• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
EnvironmentAnimals

The owner of a giant ranch is auctioning off his 2,000 white rhinos after he failed to legalize selling horns

By
Antony Sguazzin
Antony Sguazzin
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Antony Sguazzin
Antony Sguazzin
and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 26, 2023, 11:08 AM ET
Female with very long horn and calf. Lake Nakuru National Park Kenya. Dist. Localised: Southern and East Africa
Female with very long horn and calf. Lake Nakuru National Park Kenya. Dist. Localised: Southern and East AfricaMartin Harvey—Getty Images
Add Fortune on Google for similar content.

An auction for a ranch where one in eight of the world’s remaining white rhinos live began on Wednesday with the owner of the project striving to keep the breeding herd intact. 

Recommended Video

The sale of the 2,000 endangered rhinos, equipment and the land at the Platinum Rhino Project, which is about 155 kilometers (96 miles) southwest of Johannesburg, comes as South Africa fights to protect rhinos in its nature reserves against illegal hunters who have decimated the wild population.

John Hume, the owner of the ranch, failed in his attempts to legalize the trade in rhino horns — which can be sawn off live rhinos and grow back — rendering the project too costly to keep running, the company said. The trade is banned as its use in East Asia for alleged cancer cures and virility boosters has led to an illicit market that has caused rampant poaching.

“The project needs a new custodian to take over, someone who’s got the vision and the same passion,” said Tammy Hume, a spokeswoman for Platinum Rhino, where about 100 rhinos are born every year. “To save the species you need to breed it. Otherwise it will go extinct if it’s under so much stress.

Illegal killings reached a peak of more than 1,200 in 2014 and a drought the next year has left the Kruger National Park, where the bulk of South Africa’s rhinos live, with only 3,549 white rhinos, according to the 2020 annual report of South African National Parks.

The rhinos are southern white rhino, one of two subspecies. The northern white rhino is virtually extinct.

At Platinum Rhino the animals roam the ranch and are given additional food. There is also an orphanage to take care of rhino calves if they are sick or if their mother has died. 

If the online auction, which ends on May 1, fails the viability of the breeding herd will be threatened, Tammy Hume said. 

“The only real option open to us is to disband the project,” she said. “So break it down, sell off the rhinos piecemeal and that breeding ability will be forever gone.”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
By Antony Sguazzin
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

green
RetailWorld Cup
France wearing green for the Statue of Liberty: inside the unusual interpretation of ‘national pride’ that makes World Cup jerseys
By Claire Rush and The Associated PressJune 28, 2026
15 hours ago
How Paris is using the Seine to try to keep cool in scorching heat
EnvironmentWeather and forecasting
How Paris is using the Seine to try to keep cool in scorching heat
By Francois de Beaupuy and BloombergJune 28, 2026
16 hours ago
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
EuropeWeather and forecasting
France suffers 1,000 additional deaths in just the past week amid record heat wave—and 85% involved people aged 65 and above
By Kirsten Grieshaber, John Leicester and The Associated PressJune 28, 2026
17 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he’s part of a national struggle
EnvironmentSpaceX
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he’s part of a national struggle
By Catherina GioinoJune 28, 2026
1 day ago
g
EuropeGermany
It’s so hot in Germany the Autobahn literally burst open at the seams and had to be closed down
By Kirsten Grieshaber, Sylvia Hui, John Leicester and The Associated PressJune 27, 2026
2 days ago
templet
Commentary250 Years of Innovation
This rural Maine factory made 100 million COVID swabs a month. Its CEO says manufacturing’s best days are ahead
By Timothy Templet and Virginia TempletJune 27, 2026
2 days ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
4 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
20 hours ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
20 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
1 day ago
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
Politics
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
By Jason MaJune 28, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.