• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
TechRestaurants

Restaurants say they can’t hire enough servers due to the labor shortage. Some are turning to robots

By
Dee-Ann Durbin
Dee-Ann Durbin
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Dee-Ann Durbin
Dee-Ann Durbin
and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 6, 2023, 6:27 AM ET
Some restaurants think robot waiters ease workload on staff. Others think they just get in the way.
Some restaurants think robot waiters ease workload on staff. Others think they just get in the way.David Becker—Getty Images for Nightclub & Bar Media Group
Add Fortune on Google for similar content.

You may have already seen them in restaurants: waist-high machines that can greet guests, lead them to their tables, deliver food and drinks and ferry dirty dishes to the kitchen. Some have cat-like faces and even purr when you scratch their heads.

But are robot waiters the future? It’s a question the restaurant industry is increasingly trying to answer.

Many think robot waiters are the solution to the industry’s labor shortages. Sales of them have been growing rapidly in recent years, with tens of thousands now gliding through dining rooms worldwide.

“There’s no doubt in my mind that this is where the world is going,” said Dennis Reynolds, dean of the Hilton College of Global Hospitality Leadership at the University of Houston. The school’s restaurant began using a robot in December, and Reynolds says it has eased the workload for human staff and made service more efficient.

But others say robot waiters aren’t much more than a gimmick that have a long way to go before they can replace humans. They can’t take orders, and many restaurants have steps, outdoor patios and other physical challenges they can’t adapt to.

“Restaurants are pretty chaotic places, so it’s very hard to insert automation in a way that is really productive,” said Craig Le Clair, a vice president with the consulting company Forrester who studies automation.

Still, the robots are proliferating. Redwood City, California-based Bear Robotics introduced its Servi robot in 2021 and expects to have 10,000 deployed by the end of this year in 44 U.S. states and overseas. Shenzen, China-based Pudu Robotics, which was founded in 2016, has deployed more than 56,000 robots worldwide.

“Every restaurant chain is looking toward as much automation as possible,” said Phil Zheng of Richtech Robotics, an Austin-based maker of robot servers. “People are going to see these everywhere in the next year or two.”

Li Zhai was having trouble finding staff for Noodle Topia, his Madison Heights, Michigan, restaurant, in the summer of 2021, so he bought a BellaBot from Pudu Robotics. The robot was so successful he added two more; now, one robot leads diners to their seats while another delivers bowls of steaming noodles to tables. Employees pile dirty dishes onto a third robot to shuttle back to the kitchen.

Now, Zhai only needs three people to do the same volume of business that five or six people used to handle. And they save him money. A robot costs around $15,000, he said, but a person costs $5,000 to $6,000 per month.

Zhai said the robots give human servers more time to mingle with customers, which increases tips. And customers often post videos of the robots on social media that entice others to visit.

“Besides saving labor, the robots generate business,” he said.

Interactions with human servers can vary. Betzy Giron Reynosa, who works with a BellaBot at The Sushi Factory in West Melbourne, Florida, said the robot can be a pain.

“You can’t really tell it to move or anything,” she said. She has also had customers who don’t want to interact with it.

But overall the robot is a plus, she said. It saves her trips back and forth to the kitchen and gives her more time with customers.

Labor shortages accelerated the adoption of robots globally, Le Clair said. In the U.S., the restaurant industry employed 15 million people at the end of last year, but that was still 400,000 fewer than before the pandemic, according to the National Restaurant Association. In a recent survey, 62% of restaurant operators told the association they don’t have enough employees to meet customer demand.

Pandemic-era concerns about hygiene and adoption of new technology like QR code menus also laid the ground for robots, said Karthik Namasivayam, director of hospitality business at Michigan State University’s Broad College of Business.

“Once an operator begins to understand and work with one technology, other technologies become less daunting and will be much more readily accepted as we go forward,” he said.

Namasivayam notes that public acceptance of robot servers is already high in Asia. Pizza Hut has robot servers in 1,000 restaurants in China, for example.

The U.S. was slower to adopt robots, but some chains are now testing them. Chick-fil-A is trying them at multiple U.S. locations, and says it’s found that the robots give human employees more time to refresh drinks, clear tables and greet guests.

Marcus Merritt was surprised to see a robot server at a Chick-fil-A in Atlanta recently. The robot didn’t seem to be replacing staff, he said; he counted 13 employees in the store, and workers told him the robot helps service move a little faster. He was delighted that the robot told him to have a great day, and expects he’ll see more robots when he goes out to eat.

“I think technology is part of our normal everyday now. Everybody has a cell phone, everybody uses some form of computer,” said Merritt, who owns a marketing business. “It’s a natural progression.”

But not all chains have had success with robots.

Chili’s introduced a robot server named Rita in 2020 and expanded the test to 61 U.S. restaurants before abruptly halting it last August. The chain found that Rita moved too slowly and got in the way of human servers. And 58% of guests surveyed said Rita didn’t improve their overall experience.

Haidilao, a hot pot chain in China, began using robots a year ago to deliver food to diners’ tables. But managers at several outlets said the robots haven’t proved as reliable or cost-effective as human servers.

Wang Long, the manager of a Beijing outlet, said his two robots have both have broken down.

“We only used them now and then,” Wang said. “It is a sort of concept thing and the machine can never replace humans.”

Eventually, Namasivayam expects that a certain percentage of restaurants—maybe 30%—will continue to have human servers and be considered more luxurious, while the rest will lean more heavily on robots in the kitchen and in dining rooms. Economics are on the side of robots, he said; the cost of human labor will continue to rise, but technology costs will fall.

But that’s not a future everyone wants to see. Saru Jayaraman, who advocates for higher pay for restaurant workers as president of One Fair Wage, said restaurants could easily solve their labor shortages if they just paid workers more.

“Humans don’t go to a full-service restaurant to be served by technology,” she said. “They go for the experience of themselves and the people they care about being served by a human.”

About the Authors
By Dee-Ann Durbin
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

sp
Big TechMarkets
Alphabet’s SpaceX stake fuels a $98 billion gain, beating estimates
By Barbara Ortutay and The Associated PressJuly 23, 2026
57 minutes ago
Benjamin Franklin's experiment with the kite.
AIScience
The Trump administration is revamping the era of the ‘gentleman scientist.’ It’ll cost $200 billion
By Eva RoytburgJuly 23, 2026
2 hours ago
All hail London—whatever the U.K.’s new Prime Minister says 
EuropeLetter from London
All hail London—whatever the U.K.’s new Prime Minister says 
By Kamal AhmedJuly 23, 2026
4 hours ago
MoonPay to launch universal AI shopping wallet for non-technical Claude and ChatGPT consumers
CryptoAI agents
MoonPay to launch universal AI shopping wallet for non-technical Claude and ChatGPT consumers
By Jeff John RobertsJuly 23, 2026
5 hours ago
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
NewslettersCFO Daily
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
By Sheryl EstradaJuly 23, 2026
6 hours ago
ServiceNow CEO Bill McDermott pumping his fist.
AIServiceNow
Wall Street is finally starting to buy ServiceNow CEO Bill McDermott’s story as the company beats Q2 earnings forecasts
By Jeremy KahnJuly 23, 2026
6 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
23 hours ago
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
Success
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
1 day ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.