• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
LifestyleUnilever

Reddit co-founder Alexis Ohanian says he’s ‘very serious’ about his offer to save the Choco Taco

By
Christine Mui
Christine Mui
Down Arrow Button Icon
By
Christine Mui
Christine Mui
Down Arrow Button Icon
July 26, 2022, 1:09 PM ET
portrait of Alexis Ohanian
Alexis Ohanian tweeted at Klondike. Patrick T. Fallon—AFP/Getty Images

After nearly 40 years, ice cream maker Klondike announced this week that it will discontinue the Choco Taco, a beloved novelty treat sold by convenience stores, ice cream trucks, and even select Taco Bell locations. 

“The Klondike Choco Taco has unfortunately been discontinued in both 1ct and 4ct pack sizes,” the company’s online product page reads. “Over the past 2 years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide.”

A spokesperson for Klondike’s parent company, Unilever, told Fortune that although you may see the taco-shaped ice cream out in the wild, you shouldn’t get your hopes up.  

“You may see the Choco Taco here and there as retailers run through their inventory, but the Choco Taco has been discontinued,” the spokesperson said.

The loss has left customers heartbroken, with some posting enraged social media messages. 

“There are bad decisions, like getting a face tattoo or french kissing an alligator, then there are horrifically bad inexcusable decisions like discontinuing the Choco Taco. #sayitaintso,” one Twitter user wrote.

But a potential Choco Taco hero has emerged. Reddit cofounder Alexis Ohanian appeared to tweet an offer to Unilever to take over producing the treat. 

“I’d like to buy the rights to your Choco Taco and keep it from melting away from future generations’ childhoods,” he wrote. “I can’t let this happen. Not to America. Not on my watch.”

In response to a question from Fortune about his intentions, Ohanian said: “Very serious. The only people who’d think this is a joke are people who’ve never had a Choco Taco before.” 

Other business leaders and celebrities immediately threw support behind Ohanian’s offer. 

“Time to start a ChocoTaco investment DAO?” Eric Bahn, cofounder of San Francisco venture capital firm Hustle Fund, asked in response to Ohanian’s initial tweet. A DAO is a crypto term that stands for “decentralized autonomous organization” and refers to a group with a shared goal. 

Ohanian replied by saying that he “feels like it needs to happen.” 

Women’s soccer star Alex Morgan called the Choco Taco her “go-to post soccer practice treat growing up,” leading Ohanian to double down on his offer. 

“YOOOOOOOO @NWSL partnership in the making. Let’s make this happen, Unilever! You just got the Champ’s endorsement,” he said.

In what appeared to be purely a joke, U.S. Senator Chris Murphy tweeted on Monday that he would introduce legislation the next day to “invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos.” 

Although not even a full day has passed since Klondike announced the end of the Choco Taco, the company already seems to be walking back its decision.  

In response to a disappointed fan, Klondike hinted at a possible comeback, even without Ohanian.

“We know Choco Taco is a huge fan favorite and a top seller for our out-of-home business, so this is particularly painful,” the company said on Twitter Monday evening. “We’re working hard to find a way to bring Choco Taco back to ice cream trucks in the coming years.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Christine Mui
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Clinical Psychologist Daniel Wendler
ConferencesWorkplace Innovation Summit
A ‘proudly autistic’ workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
4 hours ago
A dating expert says ghosting and quiet quitting are the same problem at their core, and corporate life has more to learn from romance than it admits
Workplace CultureWorkplace Innovation Summit
A dating expert says ghosting and quiet quitting are the same problem at their core, and corporate life has more to learn from romance than it admits
By Marco Quiroz-GutierrezMay 20, 2026
5 hours ago
Sun Home Cold Plunge Pro Review (2026): Is It Right for You?
HealthDietary Supplements
Sun Home Cold Plunge Pro Review (2026): Is It Right for You?
By Emily PharesMay 20, 2026
6 hours ago
target
Retailearnings
Target posts biggest jump in comparable sales in 4 years as turnaround takes shape
By Anne D'Innocenzio and The Associated PressMay 20, 2026
8 hours ago
TSA’s new ‘straight to gate’ pilot lets Delta and JetBlue flyers clear security 25 miles before they reach the airport
Travel & LeisureTSA
TSA’s new ‘straight to gate’ pilot lets Delta and JetBlue flyers clear security 25 miles before they reach the airport
By Dave Lozo and Morning BrewMay 19, 2026
1 day ago
david hassell
Future of WorkWorkplace Innovation Summit
CEO of AI-powered performance review firm says annual evaluations weren’t designed for the AI era: ‘The practice just hasn’t kept up’
By Jake AngeloMay 19, 2026
1 day ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
3 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
9 hours ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.