• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

Current price of oil as of July 24, 2026

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

Current price of oil as of July 24, 2026
RetailBeer

Big beer companies control 65% of the market. The Treasury Department wants to change that

By
Fatima Hussein
Fatima Hussein
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Fatima Hussein
Fatima Hussein
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 18, 2022, 2:15 PM ET
Add Fortune on Google for similar content.

The government wants to give beer lovers more choices than the usual suspects when they reach for a drink—and help them pay less for whatever they choose.

As part of a larger Biden administration effort to boost competition in all sorts of industries, the government is looking at ways to loosen the grip of a few big beer companies that control 65% of the market.

The answers could include everything from rethinking how beers are displayed on grocery store shelves to considering whether brews can be shipped straight to doorsteps.

The Treasury Department came up with its list of suggestions earlier this month in response to a July executive order by President Joe Biden to develop a plan to improve small business access to the beer, wine and spirits industry.

The department issued a 64-page report that looks at how state alcohol laws impact competition for smaller brewers, asks the Justice Department and Federal Trade Commission to examine how mergers affect smaller companies and look at labeling rules that make it hard to comply with federal laws.

It offers mostly recommendations to a variety of actors, but several law enforcement agencies are directed in coming months to decide whether to create new federal rules on the trade.

Bob Pease, CEO of the Brewer’s Association for small and independent craft brewers, says the report is a good first step, but “there is a lot of work yet to be done” to level the playing field for smaller brewers.

“What’s happening is that the competitive landscape has shifted,” Pease said. “And antitrust enforcement is critical for the ability of smaller producers to compete.”

Pease’s trade group represents 5,300 U.S. brewery members and nearly 40,000 members of the American Homebrewers Association.

He says it’s more and more difficult to compete as a small outfit, especially after massive mergers between big breweries, like the $107 billion merger between Anheuser-Busch InBev and SABMiller, which needed federal government approval to close in 2016.

In its recent report, Treasury looked at how big brewers, distributors and retailers potentially exclude smaller players from the market. Smaller brewers complain that distributors choose to work primarily with larger companies and retailers slot beer in preferred locations on shelves, despite a ban on the practice.

Jim McGreevy, president of the Beer Institute, which represents the country’s biggest beermakers, said the report is a “mischaracterization of the thriving American beer industry.”

“Consumers are benefiting from the growing number of brewers and beer importers, with more choices for beer than at any other time in our nation’s history,” he said in a statement.

Beer, ale and malt beverage prices increased by about 2% last year, significantly below the overall annual inflation rate of 7%, according to the Bureau of Labor Statistics. The Census Bureau reported that there were 4,217 breweries in 2019, about 80% of which have fewer than 20 employees. There’s been a roughly tenfold increase in breweries with fewer than 20 workers since 2009, a sign of the growth of independent brewing and the desire for greater access to the market.

The issue of a few companies dominating the market extends beyond beer and wine makers to the larger economy, says Matthew Weinberg, a professor at Ohio State University who studies anticompetition issues.

Weinberg, who has researched the effects of beer company mergers, found that merger agreements between large brewers can result in price increases to consumers, even though companies say that these unions lower costs for people.

“I can imagine that the most vulnerable people in our economy are the ones who are least able to avoid price increases. It has consequences for the rise in inequality we’ve seen in the past 40 years,” Weinberg said.

Pease says his association is working on building solutions for smaller brewers where federal enforcement is lacking.

“What has been a consistent pattern over the past 12 to 24 months is wholesaler consolidation, where there are fewer and fewer beer distributors, which inhibits small brewers’ ability to go to market,” he said. “What we’re doing now is pushing for direct to consumer shipping.”

Most states restrict direct shipment of beer to customers, but at least 12 states including Florida, Hawaii, and West Virginia, have started to allow the practice. Most states allow the direct shipment of wine.

The Treasury report leaves it up to the states to decide.

“State officials need to evaluate the direct-to-consumer distribution model,” both in terms of opportunities for small producers and the risks of making alcohol available to underage drinkers, the report states.

It added that “such balancing of public policy values is best addressed by a democratically-elected legislature.”

—AP writer Josh Boak contributed to this report.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.
About the Authors
By Fatima Hussein
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Retail

alex
CommentaryEntrepreneurship
I sold my startup for millions without a single dollar in revenue. Here’s why that’s the point
By Alexander Kardos-NyheimJuly 25, 2026
7 hours ago
Photo of retailer Wildberries
PoliticsUkraine
Ukraine’s drone strikes on Russia’s Amazon rival’s warehouses hit military supply chain and shake public morale
By The Associated Press and Dasha LitvinovaJuly 24, 2026
24 hours ago
shop
EnergyInflation
Oil at $100 is pushing up costs from gas pumps to grocery aisles
By Cathy Bussewitz, Mae Anderson, Anne D'Innocenzio and The Associated PressJuly 24, 2026
1 day ago
craig
CommentaryPharmaceutical Industry
Big pharma’s patent cliff meets a new biotech Cold War: We need to outrun China, not outlaw it
By Craig GarthwaiteJuly 24, 2026
1 day ago
tim
Commentarysmartphones and mobile devices
NYU Stern pricing expert: There’s a hidden ‘AI tax’ hitting Apple, Dell — and your next phone
By Srikanth JagabathulaJuly 24, 2026
1 day ago
cc
AISocial Media
Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’
By Tatiana SatauaJuly 23, 2026
2 days ago

Most Popular

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
1 day ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Current price of silver as of Friday, July 24, 2025
Personal Finance
Current price of silver as of Friday, July 24, 2025
By Joseph HostetlerJuly 24, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.