• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentHawaii

Hawaii residents fear ‘climate gentrification’ after devastating Maui fires cause $3.2B in property losses

By
Isabella O'Malley
Isabella O'Malley
,
Jennifer McDermott
Jennifer McDermott
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Isabella O'Malley
Isabella O'Malley
,
Jennifer McDermott
Jennifer McDermott
and
The Associated Press
The Associated Press
Down Arrow Button Icon
August 18, 2023, 10:27 AM ET
FILE - A man reacts as he sits on the Lahaina historic banyan tree damaged by a wildfire on Aug. 11, 2023, in Lahaina, Hawaii.
FILE - A man reacts as he sits on the Lahaina historic banyan tree damaged by a wildfire on Aug. 11, 2023, in Lahaina, Hawaii.AP Photo/Rick Bowmer, File

Kim Cuevas-Reyes, a 38-year-old cellphone store owner, snuck into Lahaina last Friday to see the remnants of her home with her own eyes. She took backroads and walked. What she saw stunned her.

Recommended Video

“When you step into the house, it’s like an inch or two of ash. There is nothing,” she said, adding that she hopes to stay and rebuild her home and destroyed business and is in touch with the insurance company.

More than 3,000 buildings in Lahaina were damaged by fire, smoke or both. Insured property losses alone already total some $3.2 billion, according to Karen Clark & Company, a prominent disaster and risk modeling firm.

With a housing crisis that has priced out many Native Hawaiians as well as families that have been there for decades, concerns are rising that the state could become the latest example of “climate gentrification,” when it becomes harder for local people to afford housing in safer areas after a climate-amped disaster.

It’s a term Jesse Keenan, an associate professor of sustainable real estate and urban planning at Tulane University School of Architecture, first started lecturing about in 2013 after he noticed changes in housing markets following extreme weather events.

Cold calls from investors

Jennifer Gray Thompson is CEO of After the Fire USA, a wildfire recovery and resiliency organization in the western U.S., and worked for Sonoma County during the destructive Tubbs Fire in October 2017. Thompson said Maui is one of the “scariest opportunities for gentrification” that she’s seen because of “the very high land values and the intense level of trauma and the people who are unscrupulous who will come in to try to take advantage of that.”

Thompson predicted potential developers and investors will research who has mortgages and said Maui residents should expect cold calls. “You won’t be able to go to a grocery store without a flyer attached to your car,” she said.

Hawaii Gov. Josh Green said Wednesday his state attorney general will draft a moratorium on the sale of damaged properties in Lahaina, to protect local landowners from being “victimized” by opportunistic buyers as Maui rebuilds.

Thompson said she supports that “wholeheartedly.” But she acknowledged some people won’t be able to afford to rebuild and will want to sell their land.

While one extreme weather event cannot be entirely blamed on climate change, experts say storms, fires and floods, which are becoming more damaging in a warming world, help make Hawaii one of the riskiest states in the country. Earthquakes, tsunamis and volcanoes, which are not related to climate change, also add to this risk.

According to an analysis of Federal Emergency Management Agency records by The Associated Press, there were as many federally declared disaster wildfires this month as in the 50 years between 1953 and 2003. Additionally, burned area in Hawaii increased more than fivefold since the 1980s, according to figures from the University of Hawaii Manoa.

FILE – A man reacts as he sits on the Lahaina historic banyan tree damaged by a wildfire on Aug. 11, 2023, in Lahaina, Hawaii.
AP Photo/Rick Bowmer, File

Hawaii’s housing costs highest in the nation

Justin Tyndall, an assistant professor at the University of Hawaii Economic Research Organization, explained that Hawaii is the most expensive state to rent or own a home in the U.S. “by a considerable margin” with a median price single family home on Maui exceeding $1 million. “Even in the condominium market on Maui, the median price is close to $900,000, so there’s really no affordable options throughout all out of the state,” he explained.

Until now, when homeowners in Hawaii have considered climate change, Tyndall said, it’s been coastal erosion, sea level rise and hurricanes, mainly. “Wildfire was something that was on people’s radars. … But obviously the extensive damage, most people didn’t predict,” he said. Fire needs to be taken more seriously now, he said.

