• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceCryptocurrency

‘You’re literally burning money’: Luna creator Do Kwon baffled as holders volunteer to torch their own crypto to save the coin

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
May 23, 2022, 8:44 AM ET
Add Fortune on Google for similar content.

Luna holders nursing enormous losses are proposing an unorthodox solution to salvage their investments: they’re volunteering to destroy their own coins. 

The plan to partially deflate the supply to prop up the price seems so foolhardy even the token’s baffled creator warned what little remains of their original capital would only go up in smoke. 

“Why would you do this. Literally burning money,” tweeted Do Kwon, co-founder and CEO of Terraform Labs, on Saturday. 

Earlier this month, the South Korean presided over the single biggest value destruction the crypto market has seen to date when his Luna governance token collapsed after the algorithmic stablecoin it backed, TerraUSD, lost its fixed 1-to-1 exchange rate to the dollar. 

Sir we need the UST burn address!

— wassielawyer (哇西律师) (@wassielawyer) May 23, 2022

The supply of Luna ballooned from an estimated 350 million to over 6.5 trillion, with its value plummeting to hundredths of a penny in the ensuing hyperinflationary cycle. Even an attempt to defend the TerraUSD peg by depleting billions in Bitcoin reserves proved in vain.

The ensuing chaos rocked the broader crypto market and forced collateralized stablecoin issuer Tether Holdings Limited to assure investors it could meet redemptions thanks to its reserves of fiat-backed assets.

Looking for bagholders

One Luna holder argued the idea of destroying supply of the cryptocurrency to a similar plan by investors in the Shiba Inu meme coin. As of this weekend, 50 billion tokens have been reportedly incinerated.  

Do Kwon nonetheless posted the address of the burn wallet, where Luna holders—coincidentally dubbed LUNAtics—can deposit their crypto in a digital black hole, never to be seen again. 

“Do it if you want to, I just can’t logically understand it,” wrote the Terraform Labs CEO. 

The crypto community isn’t one necessarily known for rational decisions driving their investment behaviour, however.

Hard core believers argue economic freedom can only be attained once dependencies are severed to the very system that received billions in taxpayer bailouts following the global financial crisis. The motto of crypto lending platform Celsius Network, for example is “Unbank Yourself”.

How many Luna holders ultimately follow through with their intention to send their coins to oblivion is unclear. 

Social media is full of accounts trying to encourage collective action to amplify returns, and it’s impossible to say which coin pumpers may in fact be on the opposite end of the trade looking for unwitting bagholders willing to provide “exit liquidity”. 

Possible fraud investigation

Do Kwon is also working on a community plan for a hard fork in the Terra blockchain, similar to the one that created Ethereum and Ethereum Classic after a $60 million hack in 2016. 

Voting is scheduled to continue until Wednesday, but thus far support has been overwhelmingly in favor of the idea.

This is despite warnings from crypto entrepreneur Changpeng “CZ” Zhao of Binance that branching the protocol into two distinct chains in and of itself will not magically create value for the new fork. 

Oh no, people self sacrificing LUNA to a burn address to help recover price.

6.535 trillion is a really big number.

6.5 million wallets could burn 1 million LUNA each, and there would still be 35 Billion supply left.

Plz don't voluntarily dump your exit liquidity.

— Golden Ratio Staking | Validator (@GoldenStaking) May 22, 2022

Do Kwon, who developed a reputation for dancing on the metaphorical graves of others, is in considerable hot water.

Shortly after several investors sued the Terraform Labs CEO and his co-founder Daniel Shin for damages, The Korea Herald reported that prosecutors are considering bringing fraud charges against the company.

Their focus is on the controversial Anchor Protocol. This mechanism promised 20% interest for those investors willing to lock up their investments in the Terra blockchain over a longer period as an incentive for people not to pull their money out. 

While supporters argued these “staking rewards” were just advertising expenses by another name, critics called it an unsustainable Ponzi scheme that requires a constant supply of new money for old money to earn their expected yield.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

Current ARM mortgage rates report for Aug. 5, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for Aug. 5, 2026
By Glen Luke FlanaganAugust 5, 2026
51 minutes ago
Current refi mortgage rates report for Aug. 5, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for Aug. 5, 2026
By Glen Luke FlanaganAugust 5, 2026
51 minutes ago
Mortgage rates today, Aug. 5, 2026
Personal Financemortgages
Mortgage rates today, Aug. 5, 2026
By Glen Luke FlanaganAugust 5, 2026
51 minutes ago
Donald Trump, in the middle of speaking, holds up his hand with his pointer finger extended.
EconomyTariffs
Trump’s tariffs were supposed to boost American manufacturing, but the new levies are actually pushing some companies back to China
By Sasha RogelbergAugust 5, 2026
51 minutes ago
Today’s home equity loan and HELOC rates, Aug. 5, 2026
Personal Financehome equity
Today’s home equity loan and HELOC rates, August 5, 2026
By Joseph HostetlerAugust 5, 2026
51 minutes ago
gen z
Personal FinanceConsumer Spending
Gen Z’s anti-capitalist brand says one thing. Its spending data says something more interesting
By Nick LichtenbergAugust 5, 2026
52 minutes ago

Most Popular

How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
Personal Finance
How Zohran Mamdani's pied-à-terre tax exposed an epidemic of 'ghost cars' instead
By Catherina GioinoAugust 4, 2026
1 day ago
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
3 days ago
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
Investing
Ray Dalio on the AI bubble nearing 1929, 2000 levels and the lesson people always forget: 'Wealth is not the same as money'
By Nick LichtenbergAugust 4, 2026
1 day ago
Forget Gen Z: People in their 70s and 80s are some of the earliest Americans to welcome physical AI into their homes and daily routines
AI
Forget Gen Z: People in their 70s and 80s are some of the earliest Americans to welcome physical AI into their homes and daily routines
By Marco Quiroz-GutierrezAugust 3, 2026
2 days ago
Current price of oil as of August 4, 2026
Personal Finance
Current price of oil as of August 4, 2026
By Joseph HostetlerAugust 4, 2026
23 hours ago
Scott Bessent is using moves from his hedge fund days to prop up Japan's yen—and America's $40 trillion national debt
Economy
Scott Bessent is using moves from his hedge fund days to prop up Japan's yen—and America's $40 trillion national debt
By Mia OsmonbekovAugust 4, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.