• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
SuccessSports

A California lawmaker wants colleges to pay athletes up to $25,000 a year plus costs in ongoing battle over student athlete compensation

By
Beth Harris
Beth Harris
,
Ralph D. Russo
Ralph D. Russo
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Beth Harris
Beth Harris
,
Ralph D. Russo
Ralph D. Russo
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
January 20, 2023, 2:42 PM ET
California lawmakers ad sports players gather round to talk.
Elisha Guidry, San Jose State football player; state Assemblymember Chris Holden; Ramogi Huma, executive director of the National College Players Association; and Amy LeClair, a former San Jose State gymnast, from left, stand near the Rose Bowl on Thursday, Jan. 19, 2023, in Pasadena, Calif. AP Photo/Beth Harris
Add Fortune on Google for similar content.

A California lawmaker introduced a bill Thursday that would require schools that play major college sports to pay some athletes as much as $25,000 annually, along with covering the cost of six-year guaranteed athletic scholarships and post-college medical expenses.

The College Athlete Protection Act is sponsored by Assemblymember Chris Holden, who is a former San Diego State basketball player, and is the type of state-level legislation that the NCAA is looking to federal lawmakers to preempt.

“I know how close you can come to an injury taking away not only the game you love to play but also your opportunity to finish college,” Holden said at a news conference outside the historic Rose Bowl stadium.

California was the first state to pass a law that gave college athletes the right to be compensated for name, image and likeness back in 2019. That triggered similar action by state legislatures around the country.

Holden is eager for the state to be at the forefront again.

“I’m not prepared to wait for Congress to address this pressing issue,” he said, standing in front of a bronze statue of Jackie Robinson, who was a multi-sport star at UCLA. “This is an extremely competitive and comprehensive bill that I believe will provide the income and health services that our college athletes deserve.”

The NCAA lifted its ban on athletes cashing in on their fame with sponsorship and endorsement deals, but more than two dozen state-level NIL laws have made it impossible for the association to create detailed and uniform rules of its own.

Just last week at the NCAA convention, college sports leaders reiterated the need for Congress’ help in regulating NIL compensation and protecting the association from state laws that undercut its ability to govern college sports.

“We need to solidify that as it relates to college sports, federal law preempts state law,” Baylor President Linda Livingstone, the chairwoman of the NCAA’s Board of Governors, said last week. “In areas such as NIL, we already see that state legislators will take action that they believe will give the universities in their states a competitive edge over their neighbors.”

Assembly Bill 252 — introduced by Holden, a Democrat whose district includes Pasadena — calls for Division I schools in California to share 50% of revenue with athletes who are considered to be undervalued because the amount of their athletic scholarships doesn’t match their market value. That would mostly be aimed at athletes competing in the revenue-generating sports such as football and basketball, but not exclusively.

“It’s a bill that will end the blatant exploitation of California’s college athletes,” said Ramogi Huma, executive director of the National College Players Association. “The NCAA’s economic model is illegal and based on racial injustice. The NCAA uses amateurism as cover to systemically strip generational wealth from predominantly Black athletes from lower income households to pay for lavish salaries of predominantly white coaches, athletic directors, commissioners and NCAA administrators.”

Money paid toward scholarships would be included in the 50% that goes toward the players. The rest would go into a fund that would pay out yearly. Individual payments would be determined based on what schools bring in and could not exceed $25,000 per year for any one athlete.

Any excess revenue from the athletes’ share would go into a degree completion fund that athletes would be eligible to draw from after they have graduated within six years.

“It’s going to improve things, not only for football players, but for all student-athletes at the college level, which is great,” said Elisha Guidry, a graduate student and football player at San Jose State, who joined Holden in announcing the bill.

“I came here and college sports was a certain way and I’d like to think when I’m finished with my career that college sports are better and moving towards a better direction in the future,” said Guidry, who previously played at UCLA before graduating last year.

The bill also calls for schools to provide coverage of sports-related medical expenses, establish and enforce safety standards and transparency in recruiting, preserve all sports programs — not just those that produce revenue — and Title IX compliance.

Also joining Holden at the Rose Bowl was Amy LeClair, a 2017 San Jose State graduate who competed in gymnastics. She said she was bullied and manipulated by her coaches, and was sexually assaulted by the program’s head trainer during her career.

“Universities have not earned the privilege of operating unchecked nor have they earned the benefit of the doubt,” LeClair said. “I never imagined that the very system designed to protect me would be the source of my exploitation. This is what has driven me to sit here today to help advocate for the protections of NCAA athletes.”

The bill is reminiscent of one introduced in 2020 at the federal level by four Democratic senators, including Cory Booker of New Jersey, called the College Athlete Bill of Rights.

That bill, similar to numerous others introduced in Congress related to college sports and more specifically NIL, went nowhere.

Holden introduced the College Athlete Civil Rights Act of 2019 that was eventually signed into state law. That required schools to document and inform athletes of their rights and prohibited retaliation against athletes who reported violations or abuse.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.
About the Authors
By Beth Harris
See full bioRight Arrow Button Icon
By Ralph D. Russo
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

How GE CEO Larry Culp pulled off the turnaround of the century
MagazineGeneral Electric
How GE CEO Larry Culp pulled off the turnaround of the century
By Shawn TullyJuly 23, 2026
1 hour ago
buffett
SuccessWealth
‘The man who dies rich dies disgraced’: The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
15 hours ago
Larry Page and Sergey Brin
SuccessBillionaires
Larry Page and Sergey Brin splash $225 million in Miami property as billionaires flee California’s tax—and Google is expanding its office there too
By Emma BurleighJuly 22, 2026
17 hours ago
Jon Gray leans while talking and sitting in a chair
SuccessCareers
Blackstone president Jon Gray tells Gen Z to think like founders at work—but a growing number are skipping the corporate ladder to become one for real
By Preston ForeJuly 22, 2026
17 hours ago
ls
Commentarybooks
Confessions of an award-winning AI memoirist — the ‘slop’ debate isn’t really about good writing, and you know it
By Luke StoffelJuly 22, 2026
21 hours ago
b
Commentarythe future of work
Manpower President: The future of work question that even CEOs can’t answer
By Becky FrankiewiczJuly 22, 2026
21 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
16 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.