• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessSports

Coco Gauff and Carlos Alcaraz emerge as Gen Z icons at the U.S. Open, signaling a generational shift in the sport

Paige Hagy
By
Paige Hagy
Paige Hagy
Down Arrow Button Icon
Paige Hagy
By
Paige Hagy
Paige Hagy
Down Arrow Button Icon
September 9, 2023, 7:00 AM ET
Carlos Alcaraz and Novak Djokovic pose together with their trophies after the Cinncinati Masters.
Carlos Alcaraz, ranked No. 1 in the world, and Novak Djokovic, ranked No. 2, after the final match at the Cincinnati Masters in August.Matthew Stockman—Getty Images

For decades, millennials and Gen Xers have celebrated the tennis legends of their generations like Venus and Serena Williams, Rafael Nadal, Novak Djokovic, and Roger Federer. But now Gen Zers are staking claim on their own tennis stars after Coco Gauff and Carlos Alcaraz dominated public attention at this year’s U.S. Open, which concludes this weekend.

Recommended Video

Gauff, 19, and Alcaraz, 20 captured global headlines for their young age and prowess on the court, much like their predecessors in their primes, such as 41-year-old Williams and 37-year-old Nadal, whom they’ve drawn comparisons to. But Williams retired after last year’s U.S. Open and Nadal is preparing to hang up his racket after a planned comeback from injury next year, positioning Gauff and Alcaraz as the faces of a generational shift in the sport.

Ivan Ljubičić, former Croatian tennis player and former coach of now retired superstar Federer, who, at 42, is part of Gen X, says the passing of the torch will happen soon. 

“Obviously the generational change is one step away, but for the complete change I would wait a moment longer,” Ljubičić said earlier this year

Serena to Coco

Gauff is drawing comparisons to her fellow American and 23-time Grand Slam winner Williams. Both women went pro at the age of 14. And Gauff secured a spot in the finals of the U.S. Open on Thursday, making her the youngest American to reach this stage of the competition since Williams, who won in 1999 at the age of 17. Winning this year’s U.S. Open would be Gauff’s first ever Grand Slam title.

But the comparison goes beyond their prominence as Black athletes in a predominantly white sport. Gauff, who is women’s world No. 6, went viral on social media last week after confronting an umpire who turned a blind eye to her 35-year-old German opponent allegedly breaking the rules during their match. People online, as well as the Obamas, praised Gauff for standing up for herself and for her maturity in handling the situation. 

Williams, similarly, had a notorious outburst at the 2018 U.S. Open, accusing the umpire of questioning her integrity and penalizing her more severely than he would male players.

The two never went head-to-had in a professional match, but Gauff has defeated Williams’ older sister, seven-time Grand Slam winner Venus Williams, twice: At Wimbledon in 2019 when Gauff was 15 and the following year at the 2020 Australian Open, where she also beat the former No. 1-ranked Naomi Osaka.

Gauff resists the comparisons to Serena Williams, although she acknowledges it as a great honor.

“Serena is Serena. She’s the GOAT,” Gauff said in an ESPN interview on Thursday. “I hope to do half of what she does, but I’m not going to compare myself to her—she’s someone I look up to.”

Gauff added that she’s “happy to be a product of her legacy,” and said the only regret in her career will be never playing against Williams.

Rafael to Carlos

From Spain, Alcaraz is the men’s world No. 1. He has drawn similar comparisons to the 22-time Grand Slam winner and former No. 1-ranked Nadal, from their shared nationality to their similar styles of play. Alcaraz has faced Nadal on the court three times, winning their third match in the 2022 Madrid Open quarter final 6-2, 1-6, 6-3. 

Perhaps Alcaraz, who lost in the semifinals on Friday to Russian Daniil Medvedev, hasn’t gained as much attention as Gauff among U.S. social media users, but he is a favorite of his fellow U.S. Open competitors. Many professional tennis players don’t pay close attention to matches that aren’t theirs—they keep busy practicing, recovering, eating, and talking to the press—but Alcaraz seems to be the exception.

“I don’t watch a lot,” Iga Swiatek, women’s world No. 1, told the Wall Street Journal before she was eliminated from the U.S. Open. “But these matches I actually watch from the beginning till the end.”

Gauff was paying attention to Alcaraz, too. 

“If he can smile, he’s No. 1 in the world and he has all this pressure,” she said in a press conference on Wednesday. “Then… where I’m considered the underdog on paper, I can smile too.”

She and other tennis stars tuned into Alcaraz’s nearly four-hour match against No. 2-ranked Djokovic, the all-time male Grand Slam leader with 23 titles, at the hard-court Cincinnati Masters in August. The 36-year-old millennial reigned supreme in Ohio, but Alcaraz defeated only him a month earlier at Wimbledon when he grabbed his second Grand Slam title.

“They’re breaking the limits of tennis,” Gauff described it.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Paige Hagy
By Paige Hagy
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

conway
North AmericaObituary
Gerry Conway, comics legend who created the Punisher, dies at 73
By Claire Rush and The Associated PressMay 2, 2026
15 hours ago
shoplift
EconomyGen Z
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
15 hours ago
First Watch CEO Chris Tomasso holding his fist up at the New York Stock Exchange
SuccessView from the C-Suite
CEO writes hundreds of thank you notes to staff and still eats in the break room—which ‘always, for whatever reason, blows new employees away’
By Preston ForeMay 2, 2026
15 hours ago
Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
SuccessHow I made my first million
Suze Orman once said earning more than $800,000 would make her ‘sick to my stomach’—but that turning down Oprah Winfrey cured her self-doubt
By Orianna Rosa RoyleMay 2, 2026
15 hours ago
mackenzie
Commentaryphilanthropy
Stop donating to Harvard and the Ivy League. There’s a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
21 hours ago
Young trade worker learning on job
SuccessHiring
Forget Big Tech: Small businesses will hire nearly 1 million grads in 2026—and some of the hottest roles are gloriously AI-proof
By Emma BurleighMay 1, 2026
2 days ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
15 hours ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
21 hours ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
18 hours ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
2 days ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.