“We’re planning on using the new capital to become the biggest kids company in the world by expanding our Web3 offerings while building towards becoming the leading social network for kids to interact directly with creators and brands in the kids’ media space,” Zigazoo founder and CEO Zak Ringelstein told CoinDesk in an email.

Specific Web3 plans include further NFT drops and increasing the in-app utility of the tokens, including richer trading options and a new fan club experience, said Ringelstein. Zigazoo also plans to build a creator studio where users can create their own marketplace of NFTs and other digital goods.

Among other participants in the funding for Miami-based Zigazoo included Causeway (company partners include the owners of the Boston Celtics and San Francisco 49ers), the NBA, Dapper Labs, OneFootball, Medici VC, Animoca Brands and Lightspeed Venture Partners.

The Zigazoo app lets users make and share video responses to challenges from vetted children’s brands and talent. Ziagzoo has sold out four NFT drops aimed at teaching children about the technology in partnership with Moonbug Entertainment—the company behind hit children’s TV shows CoComelon and Blippi—animation studio Invisible Universe’s Qai Qai and 13-year-old digital artist Nyla Hayes.

The NFTs are built on the Flow blockchain and are available for purchase through the Zigazoo app. Users can buy, sell and trade the tokens as well as include the art in their profiles and videos.

“The future of Web3 will be shaped by the children of today, as their creativity expands the range of what is possible,” Liberty City Ventures founding partner Emil Woods said in a press release. “Zigazoo in building a fun child-friendly platform where the creators of tomorrow can engage, explore, and experiment.”