Maui has stringent affordable housing requirements for new multifamily construction, Tyndall said. But the practical effect has been that very little housing gets built. So new supply is low, both for affordable housing and rentals at market rate, “which just makes housing more expensive for everyone,” he said.

Tyndall said the Native Hawaiian community has been hit the hardest by the housing crisis and there has been a “huge exodus” due to this lack of affordable housing.

On Wednesday, the Indigenous-led NDN Collective issued a statement supporting community-led rebuilding for Lahaina, “in ways that center the values, ancestral connections to land and water, and Indigenous knowledge systems of the kānaka ʻōiwi, Native Hawaiian people.”

After using the term in lectures, Keenan went on to popularize the concept of climate gentrification as a lecturer at Harvard University in 2018 and published a study that focused on Miami, where Black communities have historically lived at higher elevations because the wealthy wanted to live close to the beach. Now that seas are rising and higher ground is becoming more valuable, that’s leading to disruption and displacement, Keenan said.

As with any gentrification, some people do see benefits.

“If you own a home, it’s great — the value of your home goes up. But if you’re a renter or a small business, your rent may go up to the extent that you become displaced over time,” Keenan said.

With wildfires, areas that don’t burn become more desirable, changing cost of living considerably. The 2018 Camp Fire in Paradise, California, was an example of this as people moved down into the Central Valley to Chico where there is far less risk of wildfire, Keenan added.

“It led to massive displacement; rental costs increased significantly, a really huge shift. Everything from the school district to their transit system,” he said.

FILE – Wildfire wreckage is seen from the air on Thursday, Aug. 10, 2023, in Lahaina, Hawaii.
AP Photo/Rick Bowmer, File

Other examples are New Orleans after Hurricane Katrina and various cities in Puerto Rico after Hurricane Maria, where many people could not afford to come back.

“The rebuilding of these spaces look very different from the types of communities that were living there before and what made them unique and special to begin with,” said Santina Contreras, assistant professor at the University of Southern California’s Sol Price School of Public Policy.

With respect to Maui, Contreras said there are many reasons to be concerned about climate gentrification, given the island’s natural beauty, history of development, high tourism demand and opportunity to build new hotels.

Not everyone finds the concept useful, though.

Katharine Mach, professor at the University of Miami Rosenstiel School of Marine, Atmospheric, and Earth Science, cautioned against immediately labelling a situation climate gentrification, because that makes it difficult to tease out the other factors such as decades of discrimination, racism and land use changes.

Climate change is overlaid on top of inequities in how we manage flooding or rebuild after fire, she said. “You can call that climate gentrification, but you could also say it’s inequity in how we manage disasters in the United States.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Isabella O'Malley
See full bioRight Arrow Button Icon
By Jennifer McDermott
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Environment

mackenzie
Personal Financephilanthropy
‘This year, I really see education and climate’: Patterns in billionaire MacKenzie Scott’s massive giving emerge with time
By Thalia Beaty and The Associated PressDecember 11, 2025
17 hours ago
Google DeepMind cofounder and CEO Demis Hassabis
AIU.K.
Google DeepMind agrees to sweeping partnership with U.K. government focused on science and clean energy
By Jeremy KahnDecember 10, 2025
1 day ago
InnovationBrainstorm AI
Rivian CEO says buying an EV isn’t a political choice, pointing out that R1 buyers are split evenly between Republicans and Democrats
By Jason MaDecember 10, 2025
1 day ago
AIBrainstorm AI
Google Cloud CEO lays out 3-part strategy to meet AI’s energy demands, after identifying it as ‘the most problematic thing’
By Jason MaDecember 8, 2025
3 days ago
Apple CEO Tim Cook wearing a white polo shirt and throwing up a peace sign
Big TechApple
Apple won’t be the same in 2026. Meet the company’s next generation of leaders and rising stars after its biggest executive exodus in years
By Dave SmithDecember 8, 2025
4 days ago
coal
EnvironmentCoal
‘You have an entire culture, an entire community that is also having that same crisis’: Colorado coal town looks anxiously to the future
By Brittany Peterson, Jennifer McDermott and The Associated PressDecember 6, 2025
6 days ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
3 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
14 hours ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
19 hours ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
2 days ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: ‘I can count the number of Canadian visitors on one hand’
By Dave SmithDecember 10, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.