Brainstorm HealthBrainstorm DesignBrainstorm TechMost Powerful WomenCEO Initiative

EXCLUSIVE: Magic Leap says its new augmented reality headset will launch in September

July 12, 2022, 5:26 PM UTC
FORTUNE Brainstorm Tech 2022
Fortune's Michal Lev-Ram, left, with Magic Leap CTO Julie Larson-Green at Fortune's 2022 Brainstorm Tech conference.
Michael Faas/Fortune

Magic Leap’s highly-anticipated second generation AR headset, the Magic Leap 2, will be available in the U.S. starting September 30, CTO Julie Larson-Green announced at the Fortune Brainstorm Tech conference in Aspen, Colo.

The Magic Leap 2 is a sleeker, lighter version of the original Magic Leap, with a significantly larger field of vision. With three versions, starting at $3,299, it is targeted toward developer and enterprise customers.

While there was a lot of hype around the first Magic Leap headset a few years ago, sales reportedly didn’t meet expectations. But Larson-Green says the changes the company has made over the last few years will make the product more attractive to clients across many industries.

“The world seems a little more ready” for the technology, she said.

The technology can be used in a variety of ways, depending on the needs of the company or governmental agency. Hospitals, for example, might explore virtual health models in the operating room, while manufacturing companies might use the headset to help with inspections. First responders and airports could use the headset to train new workers and track wildfires.

Magic Leap headset
Courtesy of Magic Leap

Another major difference from the first Magic Leap device, released in 2018, and exciting for AR going forward: The Magic Leap 2 allows users to “dim” portions of their environment, so that brightly lit settings have less of an impact on the quality of imaging.

A new feature, called Dynamic Dimming, makes it feel as though all of the lights in the room have been turned down, so that users can focus better on what’s in front of them. A representative at the conference told Fortune this would be particularly beneficial in an environment like an operating room.

Similar to the first Magic Leap, the new headset comes with an external processor and a hand controller. It does not work with a user’s eyeglasses, but comes with some prescription inserts. The headset also features 360-degree audio.

The company raised $500 million in 2021 ahead of the release of the Magic Leap 2.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.