• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Successhappiness

Shark Tank’s Barbara Corcoran has been rich and ‘dirt poor’—but she insists having money hasn’t made her happier

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
June 15, 2023, 11:49 AM ET
Barbara Corcoran
The issue the "Shark Tank" star takes with being rich is that you can always get richer. John Lamparski—Getty Images

If you think more money would make you happier, Shark Tank star Barbara Corcoran has some bad news for you. Despite having sold her real estate company, the Corcoran Group, for a staggering $66 million in 2001 she claims that she’s no happier now than when she was “dirt poor.”

Recommended Video

“I​​’m not going to use that cliché and say, ‘money doesn’t buy happiness,’ but it’s true,” Corcoran told CNBC Make It.

“I know because I’ve been poor. And I’ve been rich. And I’ve been in between. So I can speak to both.”

The greed fallacy

The issue Corcoran takes with being rich is that you can always get richer: Unlike with happiness, there is no limit to how much someone can earn, whereas emotions are much more nuanced than that. 

“You start looking toward the next thing that money’s gonna buy,” she says while adding that this results in a greed fallacy. “The greed fallacy is there are as many miserable rich people as there are miserable poor people. Money has nothing to do with being happier. It really doesn’t.”

We all need enough funds to cover our basic needs, but beyond that, Corcoran insists, she has the same life worries today as she did before coming into a windfall.  

“I’m no happier today than I was when I was dirt poor. You think something would have changed? No, I’m still insecure about the same things. I’m still nervous about the same things.” 

In fact, the opposite is probably true: She says her relationships are actually worse off now that she’s (by most people’s standards) well-off. 

More money, more problems

With the cost of living rising and inflation at a record high, it’s easy to look enviously at those with a seemingly never-ending supply of wealth. 

Asking for some financial help may some like a tiny dip into a wealthy friend’s fortune. 

But, as Corcoran suggests, it puts those with more money in an awkward position.

“Money complicates relationships,” Corcoran says. “Everybody’s got a $10,000 problem. They always come to you. It complicates things, your kids’ wills, it just complicates things.”

Between that and the “greed fallacy,” she’s drawn the conclusion that the happiest people are those who are in the middle class. “They’re always happiest because they’re not always chasing the next thing.”

She’s not entirely wrong. Research echoes that happiness plateaus after earning a certain amount—but there’s little consensus on what that threshold is.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

posner
PoliticsElections
Trump said low-income housing would destroy the suburbs, but ‘soccer moms’ are still abandoning him in droves
By Steve Peoples and The Associated PressMarch 26, 2026
3 hours ago
Successthe future of work
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleMarch 26, 2026
3 hours ago
jay-z
Arts & EntertainmentBillionaires
From ‘Hard Knock Life’ to $2.8 billion, Jay-Z calls billionaire hate ‘a cop-out’ even as 1 in 5 Americans say it’s ‘morally wrong’ to be that rich
By Jake AngeloMarch 26, 2026
5 hours ago
C-SuiteFood and drink
‘I didn’t want anybody shooting me’: Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Catherina GioinoMarch 25, 2026
19 hours ago
LawFood and drink
‘I want everybody to have enough food’: the scientist who made your packaged food safer just won the world’s most prestigious food prize
By The Associated Press and Hannah FingerhutMarch 25, 2026
22 hours ago
University graduate
SuccessEducation
Harvard is the No. 1 ‘dream college’ of choice among Gen Z students—despite its war with the Trump administration and an $87,000 a year price tag
By Preston ForeMarch 25, 2026
23 hours ago

Most Popular

Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
19 hours ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
23 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.