• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
Tech

Elon Musk admitted X ‘might fail’—then the social network accidentally removed swaths of historic content, including Ellen’s Oscars selfie that broke Twitter

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
August 21, 2023, 7:09 AM ET
The new (Twitter) logo rebranded as X displayed on mobile with Elon Musk in the background
Elon Musk has admitted X may fail, despite his best efforts.
Add Fortune on Google for similar content.

It seems like Elon Musk’s infinite faith in X—formerly known as Twitter—might finally be running dry. The owner of the company—who is also the CEO of Tesla, and founder of the Boring Company and SpaceX—admitted the platform “may fail, as so many have predicted.”

Recommended Video

Spectators have been watching to see if X will survive mass layoffs, advertisers leaving en masse, public scraps between Musk and former employees, and other major cost-saving efforts.

Musk, the richest man on earth, posted on X last week: “There are no great ‘social networks’ right now.”

He continued: “We may fail, as so many have predicted, but we will try our best to make there be at least one.”

Unfortunately for Musk—who as recently as last week lost a host of major advertisers after their content was promoted on a pro-Nazi page—his vow to build a “great” platform came just before another embarrassing mishap.

X, which now operates with around 20% of the staff it did prior to Musk’s takeover, has suffered a number of service outages and glitches in recent months.

In February users found they were unable to tweet unless their posts had already been scheduled—with a message appearing for customers telling them they had gone over their tweet “limit.”

This issue was apparently caused by a Twitter staffer who accidentally deleted data from an internal service meant to prevent spam, according to reports from the New York Times.

During this weekend’s incident, however, the platform saw some of the site’s most successful content temporarily become unavailable—including a famous selfie from the Oscars award show posted by comedian Ellen DeGeneres in 2014.

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@EllenDeGeneres) March 3, 2014

In March of that year, the site acknowledged DeGeneres’s photo was the most reposted tweet of all time with more than 1 million shares. At the time of writing that figure has increased to more than 2 million.

However, the image—a selfie that includes stars such as Brad Pitt, Angelina Jolie, Jennifer Lawrence, Meryl Streep, and more—temporarily vanished over the weekend.

X did not immediately respond when approached by Fortune for comment.

“History is being erased”

Reports began circulating on Friday that content from 2011 to 2014 wasn’t loading correctly—including images and links.

Fans of South Korean boy band BTS said they felt “important history was being erased right before [their] eyes” after they feared images of the musical group had been lost.

And even the X chairman himself isn’t immune to the disruption.

Reporters from Fortune noted that images posted by the chairman between 2012 and 2013 aren’t loading correctly as of Monday morning, including one captioned “SuperDraco rocket engine fired at full thrust w a printed Inconel chamber. Used for Dragon escape & landing.”

However, instead of an image of the rocket, merely a shortened link for the image appears. This is one of a number of tweets posted by Musk a decade ago that are no longer appearing on the platform correctly.

But BTS fans and Musk supporters may not need to fear the images are gone forever. A tweet from Tom Coates, who was one of the first users to point out the glitch on Saturday, claimed that “Twitter has now removed all media posted before 2014.”

However, a community note—a content moderation tool that is powered by users on the platform—counters, “Images before/around 2014 are still saved on Twitter/X’s servers, however, the t.co links appear to be broken at the moment.

“The famous Ellen DeGeneres selfie from the 2014 Oscars is currently missing from her tweet. But the original file is still available on their servers.”

Usually, Musk addresses issues or new features on the site on his own platform. On the image glitch, however, he has remained silent.

About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Kid watching social media
PoliticsSocial Media
France adopts bill to ban kids under 15 from using social media
By The Associated PressJuly 21, 2026
42 minutes ago
Christopher Nolan interacts with fans at Odyssey premier
Arts & EntertainmentHollywood
‘He’s an analog man in a digital AI world’: Nolan’s ‘The Odyssey’ made back its $250M budget in 3 days without industrywide AI cost cutting
By Mia OsmonbekovJuly 21, 2026
1 hour ago
Google DeepMind CEO Demis Hassabis
AIEye on AI
A FINRA for AI? The idea from Google DeepMind CEO Demis Hassabis is gaining momentum. But is it any good?
By Jeremy KahnJuly 21, 2026
1 hour ago
Two students stand next to each other and look at the papers they are holding.
AIEducation
Study finds AI boosted homework scores 18%—then tanked exam results 20%
By Sasha RogelbergJuly 21, 2026
3 hours ago
math
AIScience
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
3 hours ago
kalshi
CryptoKalshi
Kalshi’s ‘chronically online’ war room figured out World Cup virality — and realized AI might be bringing back the monoculture
By Nick LichtenbergJuly 21, 2026
7 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
Current price of oil as of July 20, 2026
Personal Finance
Current price of oil as of July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.