• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTesla

Musk and AMLO’s Mexican meeting of the minds: Tesla will build a new plant in Monterrey

By
Carolina Gonzalez
Carolina Gonzalez
,
Maya Averbuch
Maya Averbuch
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Carolina Gonzalez
Carolina Gonzalez
,
Maya Averbuch
Maya Averbuch
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 28, 2023, 10:40 AM ET
Elon Musk
Tesla CEO Elon Musk.Marlena Sloss/Bloomberg via Getty Images

Tesla Inc. will build a new plant in Monterrey, Mexico, the nation’s president announced, ending weeks of speculation over where the electric-car maker would choose to operate in the country.

The decision, which President Andres Manuel Lopez Obrador said the company will detail on Wednesday, would help Mexico build on the millions of combustion-engine vehicles the industry already supplies to the US every year. American and European manufacturers have thus far destined most of their EV factories for the US market in American states, though BMW and General Motors Co. have announced new investments in Mexico in recent months that will ramp up EV exports to the US.

The arrival of Tesla in Mexico is also a feather in the cap for Lopez Obrador, though he didn’t get his wish for the factory to be located in an economically deprived state in the south of the country. The president said he wrung environmental commitments from Tesla Chief Executive Officer Elon Musk on a phone call Monday, including using recycled water throughout the manufacturing process — a pledge Lopez Obrador sought for a region where water has become scarce.

“He was very responsive, understanding our concerns and accepting our proposals,” said AMLO, as the president is known for short. “I want to thank Mr. Elon Musk for being very respectful, attentive and understanding of the importance of addressing the problem of water scarcity.” 

Tesla holds an investor day on Wednesday, and the company is likely to detail the announcement then, Lopez Obrador said. Additional commitments will also be announced next week, he said. Nuevo Leon Governor Samuel Garcia cheered the decision in a tweet.

¡Ganó México, Ganó NL, GANAMOS TODOS!

— Samuel García (@samuel_garcias) February 28, 2023

Lopez Obrador had said as recently as last week that Tesla wouldn’t receive permits if there wasn’t enough water in the area of the factory site. Last June, authorities were forced to cut water access in Nuevo Leon, where Monterrey is located, to a maximum of seven hours, as dams were at risk of emptying entirely. The Mexican government even asked industries and farmers in Monterrey to offer part of their water to the population amid weeks of acute shortage while AMLO asked businesses in the area to cut water usage. 

Tesla had ran up against concerns about water scarcity while planning a factory in Berlin, one of the two car factories the company opened last year. While Musk laughed off a question about the issue in August 2021, it contributed to delays that kept the plant from starting production until seven months later.

Lopez Obrador didn’t specify what Tesla would build at the plant, though his comments about water in the manufacturing cycle implied that vehicle assembly and painting would take place there. A new plant in Mexico would come on top of four existing factories — in California, Texas, China and Germany — that Tesla has said have the capacity to make more than 1.9 million vehicles a year. 

In addition, the company has started pilot production of its Semi truck in Nevada at the battery factory it’s expanding as part of a $3.6 billion investment announced last month. Indonesian leaders including President Joko Widodo also have said they’re in talks with Tesla about the carmaker constructing a factory in the Southeast Asian nation home to key battery metals.

The factory would be Tesla’s first south of the US border. Lopez Obrador said that Mexico would be unable to provide subsidies for batteries or semiconductors comparable to the incentives being offered in the US. The uncertainty over the location in Mexico touched off a marketing battle between different states, whose leaders sought to promote their appeal for businesses.

The electric car industry has grown in Mexico mainly as foreign demand for the vehicles continues, with BMW announcing a new investment of €800 million in the state of San Luis Potosi. Other automakers, such as GM, have also announced that they will are expanding their electric auto production in the country.

Stellantis NV, which owns the Jeep and Ram brands, also is considering a Mexico plant for electric vehicle production, Bloomberg has reported. Ford Motor Co. has been building the Mustang Mach-E at its Cuautitlán, Mexico, plant for more than a year.

Companies have been locating their businesses in Mexico as a means to overcome the supply hurdles that emerged in the pandemic while maintaining access to the North American market. Mexico’s industrial park occupancy hit a record high last year, and banks expect this trend to boost the economy in 2023. However, Lopez Obrador’s reform of the energy sector to give the state utility priority over private electricity providers has made some companies squeamish and limited investment. Lopez Obrador has also ruffled feathers in the business world by intervening in big business decisions, including the sale of Citigroup Inc.’s local unit.

Tesla shares dropped less than 1% at 10:10 a.m. in New York. 

–With assistance from Craig Trudell.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
By Carolina Gonzalez
See full bioRight Arrow Button Icon
By Maya Averbuch
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
Big TechApple
Tim Cook reveals the advice he gave Apple’s next CEO: The most important decision he’ll make is ‘where he spends his time’
By Alexei OreskovicApril 30, 2026
5 hours ago
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
LawMeta
Meta’s threat to quit New Mexico ‘is showing the world how little it cares about child safety,’ AG says
By Catherina GioinoApril 30, 2026
8 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
11 hours ago
Financial analyst working at a computer
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
13 hours ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Google and Amazon’s biggest profit driver last quarter was their Anthropic stakes—which they haven’t sold
By Eva RoytburgApril 30, 2026
13 hours ago
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
14 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
12 hours ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
20 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
No, tariffs are not strengthening the economy
Commentary
No, tariffs are not strengthening the economy
By Alex DuranteApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.