown through Israel’s heavily fortified separation fence and crossed into the country from Gaza opened fire on young Israelis who had come together for a joyous night of electronic music. Some attendees were drunk or high on drugs, magnifying their confusion and terror.

“We were hiding and running, hiding and running, in an open field, the worst place you could possibly be in that situation,” said Arik Nani from Tel Aviv, who had gone to the party to celebrate his 26th birthday. “For a country where everyone in these circles knows everyone, this is a trauma like I could never imagine.”

While rockets rained down, revelers said militants converged on the open field while others waited near bomb shelters, gunning down people who were seeking refuge. Israeli communities on either side of the festival grounds also came under attack, with Hamas gunmen abducting dozens of men, women and children — including elderly and disabled people — and killing scores of others in Saturday’s unprecedented surprise attack.

The staggering toll of the festival was becoming clear early Monday, as Israel’s rescue service Zaka said paramedics had recovered at least 260 bodies. Festival organizers said they were helping Israeli security forces locate attendees who were still missing. The death toll could rise as teams continue to clear the area.

As the carnage unfolded before her, Alper pulled a few disoriented-looking revelers into her car from the street and accelerated in the opposite direction. One of them said he had lost his wife in the chaos and Alper had to stop him from breaking out of the car to find her. Another said she had just seen Hamas gunmen shoot and kill her best friend. Another rocked in his seat, murmuring over and over, “We are going to die.” In the review mirror, Alper watched the dance floor where she had spent the past ecstatic hours transform into a giant cloud of black smoke.

Nowhere was safe, she said. The roar of explosions, hysterical screams and automatic gunfire felt closer the further she drove. When a man just meters away shouted, “God is great!”, Alper and her new companions sprung out of the car and sprinted through open fields toward a mass of bushes.

Alper felt a bullet whiz past her left ear. Aware the gunmen would outrun her, she plunged into a tangle of shrubs. Peering through thorns, she said she saw one of her passengers, the girl who had lost her friend, shriek and collapse as a gunman stood over her limp body, grinning.

“I can’t even explain the energy they (the militants) had, it was so clear they didn’t see us as human beings,” she said. “They looked at us with pure, pure hate.”

For over six hours, Alper — and thousands of other concert attendees — hid without help from the Israeli army as Hamas militants sprayed automatic gunfire and threw grenades.

Her limbs were so contorted into a tangled mess in the bush that she couldn’t wiggle her toes. At different points, she heard militants speak in Arabic just beside her. A yoga devotee who practices meditation, Alper said she focused on her breath — “breathing and praying in every way I knew possible.”

“Every time I thought of anger, or fear or revenge, I breathed it out,” she said. “I tried to think of what I was grateful for — the bush that hid me so well that even birds landed on it, the birds that were still singing, the sky that was so blue.”

A tank instructor in the Israeli army, Alper knew she was safe when she heard a different kind of explosion — the sound of an Israeli army tank round. She shouted for help and soon soldiers were lifting her out of the bush. Around her lay the lifeless body of one of her friends. The girl from her car she had seen collapse was nowhere to be found — she believes that Hamas militants took her into Gaza.

Alper said the Israeli army, on its way to fight Hamas militants in the hard-hit kibbutz of Be’eri near the Gaza border, was at a loss as to know what to do with her.

At that moment, a pick-up truck full of Palestinian citizens of Israel pulled up. The men from the Bedouin city of Rahat were scouring the area to help rescue Israeli survivors. Helping Alper into their car, they drove her to the police station, where she collapsed, crying, into her father’s arms.

“This is not just war. This is hell,” Alper said. “But in that hell I still feel that somehow, we can choose to act out of love, and not just fear.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Isabel Debre
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

Photo: Donald Trump
Big TechMarkets
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
20 minutes ago
tillis
CommentaryCongress
Thom Tillis: Free markets built American prosperity. Government intervention puts it at risk
By Thom Tillis and John StanfordApril 30, 2026
2 hours ago
The debt crisis Congress has been ignoring could cost the average U.S. household $18,000 a year, according to a Brookings analysis
EconomyFinance
The debt crisis Congress has been ignoring could cost the average U.S. household $18,000 a year, according to a Brookings analysis
By Shawn TullyApril 30, 2026
4 hours ago
daca and tps protest sign
LawDonald Trump
Supreme Court weighs Trump administration push to end protections for migrants from Haiti and Syria
By The Associated Press and Lindsay WhitehurstApril 29, 2026
14 hours ago
pete hegseth
PoliticsIran
‘A strategic blunder’: Democrats confront Hegseth as the Iran war’s price tag hits $25 billion
By The Associated Press, Ben Finley, Stephen Groves, David Klepper and Konstantin ToropinApril 29, 2026
14 hours ago
People wait in long lines at the airport.
PoliticsWhite House
More airport disruptions may be coming as White House warns pay for TSA workers will ‘soon run out’
By Lisa Mascaro and The Associated PressApril 29, 2026
15 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
24 hours ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
16 hours ago
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
Economy
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
By Sasha RogelbergApril 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.