• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

Housing’s stunning downfall in one chart: Prices have plunged in 51 of these 60 cities, and there’s much further to fall

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
October 22, 2022, 6:30 AM ET
The latest housing price numbers show a sea of red.
The latest housing price numbers show a sea of red. Chart by Nicolas Rapp/Fortune

On October 20, Ed Pinto—director of the American Enterprise Institute’s Housing Center and one of the nation’s top experts on residential real estate—emailed me a new custom chart showing the price changes in America’s 60 largest metros, measured from their peaks through September. The column displaying those numbers is almost uniformly red. More than 50 of the cities registered decreases, and many of the drops are already deep.

Hardest hit is the nation’s Western tier, the cities that already ranked as the nation’s most expensive markets before the post-COVID boom rendered them far pricier and especially vulnerable to the doubling this year of 30-year mortgage rates to over 7%. Remarkably, all of the big decliners were rocking as recently as April and May, the two months when every one of them reached their summit in a synchronized climb.

San Jose suffered the biggest fall, tumbling 10.8% through September from its apex in April. The next top losers from their record highs are San Francisco (-8.5%), Seattle (-8.2%), Denver (-5.8%), San Diego (-5.2%), Portland (-5.1%), Las Vegas (-4.8%) and Phoenix (-4.4%). In Seattle, for example, median prices stood at roughly $710,000 in April of 2021, then jumped 18% to crest at $840,000 in April of this year. Phoenix vaulted even faster, rising 24% from $430,000 to $535,000 in the 12 months from May to May.

Most of the sunbelt markets including Dallas, Houston, Orlando, Atlanta, Raleigh and North Port and Palm Bay, Florida, fared better, retreating between 0.5% and 1.6% from their highs. In those locales, prices also exploded over the year ending in April or May. But they started the post-COVID boom at far lower price points than the California and other hot west coast markets due mainly to ample new construction. Even after takeoff, they remained more affordable than the likes of even Phoenix or Las Vegas: Atlanta's average prices peaked at around $430,000, and Houston maxed out at around $390,000. Only two of the sixty cities, Milwaukee and Greenville (SC) increased their prices from their formerly all-time tops in the spring, and three others including Memphis and Orlando are flat.

On October 19, Pinto also updated his chart for month-over-month price trends to present the change from August to September. The same pattern of virtually universal pullbacks shown in the highs-through-September numbers is persisting. Of the 58 markets for which the AEI provided figures, 40 were down or flat. But of the 18 that rose in September, all but two suffered falls in August that either erased the September bump, or put them in negative territory over the past two months. Only two markets secured meaningful gains from July to September, the lone pair still setting new highs, Milwaukee and Greenville.

From the start of the downturn in July, prices have fallen 2.1% through September for the nation overall. Pinto deploys data from mortgage marketplace platform Optimal Blue to forecast where housing's headed over the next two months. Optimal Blue collects prices for newly-signed contracts on sales that will close in around 45 days. The Optimal Blue numbers augur losses of 0.6% in October and 0.8% in November. Taking the mid-point of 0.7%, prices are now falling at an annualized rate of roughly 8%.

Pinto predicts that the damage will spread from the West Coast to the low and middle markets, especially in the Northeast

In a phone interview, Pinto warned that the downshift that first struck the super-expensive Western markets will soon shift to states harboring a high proportion of lower-priced homes. "The expensive parts of the market are the first to decline because they suffer most when the Fed takes away the punchbowl and rates rise," he says. "That's because high-income buyers borrow in the private markets, and when rates increase, they have a harder time qualifying for home loans than lower and middle income borrowers who get Fannie Mae, Freddie Mac and FHA loans." He notes that in the "high" price quintile, the months required to sell all listings at the current rate of demand has already tripled from a record low of 1.5 months to 4.5 months, presaging more drops to come.

