• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NFTs and CultureNFTs

ApeCoin tanks after chaos surrounding Bored Ape Yacht Club creator’s metaverse NFT land sale

By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
May 2, 2022, 3:31 PM ET

The cryptocurrency tied to the popular Bored Ape Yacht Club NFT ecosystem is tumbling. 

Over the weekend, Yuga Labs made $320 million selling “Otherdeeds,” Ethereum-based, virtual land deed NFTs for its yet-to-be released, highly-anticipated metaverse project, “Otherside.” However, the sale came with a lot of problems. 

Ethereum became so congested with transactions that the blockchain was pretty much unusable for hours;  a record amount of Ether was permanently destroyed; and users were left spending thousands on fees on failed transactions. 

BAYC-themed ApeCoin was required to buy the virtual land deeds. Likely as a result of the mayhem over the weekend,  the price of its ApeCoin dropped. 

ApeCoin is down 13% in the last 24 hours alone, according to data from CoinGecko. 

Although ApeCoin surged 50% and hit an all-time high on Thursday of $26.70 in anticipation of the Otherdeeds sale, it has since fallen to $14.30, and was trading at $14.52 as of Monday afternoon. 

Many people trying to buy an Otherdeed reported paying thousands of dollars in gas fees, or transaction fees, only to have their transactions declined because of the overwhelmed Ethereum blockchain. Yuga Labs promised to pay back those who were unable to process their Otherdeed NFT transactions.

“We are aware that some users had failed transactions due to the incredible demand being forced through Ethereum’s bottleneck,” Yuga Labs tweeted on Saturday. “For those of you affected, we appreciate your willingness to build alongside us – know that we’ve got your back and will be refunding your gas.”

However, the messy sale and uncertainty is likely impacting the price of ApeCoin. 

ApeCoin was initially airdropped to BAYC NFT holders in March by a collective called ApeCoin DAO, a so-called decentralized autonomous organization. Though the DAO is separate from Yuga Labs, the creator of BAYC, the company did adopt ApeCoin as its primary token for the BAYC ecosystem.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Taylor Locke
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in NFTs and Culture

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in NFTs and Culture

Father of crypto-millionaire rescued after being held for ransom—and having his finger severed
NFTs and CultureCrime
Father of crypto-millionaire rescued after being held for ransom—and having his finger severed
By Catherine McGrathMay 5, 2025
1 year ago
Remember MoviePass? It’s still around—and going all in on crypto
CompaniesCryptocurrency
Remember MoviePass? It’s still around—and going all in on crypto
By Ben WeissMay 1, 2025
1 year ago
Trump’s latest crypto venture will be a real estate video game
NFTs and CultureDonald Trump
Trump’s latest crypto venture will be a real estate video game
By Ben WeissApril 15, 2025
1 year ago
Man pleads guilty to tax fraud for failing to report $13 million in CryptoPunks sales
NFTs and CultureNFTs
Man pleads guilty to tax fraud for failing to report $13 million in CryptoPunks sales
By Catherine McGrathApril 14, 2025
1 year ago
A 23-year-old spent his last $500 on a memecoin and then shot himself playing Russian roulette
NFTs and CultureCryptocurrency
A 23-year-old spent his last $500 on a memecoin and then shot himself playing Russian roulette
By Catherine McGrathApril 10, 2025
1 year ago
A picture of three gold coins with the term NFT inscribed on them.
CompaniesNFTs
Magic Eden acquires trading platform Slingshot in push to expand beyond NFTs
By Ben WeissApril 9, 2025
1 year ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
23 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
2 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.