• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
TechTech

Discord is forcing millions of its members to pick new usernames and gamers up in arms warning it could create a black market

By
David Hamilton
David Hamilton
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
David Hamilton
David Hamilton
and
The Associated Press
The Associated Press
Down Arrow Button Icon
May 9, 2023, 3:49 PM ET
A display Discord stands at the company's booth at the Game Developers Conference 2023 in San Francisco, March 22, 2023.
A display Discord stands at the company's booth at the Game Developers Conference 2023 in San Francisco, March 22, 2023. AP Photo/Jeff Chiu
Add Fortune on Google for similar content.

The social app Discord, a favorite of gamers, inadvertently stirred internal strife after announcing last week that it will force its millions of members to pick new usernames. Now the question is whether that the change will escalate into all-out warfare that could include players threatening one another in order to seize control of popular names.

Recommended Video

The issue may sound trivial compared to real-life concerns such as mass shootings and killer storms. But it’s a big deal for people who rely on the mid-sized social network to recruit fellow gamers, swap virtual weapons and organize strategy in multiplayer games. A Reddit thread on the change drew more than 4,000 comments, the vast majority of them angry or at least unhappy.

What’s the deal with Discord usernames?

Discord users have long been free to choose any name they wanted, even ones already in use. That was part of the company’s aim to let users represent themselves freely, according to a detailed May 3 blog post by Discord co-founder and chief technology officer Stanislav Vishnevskiy. The approach differed from social platforms such as Twitter, which has always required users to select unique names.

Discord assigned each username an invisible four-digit identifier to distinguish them from duplicates. But as Discord grew, the San Francisco-based company decided to expand its messaging system — initially limited to conversations within shared groups it calls “servers” — to the entire platform. To help people to find their friends across servers, Discord made those four-digit codes a visible part of usernames. If your username was “SgtRock,” you might have suddenly found yourself with the handle “SgtRock#1842.”

That, too, seemed to work for a while. But according to Vishnevskiy’s post, more than 40% of Discord users either don’t remember their four-digit codes — variously known as “tags” or “discriminators” in Discord-speak — or know what they are in the first place. Almost half of all friend requests on Discord fail to reach the correct person, the executive wrote.

So what’s changing?

Two changes are taking place simultaneously. In the coming weeks, Vishnevskiy wrote, Discord will start notifying users via an in-app message when they’re cleared to select a new username. Server owners will get priority, followed by users based on the age of their accounts. Paid subscribers to a Discord service that lets them customize their discriminators (among other benefits) will also get “early access,” although neither Vishnevskiy’s post nor Discord’s user documentation offer details.

At the same time, Discord is also allowing users to pick a non-exclusive “display name” of their choosing. This will be displayed prominently on user profiles, but unlike the username, it won’t be used for messaging.

All of this will “roll out slowly over the course of several months,” per the Discord announcements.

Why does this matter?

Some gamers take their usernames extremely seriously, viewing them as unique and personal extensions of their identity, not to mention pillars of their online reputations. Many also don’t appreciate changes being thrust upon them. In the Reddit thread, complaints range from “don’t fix what isn’t broken” to accusations that the changes are mostly designed to attract new and often younger users who might be put off by the complexity of the existing system.

That might not be far from the truth, experts suggest. Social platforms tend to be heavily used by a small group and very lightly used by a much larger group, said Drew Margolin, a Cornell University professor of communications. In a commercial sense, he said, “there’s this tension between what would be appealing to a larger market and what are the main users.”

Margolin suggests that network effects — that is, the fact that users and their friends are already on Discord, making it difficult to leave — will most likely outweigh the current outrage, whose impact is difficult to assess. But there’s still a potential for serious blowback, as some gamers have been known to go to extreme lengths to obtain coveted usernames.

What are the possible consequences?

Gamers warn that the move could create a black market in desirable names or even spark dangerous threats to force their surrender. Such threats can range from online harassment campaigns to “swatting” — the highly dangerous practice of making fake crime reports to police in order to provoke an armed law enforcement response at an opponent’s home.

Swatting can lead to injuries and deaths — sometimes of people unconnected to whatever online feud provoked the action. In 2017, an innocent man was fatally shot by Wichita police responding to a hoax call reporting a kidnapping and shooting. The call was make by a California man named Tyler Barriss, who authorities said was recruited by another gamer to make the call. But the address Barriss used was old, leading police to to a person who wasn’t involved in the video game or the dispute.

Barriss pled guilty to making multiple false emergency calls across the U.S. and in 2019 was sentenced to 20 years in prison.

About the Authors
By David Hamilton
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

math
AIScience
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
19 minutes ago
kalshi
CryptoKalshi
Kalshi’s ‘chronically online’ war room figured out World Cup virality — and realized AI might be bringing back the monoculture
By Nick LichtenbergJuly 21, 2026
4 hours ago
fl
North AmericaElections
Trump-backed hopeful to succeed DeSantis unveils plan to protect local water, electricity from data centers
By Matt Brown and The Associated PressJuly 21, 2026
5 hours ago
Bolt CEO Ryan Breslow
CommentaryHuman resources
The CEO who fired HR was right. About the wrong thing.
By KeyAnna SchmiedlJuly 21, 2026
5 hours ago
‘We all failed’: Former Disney CEO Michael Eisner on Hollywood, video games and the big question of IP
Arts & EntertainmentDisney
‘We all failed’: Former Disney CEO Michael Eisner on Hollywood, video games and the big question of IP
By Joshua HongJuly 21, 2026
5 hours ago
Jersey Mike's Subs restaurant.
C-SuiteCFO Daily
Jersey Mike’s tests how far investors will stretch on restaurant IPO valuations
By Sheryl EstradaJuly 21, 2026
5 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
23 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.