• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersData Sheet

Online age verification is a good idea whose time hasn’t come yet

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
August 31, 2023, 11:54 AM ET
Facial recognition software scans the face of young woman holding smartphone at home.
Getty Images

There’s a growing push to mandate age verification across popular online services in the U.S. and other countries around the world, but here’s one place that won’t be introducing the rule anytime soon: Australia.

Recommended Video

For the past couple years, Australia—along with the U.K.—has been leading efforts to pass laws requiring websites to actually check the ages of their users before letting them in. Porn sites are obvious targets, but so are the likes of Facebook and Reddit, which have rules stating users should be age 13 or over, but which are often used by younger kids.

However, the Australian government just decided to pull back from that plan. This is largely because of an analysis of the practicalities conducted by the country’s e-safety commissioner, submitted to the government back in March, and finally published yesterday. The gist: There’s currently no way to make online age verification work without introducing new problems.

Pay attention, legislators in the U.S. and elsewhere.

The first and most obvious problem is that of privacy—for example, there are many good reasons why no one should be keeping registers of who visits which adult site. Then there’s security to consider, as any database of sensitive information is a big risk. But these are problems that are mainly associated with having to hand over credit card details or some other form of identification.

The alternative is to verify someone’s age without identifying the individual, and that’s where a new breed of biometric services come into play. The most notable example is probably Yoti’s facial-scanning tool, which Instagram and Facebook Dating have been using for a year, and which makes a pretty good case for being a pro-privacy age-verification solution—it determines age rather than identity, it claims to delete the images as soon as that’s achieved, and the researchers contracted by the e-safety commissioner concluded that its accuracy was “quite good.”

However, the commissioner’s report also noted that the dataset Yoti used to train its tool “skews towards males, particularly those with light skin tones.” At this stage in the machine-learning game, we should all be able to guess where that’s going: According to the report, Yoti’s technique beats trying to estimate someone’s age from their voice, but it “also carries the potential for bias, including higher accuracy rates for males than females or lighter skinned people compared to those with darker skin.”  

“Closing this gap may take time and increased variety within A.I. training sets,” the report said. “These technologies are still evolving, and the global market remains relatively immature.” Yoti rejected the results of the testing because of a small sample size and technical limitations.

I think most people recognize that, in an ideal world, online age verification would be a good thing; we don’t let kids wander into adult cinemas, and the online world shouldn’t operate according to different rules. But, as France’s privacy authority also warned earlier this year, the solutions that are out there now are risky in other ways. Perhaps it’s just a matter of time before the likes of Yoti can fix these problems, but lawmakers should beware of passing age-verification laws before there are demonstrably safe and inclusive ways to comply.

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

David Meyer

NEWSWORTHY

Privacy activists target Fitbit. NOYB, a nonprofit set up by Meta nemesis Max Schrems, has lobbed three privacy complaints in the direction of Google-owned Fitbit. The group alleges that Fitbit breaks EU law by forcing users to agree to the transfer of their data to the U.S. and the sharing of that data with third parties, and by refusing to let users withdraw their consent to these things without deleting their accounts. As Reuters reports, the fines in such cases can go as high as 4% of global revenue.

TikTok targets Chinese disinformation. TikTok, a social network that critics allege is too close to the Chinese state, has removed 284 accounts linked to the Chinese disinformation campaign that Meta just shut down. The takedowns took place after the Guardian flagged up the accounts, and the paper notes TikTok has not explained why it didn’t spot them itself. Meanwhile, Semafor reports that African governments are increasingly cracking down on TikTok over explicit content.

Google expands Search Labs outside the U.S. People in India and Japan can now use generative A.I. in Google Search after Alphabet rolled out “Search Labs” capabilities beyond American borders for the first time. In a blog post, Google Search product manager Hema Budaraju said the first few months of U.S. deployment had revealed “the highest satisfaction scores among younger users (18- to 24-year-olds), who say they enjoy being able to ask follow-up questions conversationally.”

ON OUR FEED

“X is the effective global address book.”

—Elon Musk pitching his platform’s upcoming integration of video and audio calls, though he didn’t say when. The poly-CEO claimed last month that X has nearly 542 million users. Facebook has over 3 billion.

IN CASE YOU MISSED IT

A.I.’s un-learning problem: Researchers say it’s virtually impossible to make an A.I. model ‘forget’ the things it learns from private user data, by Stephen Pastis

Marc Benioff praises San Francisco as world’s ‘number one A.I. city’ a day after threatening to move conference because of homelessness and drugs, by Kylie Robison

Was Tesla really trying to build a glass house for CEO Elon Musk? U.S. prosecutors are reportedly looking into it, by Nicholas Gordon

Elon Musk’s X now wants your biometric data, as well as your job and education history, for ‘safety, security, and identification purposes,’ by Chloe Taylor

Struggling artists suing makers of A.I. tools: ‘We’re David against Goliath here, but someone’s profiting from my work,’ by the Associated Press

Don’t want to go to a work meeting? Google is testing an A.I. tool that can go for you, by Chloe Berger

BEFORE YOU GO

Microsoft unbundles Teams. Europe’s big antitrust probe against Microsoft has already claimed a major result, although it isn’t over yet. The company is unbundling Teams from its productivity suites, which on the face of it should settle a European Commission investigation launched a month ago, following a complaint from Slack.

The Commission is playing it cool for now, telling CNBC: “We take note of Microsoft’s announcement. We have no further comment to make.” However, remember that even if it drops this investigation, another may follow, thanks to an unfair licensing practices complaint from a trade group that includes Amazon Web Services.

This is the web version of Data Sheet, a daily newsletter on the business of tech. Sign up to get it delivered free to your inbox.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Aerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
NewslettersMPW Daily
Aerie built a brand based on ‘real.’ That’s at the heart of its ‘no AI’ promise
By Emma HinchliffeMay 1, 2026
7 hours ago
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
NewslettersTerm Sheet
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
By Allie GarfinkleMay 1, 2026
12 hours ago
Apple CEO Tim Cook in Washington, D.C. on December 10, 2025. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersFortune Tech
Tim Cook’s advice for Apple’s next CEO
By Andrew NuscaMay 1, 2026
13 hours ago
Brian Niccol’s nascent Starbucks turnaround starts with treating workers better
NewslettersCEO Daily
Brian Niccol’s nascent Starbucks turnaround starts with treating workers better
By Phil WahbaMay 1, 2026
14 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
1 day ago
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
NewslettersMPW Daily
The Tory Burch Foundation is almost halfway to its $1 billion goal for women entrepreneurs
By Emma HinchliffeApril 30, 2026
1 day ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
10 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
1 day ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
15 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.