• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElon Musk

Binance boss CZ backs Musk to shake-up sleepy Twitter — just don’t expect 90% of his ideas to work

Massimo Marioni
By
Massimo Marioni
Massimo Marioni
Senior Editor
Down Arrow Button Icon
Massimo Marioni
By
Massimo Marioni
Massimo Marioni
Senior Editor
Down Arrow Button Icon
November 2, 2022, 7:14 AM ET
Binance CEO Changpeng "CZ" Zhao backed Musk to turbocharge a sleepy Twitter, which he claims has been slow on developing new features to attract and engage a wider user base.
Binance CEO Changpeng "CZ" Zhao backed Musk to turbocharge a sleepy Twitter, which he claims has been slow on developing new features to attract and engage a wider user base.Hugo Amaral—SOPA Images/LightRocket via Getty Images

Changpeng “CZ” Zhao offered wholehearted backing to Elon Musk’s Twitter takeover, despite the billionaire’s attempts to wriggle out of the $44 billion deal.

The Binance boss, who pumped $500 million into Musk’s vision for the social network, insisted he wasn’t worried by the world’s richest man trying to torpedo the investment as he was ready for either outcome.

CZ, the founder and CEO of the world’s largest cryptocurrency platform, told an audience at Web Summit: “I was a little bit surprised [the deal went through].

“But when we invest in a deal, we’re very comfortable if the deal goes through. We’re very comfortable if the deal doesn’t go through. We always want to get to a point where we’re in that position.”

Much faster now

CZ also backed Musk to turbocharge a sleepy Twitter, which he claims has been slow on developing new features to attract and engage a wider user base.

“You can see the speed of change in Twitter is much faster now,” he said.

“Last year, I don’t know how many new features [the company rolled out]; I didn’t see that many.

“But I fully expect that with Elon now in charge, the speed of new features rolling out will be much faster.”

Musk has wasted no time in diving into his new acquisition, setting up weekend war rooms with his top lieutenants and recently announcing new subscription charges for users who want to be “verified” with a blue check mark.

CZ expects this rapid acceleration to continue and warned that although 90% of ideas will likely miss the mark, he’s confident the mercurial Musk will eventually land knockout ideas.

“Not all [new features] will stick. I would actually say probably the majority of them will not stick,” he said.

“But that’s how you figure out the rest of the 10% of the features that will stick: by defining a lot of new features.”

Musk, though, is seemingly not looping his main investors into his master plan, and CZ says he trusts the Tesla CEO to make the right calls.

“Musk is a hard guy to predict,” he added.

“I heard about the blue tick for a while, but I learned about the $8 thing at the same time you did. Anything that can reduce the bots on Twitter is fantastic.”

ROI

Pressed on when he was expecting a return on his significant investment, CZ insists he’s in for the long game and is more concerned with what Twitter offers as a “free speech” platform to the “crypto guys” and “politicians” who use it as a “global town square.”

“We’re very long-term investors so we anticipate to be involved in the next 10 to 50 to 100 years. We’re not bothered by short term; we don’t care about that.

“Twitter plus Elon? Independently, they have a lot of potential, but combined, there is such high potential.

“Musk is a strong entrepreneur and we love to support him. We’re both heavy Twitter users, although he’s a bit heavier than I am.

“Ten to 20 years from now, we’re very confident that this will be a much stronger platform than Twitter yesterday.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Massimo Marioni
By Massimo MarioniSenior Editor
LinkedIn iconTwitter icon

Massimo Marioni is a senior editor at Fortune, covering business, the economy, technology, AI, and working culture trends.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Dow COO Karen Carter wearing a white lab coat and sitting while smiling
C-SuiteNext to Lead
Dow’s CEO pick elevates a seasoned insider at a pivotal moment for the chemical giant
By Ruth UmohApril 14, 2026
29 minutes ago
Anthropic’s Mythos reveals a growing security gap: AI finds flaws far faster than companies can patch them
AIEye on AI
Anthropic’s Mythos reveals a growing security gap: AI finds flaws far faster than companies can patch them
By Sharon GoldmanApril 14, 2026
44 minutes ago
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
AIchief executive officer (CEO)
Sam Altman’s attacker had a kill list of AI executives. Experts warn this is just the beginning
By Marco Quiroz-GutierrezApril 14, 2026
3 hours ago
Nava founders Brianna Montgomery and Vyas Krishnan pose for a photo
CryptoCryptocurrency
Nava raises $8.3 million in seed funding to keep AI financial agents from going off the rails
By Jack KubinecApril 14, 2026
5 hours ago
AI
AIdisruption
‘I don’t need help’: Meet some of the AI resisters who smell their own extinction
By Matt O'Brien, Linley Sanders and The Associated PressApril 14, 2026
5 hours ago
Alex Karp gestures while holding a microphone
SuccessEducation
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Preston ForeApril 14, 2026
6 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
1 day ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
9 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
1 day ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
2 days ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
12 hours ago
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.