So far, the low and low-medium priced categories are showing much more resilience than the high end, in part because Fannie and the FHA require less stringent income standards than the banks that serve mainly high-income purchasers. "The West had the earliest corrections and those corrections will continue and then spread to the rest of the country," Pinto told me. He sees two trends that could pressure prices in mainstream housing. "First, unemployment isn't a story yet, but it will be. We're still at record lows. If joblessness increases substantially to say 6% or 7%, we'll have more foreclosures and distressed sales. Inventories will go up. That process is only in the early days now," cautions Pinto.

The second is the risk of a rise in gasoline prices, and or simply the continuation of wallet-draining cost energy in states where it's super-expensive right now. "Rising gasoline prices are often the canary in the coal mine for a drop in housing prices," he says. "People who drive a long way to work because they moved far from a city to find an affordable house will say, 'I can't afford to live out this far anymore.' They will put their homes on the market and move to a rental. That trend increases inventories and decreases demand, further depressing prices." The combination of rising unemployment and gas prices that will either wax, or stay at their current levels in states where they're already extremely high (such as California and Illinois) would send low-priced FHA homes on a sharper downwards trajectory, Pinto predicts.

In Pinto's view, it's the northeast and Illinois that will take the brunt of the coming storm targeting the low-end. "New York, New Jersey, Connecticut, Rhode Island, and Massachusetts have seen huge outflows of people to the Sunbelt, and so has Illinois," he says. "That's already reducing demand. Heating oil prices are extremely high in New England. Throw in higher gas prices on top of regular inflation. Plus, these are states are in the rust and frost belts. If unemployment rises substantially, their lower priced markets will be hit especially hard." On the other hand, Pinto predicts that places such as Florida, the Carolinas and Texas will suffer smaller declines because they'll keep benefiting from relatively strong job growth and from just the phenomenon that will pound the Northeast and Illinois, the continuing exodus to the Sunbelt. For Pinto, the high end's travails are a harbinger for what's to come. The states losing people and jobs could soon lead declines at the low end that's so far proven most resilient from the stunning downfall in housing.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Finance

Economyjerome powell
Stock futures slide while gold and silver jump after Powell investigation raises fears over the Fed’s independence
By Eva RoytburgJanuary 11, 2026
4 hours ago
EconomyFederal Reserve
DOJ probe on Powell draws swift backlash from Congress as key GOP senator says he won’t confirm anyone for the Fed until case is resolved
By Jason MaJanuary 11, 2026
4 hours ago
Economyjerome powell
Powell blasts DOJ criminal probe as attack on Fed independence. ‘Public service sometimes requires standing firm in the face of threats’
By Jason MaJanuary 11, 2026
5 hours ago
EnergyIran
Oil prices rise as bloody crackdown on Iran protests suggests Tehran fears a ‘dire security threat to the regime’ with loyalty of forces in doubt
By Jason MaJanuary 11, 2026
6 hours ago
AsiaChina
What global executives need to ask about China in 2026
By Joe Ngai and Jeongmin SeongJanuary 11, 2026
8 hours ago
Investingtech stocks
Magnificent 7’s stock market dominance shows signs of cracking
By Jeran Wittenstein, Ryan Vlastelica and BloombergJanuary 11, 2026
9 hours ago

Most Popular

placeholder alt text
Economy
Trump may be raising your taxes with his tariffs but he could actually cut inflation with them, too, SF Fed says
By Jake AngeloJanuary 6, 2026
5 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
12 hours ago
placeholder alt text
Economy
As U.S. debt soars past $38 trillion, the flood of corporate bonds is a growing threat to the Treasury supply
By Jason MaJanuary 10, 2026
1 day ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
10 hours ago
placeholder alt text
Health
Bill Gates warns the world is going 'backwards' and gives 5-year deadline before we enter a new Dark Age
By Eleanor PringleJanuary 9, 2026
3 days ago
placeholder alt text
Success
Gen Z are arriving to college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJanuary 9, 2026
3 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.