• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Commentaryclimate change

How climate models intended for cell towers are helping communities plan for floods, drought, and wildfires

By
Charlene Lake
Charlene Lake
Down Arrow Button Icon
By
Charlene Lake
Charlene Lake
Down Arrow Button Icon
September 25, 2023, 1:34 PM ET
Flooding in Tarpon Springs, Florida on Aug.30 after  Hurricane Idalia hit the Big Bend area on the Gulf Coast of Florida.
Flooding in Tarpon Springs, Florida on Aug.30 after Hurricane Idalia hit the Big Bend area on the Gulf Coast of Florida. Joe Raedle—Getty Images

From wildfires and flooding to hurricanes and intense heat, we are seeing firsthand the growing impact of weather patterns that have become more erratic and extreme. Equally concerning, we are learning that as a society, we are often not well prepared to deal with these growing challenges.

Because we are all interdependent, efforts to adapt to extreme weather can’t solely be left up to the public and scientific sectors to address on their own. Nor can individual businesses plan their resiliency strategies in a vacuum. We must all work collectively to help our communities prepare.

This starts with better data.

Civic planners, engineers, and public agencies have long relied on historic risk data and 10-day weather forecasts to build disaster response strategies and base location decisions for new hospitals, schools, housing developments, and other community assets.

However, events like the summer’s severe heat waves, storms, and wildfires make clear that we need more robust, future-looking data. By fully deploying the power of forward-looking data, we can drive positive impact at the scale needed to meet today’s challenges–but we must collaborate.

The private sector is witnessing tremendous technology advancements, driven by innovation and investments in artificial intelligence and other cutting-edge data solutions. Nonprofit organizations like the Center for Climate and Energy Solutions and the Adrienne Arsht-Rockefeller Foundation Resilience Center are also coming to the table with data-driven solutions that help arm our communities with the insights they need to be resilient in the face of today’s changing environment.

Several years ago, AT&T embarked on a forward-looking study of the changing climate-related hazards facing our network footprint. Working with researchers at the U.S. Department of Energy’s Argonne National Laboratory, models were built for projecting locations at risk of flooding, drought, and wildfires 30 years into the future. These maps now help identify areas to safely place cell towers and harden existing infrastructure for potential hazards.

We soon realized communities and other businesses could also benefit from the data insights informed by these forward-looking models, so we worked with Argonne and the Federal Emergency Management Agency (FEMA) to make them freely available via the Climate Risk & Resilience Portal (ClimRR).

Today, this portal gives communities nationwide access to interactive maps with more than 100 climate overlays, providing at least 30-year climate projections down to the ZIP code for communities across the U.S.

This means civic leaders can leverage this to help reduce the chance of putting schools, senior centers, new housing, and other developments in future flood and wildfire zones. First responders can develop climate-informed evacuation routes and better plan for the staffing and resources required to mobilize in the event of a natural disaster. Urban planners and engineers can spot the areas that may be more vulnerable in the future and start making zoning and infrastructure improvements now. The state of Idaho recently used this tool to build a new hazard mitigation plan that better protects its citizens and could help qualify for certain non-disaster FEMA grants.

Such forward-looking data solutions can be a game-changer for so many of our communities relying on historical data. But without public-private partnerships, this type of scalable impact wouldn’t be possible.

Against the threat of extreme and unpredictable weather, we need everyone to bring unique expertise, capabilities, and perspective to the table. For business leaders, this must start by assessing our own climate resilience plans and community-level dependencies, and then asking ourselves:

  • What are the physical climate risks to our business and stakeholders?
  • What will our communities need from us to maximize resilience?
  • Which organizations share our resiliency goals and how can we bring complementary skills to them to produce impact at scale?
  • How can our data be of value to others?

Understanding these dynamics can provide a starting point for connections with public and private partners. If every link in our community chains is more resilient, we’ll be better able to mitigate the effects of today’s severe weather events as we also work together to turn the tide on future impacts.

Charlene Lake is SVP, corporate social responsibility, and chief sustainability officer for AT&T.

More must-read commentary published by Fortune:

  • Indeed CEO: ‘AI is changing the way we find jobs and how we work. People like me should not be alone in making decisions that affect millions’
  • Why critics love to hate Elon Musk–and why his fans adore him
  • Burnout is attacking our brains and making it harder to excel at work. ‘Deliberate calm’ can help us adapt
  • The U.S.-China trade war is counterproductive–and the Huawei P60’s chip is just one of its many unforeseen ramifications

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By Charlene Lake
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

brotman
CommentaryVenture Capital
I’ve spent 25 years in venture capital. Here’s how it quietly shut ordinary Americans out of the AI wealth boom—and what could fix it
By Steve BrotmanMay 22, 2026
4 hours ago
cox
CommentarySuccession
McKinsey studied 200 family business successions. The biggest problem wasn’t the heir — it was the outgoing CEO
By Acha Leke and Chaitali MukherjeeMay 22, 2026
5 hours ago
himanshu
CommentaryLayoffs
I’ve led companies through every major tech disruption. AI washing is the same mistake, every time
By Himanshu PalsuleMay 22, 2026
8 hours ago
trump
CommentaryWhite House
Trump Accounts have a bigger problem than billionaire stock donations
By Jin Huang and Stephen RollMay 21, 2026
1 day ago
brigham
CommentaryRailroads
The U.S. freight network is broken by design. One merger could start fixing it
By Brigham A. McCownMay 21, 2026
1 day ago
Elon Musk sits with his fists together, looking up.
Commentaryspace
SpaceX will be worth trillions, but the space station that made it possible is worth even more — if we don’t squander it
By Tejpaul BhatiaMay 20, 2026
2 days ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
1 day ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
2 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
Current price of oil as of May 21, 2026
Personal Finance
Current price of oil as of May 21, 2026
By Joseph HostetlerMay 21, 2026
1 day ago
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
AI
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
By Emma BurleighMay 21, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.