• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElon Musk

Binance boss CZ backs Musk to shake-up sleepy Twitter — just don’t expect 90% of his ideas to work

Massimo Marioni
By
Massimo Marioni
Massimo Marioni
Senior Editor
Down Arrow Button Icon
November 2, 2022, 7:14 AM ET
Binance CEO Changpeng "CZ" Zhao backed Musk to turbocharge a sleepy Twitter, which he claims has been slow on developing new features to attract and engage a wider user base.
Binance CEO Changpeng "CZ" Zhao backed Musk to turbocharge a sleepy Twitter, which he claims has been slow on developing new features to attract and engage a wider user base.Hugo Amaral—SOPA Images/LightRocket via Getty Images

Changpeng “CZ” Zhao offered wholehearted backing to Elon Musk’s Twitter takeover, despite the billionaire’s attempts to wriggle out of the $44 billion deal.

The Binance boss, who pumped $500 million into Musk’s vision for the social network, insisted he wasn’t worried by the world’s richest man trying to torpedo the investment as he was ready for either outcome.

CZ, the founder and CEO of the world’s largest cryptocurrency platform, told an audience at Web Summit: “I was a little bit surprised [the deal went through].

“But when we invest in a deal, we’re very comfortable if the deal goes through. We’re very comfortable if the deal doesn’t go through. We always want to get to a point where we’re in that position.”

Much faster now

CZ also backed Musk to turbocharge a sleepy Twitter, which he claims has been slow on developing new features to attract and engage a wider user base.

“You can see the speed of change in Twitter is much faster now,” he said.

“Last year, I don’t know how many new features [the company rolled out]; I didn’t see that many.

“But I fully expect that with Elon now in charge, the speed of new features rolling out will be much faster.”

Musk has wasted no time in diving into his new acquisition, setting up weekend war rooms with his top lieutenants and recently announcing new subscription charges for users who want to be “verified” with a blue check mark.

CZ expects this rapid acceleration to continue and warned that although 90% of ideas will likely miss the mark, he’s confident the mercurial Musk will eventually land knockout ideas.

“Not all [new features] will stick. I would actually say probably the majority of them will not stick,” he said.

“But that’s how you figure out the rest of the 10% of the features that will stick: by defining a lot of new features.”

Musk, though, is seemingly not looping his main investors into his master plan, and CZ says he trusts the Tesla CEO to make the right calls.

“Musk is a hard guy to predict,” he added.

“I heard about the blue tick for a while, but I learned about the $8 thing at the same time you did. Anything that can reduce the bots on Twitter is fantastic.”

ROI

Pressed on when he was expecting a return on his significant investment, CZ insists he’s in for the long game and is more concerned with what Twitter offers as a “free speech” platform to the “crypto guys” and “politicians” who use it as a “global town square.”

“We’re very long-term investors so we anticipate to be involved in the next 10 to 50 to 100 years. We’re not bothered by short term; we don’t care about that.

“Twitter plus Elon? Independently, they have a lot of potential, but combined, there is such high potential.

“Musk is a strong entrepreneur and we love to support him. We’re both heavy Twitter users, although he’s a bit heavier than I am.

“Ten to 20 years from now, we’re very confident that this will be a much stronger platform than Twitter yesterday.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Massimo Marioni
By Massimo MarioniSenior Editor
LinkedIn iconTwitter icon

Massimo Marioni is a senior editor at Fortune, covering business, the economy, technology, AI, and working culture trends.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Man wearing a black suit with a microphone
InvestingMicrostrategy
Michael Saylor’s Strategy flirts again with the danger threshold at which his company is worth less than his Bitcoin
By Jim EdwardsJanuary 2, 2026
11 hours ago
Musk
Travel & LeisureElectric vehicles
Tesla is officially smaller than China’s BYD in EV sales as it reports second-straight year of falling sales
By Nick LichtenbergJanuary 2, 2026
12 hours ago
blondie
Lawintellectual property
Betty Boop and Blondie join Mickey Mouse and Winnie the Pooh in the public domain
By Andrew Dalton and The Associated PressJanuary 2, 2026
13 hours ago
Eric Simons
Commentarystart-ups
15 years after skipping college to launch 3 startups, I believe the taboo around questioning higher ed is holding an entire generation back
By Eric SimonsJanuary 2, 2026
14 hours ago
Eric Schmidt sat in a white chair, speaking on a stage.
AIGoogle
How former Google CEO Eric Schmidt is motivated by Henry Kissinger to keep working past 70
By Jordan BlumJanuary 2, 2026
15 hours ago
Eric Schmidt, former Google CEO, speaks during the Collision 2022 conference at Enercare Centre in Toronto, Canada.
AIElectricity
Google ex-CEO Eric Schmidt jumps into the AI data center business with a failed, 150-year-old Texas railroad turned oil giant
By Jordan BlumJanuary 2, 2026
16 hours ago

Most Popular

placeholder alt text
Success
Marriott’s CEO spoke out about DEI. The next day, he had 40,000 emails from his associates
By Ashley LutzJanuary 1, 2026
1 day ago
placeholder alt text
Success
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—'It dumbfounded me'
By Emma BurleighDecember 31, 2025
3 days ago
placeholder alt text
Politics
Buddhist monks peace-walking from Texas to DC persist even after being run over on highway outside Houston
By The Associated PressDecember 30, 2025
3 days ago
placeholder alt text
Success
Red Lobster’s 36-year-old CEO led the company after bankruptcy. Now he’s plotting the 'greatest comeback in the history of the restaurant industry'
By Sydney LakeJanuary 2, 2026
16 hours ago
placeholder alt text
Banking
Man says Goldman Sachs put him through a gauntlet of 39 one-on-one interviews—and the decisive conversation was less than a minute
By Dave SmithJanuary 2, 2026
17 hours ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
3 days ago