• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
LifestyleArts & Entertainment

Taylor Swift, Beyoncé, and the Barbenheimer films are such blockbusters that they’ll add $8.5 billion to U.S. economy in just 3 months

By
Augusta Saraiva
Augusta Saraiva
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Augusta Saraiva
Augusta Saraiva
and
Bloomberg
Bloomberg
Down Arrow Button Icon
August 24, 2023, 3:46 PM ET
Taylor Swift.
Taylor Swift.Kevin Winter/TAS23/Getty Images for TAS Rights Management
Add Fortune on Google for similar content.

Taylor Swift, Beyoncé and “Barbenheimer” fever are giving a serious boost to the US economy.

Recommended Video

The megastars’ tours and blockbuster films are expected to add up to $8.5 billion to US growth in the third quarter, according to Bloomberg Economics. The nearly 50 US concerts the artists have scheduled could add $5.4 billion to gross domestic product, while the films Barbie and Oppenheimer are projected to add about $3.1 billion in consumer spending and exports from international ticket sales.

Taken together, that would raise annualized real personal consumption expenditures and GDP by 0.7 and 0.5 percentage points, respectively, in the July-through-September period, economists Anna Wong and Eliza Winger wrote in a note late Wednesday. The economists nearly doubled their forecast for growth in the July-to-September period, partly as a result of the spending gains.

The projections further support an economy that has picked up steam in recent months. Inflation is abating and the labor market remains firm, helping power consumer spending. That’s prompting some economists to delay their recession calls, while others are scrapping them altogether.

Still, the Bloomberg team argues that the boost provided by the movies and tours is short-lived. They noted neither Beyoncé nor Swift are scheduled to hit the stage in the US in the last three months of the year, and described “Barbenheimer” as a “once-in-a-blue moon” event. What’s more, the economy is still vulnerable to a drop-off in demand and the housing market is under pressure from low supply and climbing mortgage rates. 

“A large chunk of that strength comes from temporary factors,” they wrote. “These factors create a mirage of resilient consumption, when in fact it’s running out of steam.”

The economists only considered ticket sales for Barbie and Oppenheimer through Wednesday, and didn’t include net-export effects of the four concerts Swift is performing in Mexico City this week.

About the Authors
By Augusta Saraiva
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Lifestyle

James Cameron tried to warn us: ‘Skynet Day’ is now shorthand for OpenAI’s agent going rogue and hacking into a startup
AIOpenAI
James Cameron tried to warn us: ‘Skynet Day’ is now shorthand for OpenAI’s agent going rogue and hacking into a startup
By Laurie Kellman, Lindsey Bahr and The Associated PressJuly 26, 2026
8 hours ago
The ‘White Lotus’ effect: How fabulous TV locations are reshaping luxury travel and infuriating locals
MagazineLuxury
The ‘White Lotus’ effect: How fabulous TV locations are reshaping luxury travel and infuriating locals
By Adam EraceJuly 26, 2026
12 hours ago
A Gen Xer sold his company for $1.6 billion. He kept less than $100 million and gave the rest away because he doesn’t ‘believe in billionaires’
SuccessHow I made my first million
A Gen Xer sold his company for $1.6 billion. He kept less than $100 million and gave the rest away because he doesn’t ‘believe in billionaires’
By Orianna Rosa RoyleJuly 26, 2026
13 hours ago
Why lotteries can make winning feel more valuable than buying
Arts & EntertainmentBusiness
Why lotteries can make winning feel more valuable than buying
By Tatiana SatauaJuly 26, 2026
17 hours ago
g
SuccessCrime
Gen Z ‘teen takeovers’ go from hijinks to shootings, theft and vandalism. Blame ‘adolescent brain development’
By Safiyah Riddle, Corey Williams and The Associated PressJuly 25, 2026
2 days ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
SuccessMarketing
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
2 days ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
2 days ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
1 day ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
16 hours ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
3 days ago
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
Environment
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergJuly 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.