• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
FinanceHousing

Homebuilder stocks are trying to tell us something about the U.S. housing market

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
April 4, 2023, 2:01 PM ET
Add Fortune on Google for similar content.

On paper, the U.S. housing market remains constrained. Last week, mortgage purchase applications were down 35% on a year-over-year basis, as spiked mortgage rates continued to keep some buyers on the sideline, while the number of homes for sale in March 2023 was 20% below levels seen in March 2022 as “move-up” sellers refuse to swap their mortgage rates of around 2% to 3% for something in the 6% range. But a constrained national housing market doesn’t equal a crashing housing market. At least that’s the message from Wall Street, which has helped to push up the share price of major homebuilders, like D.R. Horton and Lennar, back near their all-time highs.

So what are investors seeing that buyers and sellers aren’t? The new-home market has gained an advantage over the existing-home market. Not only does the existing/resale market have little inventory available for sale, it has also been stickier on the price side, with many sellers refusing to budge. That lack of competition, coupled with sky-high existing home prices, gives builders an edge if they’re able to offer some discounts like mortgage rate buydowns.

Following the 2000s housing boom, which topped out in 2007, builders across the country wiped out as their rampant overbuilding turned into a supply glut, which of course only exacerbated the crash. Fast-forward to the Pandemic Housing Boom, and builders were better positioned for a shift from boom to slump in 2022. This time around, there was neither a building glut of inventory nor a subprime mortgage crisis.

“They’re [builders] working with [profit] margins that allow them to do those things [offer discounts]. They do have budgets for incentives, where they’ll spread around where it’s most effective. They have to move forward,” Jeff Grenz, a custom builder in Sacramento, tells Fortune. “The bottom line this year might not be as great, but they’ll still move forward and make those sales happen. Besides, in a lot of cases, they’re it. Resale isn’t putting inventory on the market.”

During the Pandemic Housing Boom—a period of seemingly unlimited housing demand—builders including D.R. Horton and Lennar achieved frothy profit margins as they swiftly jacked up their prices. That is coming in handy right now: Those sky-high profit margins gave builders breathing room to reduce margins (i.e., cutting prices and/or aggressive rate buydowns) in pursuit of finding the market, or the price point at which buyer demand would return. And it’s working.

Homebuilder stocks might also be trying to tell us something else: The worst of the housing slump could be in the rearview mirror.

The reason? Last year's mortgage rate spike—the culprit of the housing slump—is beginning to lose its punch. Over the past five months, the average 30-year fixed mortgage rate has slowly come down from its November high of 7.37% to 6.44% as of Monday. That mortgage rate dip, coupled with rising incomes and national home prices falling a bit from the peak, has seen housing affordability improve just enough to get some buyers back into the market.

Want more proof that the worst of the storm might be behind us? Just look at homebuilder cancellation rates.

Builders surveyed by John Burns Real Estate Consulting in February had an aggregate cancellation rate of 10.8%. That's far below the peak of 24.6% hit in October, and just slightly above the 7.3% hit at the height of the Pandemic Housing Boom in February 2022.

Not to mention, existing home prices are rising again this spring in many Midwest and East Coast housing markets.

Want to stay updated on the housing market? Follow me on Twitter at @NewsLambert

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Man in collared shirt and jacket
Big TechAmazon
Amazon’s $25 billion ‘surprise’ bond sale dangled extra yield to lure in buyers—and flashed a warning sign about the AI boom
By Amanda GerutJuly 8, 2026
35 minutes ago
How climate change could raise your water bill
EnvironmentConsumer Prices
How climate change could raise your water bill
By Emma Court and BloombergJuly 8, 2026
1 hour ago
Bezos’ Blue Origin is raising outside capital for the first time to compete for NASA contracts as rival SpaceX’s stock falters
InvestingJeff Bezos
Bezos’ Blue Origin is raising outside capital for the first time to compete for NASA contracts as rival SpaceX’s stock falters
By Mia OsmonbekovJuly 8, 2026
2 hours ago
Cathie Wood just bought the SpaceX dip again—and dumped Alibaba to do it
InvestingCathie Wood
Cathie Wood just bought the SpaceX dip again—and dumped Alibaba to do it
By Marco Quiroz-GutierrezJuly 8, 2026
2 hours ago
The billionaires’ ‘summer camp’ that media moguls built is now run by the tech titans trying to replace them
Big TechBillionaires
The billionaires’ ‘summer camp’ that media moguls built is now run by the tech titans trying to replace them
By Sydney LakeJuly 8, 2026
4 hours ago
‘We’ll probably hit them hard again’: Trump warns Iran U.S. is preparing for more strikes following what he called the end of the ceasefire
PoliticsDonald Trump
‘We’ll probably hit them hard again’: Trump warns Iran U.S. is preparing for more strikes following what he called the end of the ceasefire
By The Associated Press, Jon Gambrell and Seung Min KimJuly 8, 2026
4 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
2 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
3 days ago
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
10 hours ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
2 days ago
Presidents aren't supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
Politics
Presidents aren't supposed to pick winners, former White House ethics lawyer says. Trump keeps choosing Dell
By Mia OsmonbekovJuly 7, 2026
1 day ago
Current price of oil as of July 7, 2026
Personal Finance
Current price of oil as of July 7, 2026
By Joseph HostetlerJuly 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.