• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NFTs and CultureNFTs

The NFT market is probably not as down as you think it is

By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
May 5, 2022, 1:32 PM ET

Is the NFT market “collapsing”? 

A recent report citing data from an NFT market metrics website called NonFungible.com said as much, but not everyone agrees.

The data was immediately met with skepticism from crypto Twitter. 

NonFungible responded to the backlash, saying on Twitter that the data is “conservative.” 

“[T]he market cannot really be considered to have collapsed,” NonFungible tweeted on Wednesday. “We are observing a stabilization of the NFT market, in line with the last quarter of 2021.… But compared to Q1 2021, [active wallet] volume is still very encouraging!”

Gauthier Zuppinger, chief operating officer for NonFungible, told Fortune in an email that “in no way did the site come to the conclusion that the market was ‘collapsing,’” and there had been a “misunderstanding in the analysis of our data.” Zuppinger clarified that NonFungible’s data has been “syncing and backfilling gradually.” Now its data is fully up to date, Zuppinger said.

The NFT market did cool off in the first quarter of 2022. But different market data from other sources, including NFT ranking platform DappRadar and blockchain analysis platforms Nansen and Dune Analytics, show that sales volume and active user counts aren’t flatlining.

And a new report from Chainalysis published on Thursday morning shows that NFT activity has stabilized in 2022, but NFT transaction volume continues to grow, despite fluctuating month to month.

“The purported decline in the NFT market is actually something that we…don’t agree with,” Ethan McMahon, economist at Chainalysis, told Fortune. He added that the claim of NFT sales “flatlining” isn’t a “fair statement.” In fact, he thinks that the market is “looking up.” 

So, what’s going on with the NFT market? Here’s what experts say.

The state of the NFT market

There’s no doubt that NFTs had a rough start to this year.

In mid-February, total NFT transaction activity dropped from $3.9 billion the week of Feb. 13 to $964 million the week of March 13, according to a new report from Chainalysis. That’s the lowest weekly level of total NFT transaction activity since the week of Aug. 1, 2021. 

But the NFT market has shown signs of recovery since mid-April, according to the report. Overall, more than $37 billion has been sent by cryptocurrency wallets to NFT marketplaces in 2022 as of May 1. That’s nearly caught up to last year’s total of $40 billion sent in 2021.

That huge spike in activity was largely due to popular NFT projects like Moonbirds, a collection of 10,000 pixelated owls that pulled in over $500 million in sales volume, and Otherdeeds, the Bored Ape Yacht Club metaverse land NFTs, that pulled in more than $700 million, Modesta Masoit, finance director at DappRadar, told Fortune. “The success shows the craze is not over,” she said.

McMahon agrees that these sales indicate a “resurgence” of interest in the space, even if a seemingly small group of NFT projects are driving sales. 

“It’s still a very new market, so you’re going to have some volatile periods,” McMahon said. “We will see blips and periods of times where NFTs slow down.”

Value sent to NFT platforms: Chainalysis
Courtesy of Chainalysis

Signs of growth in the NFT market

There are also signs that the market is getting bigger. The number of active NFT buyers and sellers is growing, according to Chainalysis’ new report.

Number of active NFT buyers and sellers: Chainalysis
Courtesy of Chainalysis

In the first quarter of this year, 950,000 unique cryptocurrency wallet addresses, which represent users conducting transactions, bought or sold an NFT, Chainalysis found. That’s up from 627,000 in the fourth quarter of 2020. 

Though the stat analyzes unique addresses, a lot of wash trading happens with NFTs, which is important to remember when looking through the numbers. Wash trading is when a seller is on both sides of a transaction, so as to create an artificially high value for an asset. 

Nonetheless, the number of active NFT buyers and sellers has increased each quarter since Q2 of 2020, according to the report.

It appears that this quarter is on pace to continue that streak. As of May 1, around 491,000 addresses have bought or sold NFTs in the second quarter of 2022, which could easily top first-quarter numbers, according to the report.  

“We seem to be, once again, on an uptick,” McMahon said.

The number of active NFT collections on OpenSea, one of the largest token marketplaces, has also grown consistently since March 2021, according to the report. It’s “another positive sign that things aren’t slowing down,” McMahon said.

Weekly number of OpenSea activity: Chainalysis
Courtesy of Chainalysis

The data by NonFungible that caused a bit of confusion can be explained, experts say.

The company noted in a Wednesday Twitter thread that it doesn’t track all blockchains and tokens that support NFTs, which could contribute to its data being different from other sources. 

“[E]xamining the health of the NFT market needs to be looked at holistically to include the number of NFT transactions, users, buyers, sales volume, and marketplaces across multiple blockchains,” Mason Nystrom, senior research analyst at Messari, a crypto market intelligence firm, told Fortune. “By examining some other sources, it becomes clear that the NFT market is not in a slump, but is in fact performing very well.”

The NonFungible data also didn’t include the Otherdeeds NFT land sale by Yugalabs as of Thursday morning, which would add more than $300 million into the mix of NFT sales volume. 

“NonFungible.com can be slower than other platforms listing new NFT collections,” Masoit said. 

NonFungible said Wednesday that it will reflect the data from Otherside “moving forward.” 

Entering a “maturity stage”?

In 2021, a ton of NFT projects came to market, Masoit said. Some were successful; others not so much. 

“Some investors got burnt and left, while others stayed and learned.” 

But in 2022, NFT trading volumes were mostly generated from the established “blue-chip” projects, like CryptoPunks and Bored Ape Yacht Club and its related projects, Masoit explains. 

Because of this shift, “NFTs look to be entering perhaps one of many maturity stages,” she said. “We expected this and believe it’s a normal development in such technology.” 

May 7, 2022: This article was updated with comment from NonFungible.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Taylor Locke
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in NFTs and Culture

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in NFTs and Culture

Father of crypto-millionaire rescued after being held for ransom—and having his finger severed
NFTs and CultureCrime
Father of crypto-millionaire rescued after being held for ransom—and having his finger severed
By Catherine McGrathMay 5, 2025
11 months ago
Remember MoviePass? It’s still around—and going all in on crypto
CompaniesCryptocurrency
Remember MoviePass? It’s still around—and going all in on crypto
By Ben WeissMay 1, 2025
11 months ago
Trump’s latest crypto venture will be a real estate video game
NFTs and CultureDonald Trump
Trump’s latest crypto venture will be a real estate video game
By Ben WeissApril 15, 2025
1 year ago
Man pleads guilty to tax fraud for failing to report $13 million in CryptoPunks sales
NFTs and CultureNFTs
Man pleads guilty to tax fraud for failing to report $13 million in CryptoPunks sales
By Catherine McGrathApril 14, 2025
1 year ago
A 23-year-old spent his last $500 on a memecoin and then shot himself playing Russian roulette
NFTs and CultureCryptocurrency
A 23-year-old spent his last $500 on a memecoin and then shot himself playing Russian roulette
By Catherine McGrathApril 10, 2025
1 year ago
A picture of three gold coins with the term NFT inscribed on them.
CompaniesNFTs
Magic Eden acquires trading platform Slingshot in push to expand beyond NFTs
By Ben WeissApril 9, 2025
1 year ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
C-Suite
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.