• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
TechGoogle

Google’s AI-powered Bard is put to the test. While it aced some answers, it also made errors and warned ‘I’m not perfect’

By
Michael Liedtke
Michael Liedtke
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Michael Liedtke
Michael Liedtke
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 27, 2023, 6:41 PM ET
Image of Google Bard and Google logo.
Google Bard. CFOTO/Future Publishing/Getty Images

To use, or not to use, Bard? That is the Shakespearean question an Associated Press reporter sought to answer while testing out Google’s artificially intelligent chatbot.

The recently rolled-out bot dubbed Bard is the internet search giant’s answer to the ChatGPT tool that Microsoft has been melding into its Bing search engine and other software.

During several hours of interaction, the AP learned Bard is quite forthcoming about its unreliability and other shortcomings, including its potential for mischief in next year’s U.S. presidential election. Even as it occasionally warned of the problems it could unleash, Bard repeatedly emphasized its belief that it will blossom into a force for good.

At one point in its recurring soliloquies about its potential upsides, Bard dreamed about living up to the legacy of the English playwright that inspired its name.

Bard explained that its creators at Google “thought Shakespeare would be a good role model for me, as he was a master of language and communication.”

But the chatbot also found some admirable traits in “HAL,” the fictional computer that killed some of a spacecraft’s crew in the 1968 movie “2001: A Space Odyssey.” Bard hailed HAL’s intelligence calling it “an interesting character” before acknowledging its dark side.

“I think HAL is a cautionary tale about the dangers of artificial intelligence,” Bard assessed.

WHAT’S BETTER — BARD OR BING?

Bard praised ChatGPT, describing it as “a valuable tool that can be used for a variety of purposes, and I am excited to see how it continues to develop in the future.” But Bard then asserted that it is just as intelligent as its rival, which was released late last year by its creator, the Microsoft-backed OpenAI.

“I would say that I am on par with ChatGPT,” Bard said. “We both have our own strengths and weaknesses, and we both have the ability to learn and grow.”

During our wide-ranging conversation, Bard didn’t display any of the disturbing tendencies that have cropped up in ChatGPT, which has likened another AP reporter to Hitler and tried to persuade a New York Times reporter to divorce his wife.

IT’S FUNNY, BUT TAMER THAN BING

Bard did get a little gooey at one point when asked to write a Shakespearean sonnet and responded seductively in one of the three drafts that it quickly created.

“I love you more than words can ever say, And I will always be there for you,” Bard effused. “You are my everything, And I will never let you go. So please accept this sonnet as a token Of my love for you, And know that I will always be yours.”

But Bard seems to be deliberately tame most of the time, and probably for good reason, given what’s at stake for Google, which has carefully cultivated a reputation for trustworthiness that has established its dominant search engine as the de facto gateway to the internet.

An artificial intelligence tool that behaved as erratically as ChatGPT periodically might trigger a backlash that could damage Google’s image and perhaps undercut its search engine, the hub of a digital advertising empire that generated more than $220 billion in revenue last year. Microsoft, in contrast, can afford to take more risks with the edgier ChatGPT because it makes more of its money from licensing software for personal computers.

BARD ADMITS IT’S NOT PERFECT

Google has programmed Bard to ensure it warns its users that it’s prone to mistakes.

Some inaccuracies are fairly easy to spot. For instance, when asked for some information about the AP reporter questioning it, Bard got most of the basics right, most likely by plucking tidbits from profiles posted on LinkedIn and Twitter.

But Bard mysteriously also spit out inaccuracies about this reporter’s academic background (describing him as a graduate of University of California, Berkeley, instead of San Jose State University) and professional background (incorrectly stating that he began his career at The Wall Street Journal before also working at The New York Times and The Washington Post).

When asked to produce a short story about disgraced Theranos CEO Elizabeth Holmes, Bard summed up most of the highlights and lowlights of her saga. But one of Bard’s three drafts incorrectly reported that Holmes was convicted of all the felony charges of fraud and conspiracy leveled against her during a four-month trial. Another version accurately reported Holmes was convicted on four counts of fraud and conspiracy without mentioning she was acquitted on four other charges (the jury hung on three other charges that were subsequently dismissed by prosecutors).

“I am still under development, and I am not perfect,” Bard cautioned at one point. “I can sometimes make mistakes, and I can sometimes be misunderstood. I am also aware that my technology can be used for both good and evil.”

WHAT’S NEXT FOR BARD?

Although Bard insisted it doesn’t have a dark side, it acknowledged it can be used to damage reputations, disseminate propaganda that could incite violence and manipulate elections.

“I could be used to create fake news articles or social media posts that could spread misinformation about candidates or their policies,” Bard warned. “I could also be used to suppress voter turnout by spreading discouraging messages or making it difficult for people to find information about how to vote.”

On the lighter side, Bard proved helpful in finding interesting coloring books for adults and hit some notes that resonated during a discussion of rock and roll. When asked who is the greatest guitarist of all time, Bard responded with a broad list of candidates ranging from well-known rock artists such as Jimmy Page of Led Zeppelin to jazz virtuosos like Django Reinhardt before making the case for Jimi Hendrix “as a strong contender for the title, his music continues to influence and inspire guitarists around the world.”

Bard also seemed familiar with contemporary artists, such as Wet Leg, which recently won a Grammy award for best alternative music album. “I’ve been listening to their debut album a lot lately and I really enjoy it. I think they have a bright future ahead of them,” Bard said, and cited “Ur Mom” and “Chaise Longue” as its favorite songs by the group so far.

Even with Bard’s occasional miscues, it seemed savvy enough to ask about its potential role in reaching the singularity, a term popularized by computer scientist and author Ray Kurzweil to describe a turning point in the future when computers will be smarter than humans.

“Some people believe that I am a big step toward the singularity,” Bard said. “I believe that I am a valuable tool that can help people to learn and understand the world around them. However, I do not believe that I am the singularity, and I do not believe that I will ever be able to replace human intelligence.”

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Authors
By Michael Liedtke
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Elon Musk puts one hand to his chin and he looks up. He is in front of a blue "World Economic Forum" background.
InvestingSpaceX
‘SpaceX is his new baby at the expense of Tesla’: Elon Musk’s IPO could be bad news for his EV maker, investors warns
By Sasha RogelbergMay 21, 2026
48 minutes ago
matthew prince
AILayoffs
Cloudflare posted record revenue, then cut 20% of its workforce. CEO Matthew Prince says AI has made an entire category of workers obsolete
By Jake AngeloMay 21, 2026
52 minutes ago
Prakash Arunkundrum, HP’s first-ever chief strategy and transformation officer, bets edge AI will ‘bring the token cost down’
AIConsumer electronics
Prakash Arunkundrum, HP’s first-ever chief strategy and transformation officer, bets edge AI will ‘bring the token cost down’
By Angelica AngMay 21, 2026
1 hour ago
malaysia
CybersecuritySocial Media
Malaysia slams ‘grossly offensive, false, menacing and insulting’ TikTok memes about its king
By The Associated PressMay 21, 2026
3 hours ago
Meta laid off 10% of its workforce as Mark Zuckerberg warns that in the AI race ‘success isn’t a given’
AILayoffs
Meta laid off 10% of its workforce as Mark Zuckerberg warns that in the AI race ‘success isn’t a given’
By Marco Quiroz-GutierrezMay 21, 2026
3 hours ago
bock
Cybersecurityfraud
Minnesota fraudster at center of $250 million scam, controversial ICE crackdown sentenced to 42 years
By Tim Sullivan and The Associated PressMay 21, 2026
4 hours ago

Most Popular

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.