• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance8-Minute Expert

Crypto is crashing—and experts predict more pain ahead

Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
January 21, 2022, 5:40 PM ET

For HODLers of crypto, the last couple months have been quite the test of endurance.

The price of Bitcoin and Ethereum, the two top digital assets by market cap, dropped over 40% each since mid-November, according to CoinMarketCap (Bitcoin hit an all-time high of roughly $69,000 in November before sinking to around $36,900 as of January 21 afternoon trading). In recent days, the price of Bitcoin has fluctuated around the $40,000 mark, but on Friday crashed to under $37,000—a level below which “there is not much support until the $30,000 level,” Edward Moya, senior market analyst at Oanda, argued in an early Friday afternoon note.

Big drops in the price of coins like Bitcoin are certainly nothing surprising for longer-term crypto investors, but Jeff Dorman, the chief investment officer at crypto investment firm Arca, suggests there are signs of waning confidence in the stalwart digital asset. “There’s been outflows,” Dorman notes. “There’s certainly been a little bit of a cool down in terms of interest in Bitcoin specifically.”

Since hitting its all-time high in November, Bitcoin has plunged alongside the broader market, in particular riskier assets like growth and tech stocks (the tech-heavy Nasdaq recently fell into correction territory, defined as a 10% drop, and continued to sink on Friday). The correlation between Bitcoin and assets like tech stocks is not a new trend, though it has grown stronger in recent weeks: According to Bloomberg data, the 100-day correlation between the Nasdaq Composite and Bitcoin is at 0.47, up from around 0.30 in late November.

A chart of cryptocurrency values this year.

As many have pointed out over recent weeks, the big reason why cryptos like Bitcoin are falling alongside tech stocks, experts argue, is the Federal Reserve’s more hawkish turn in its November meeting, indicating an accelerated pace of tapering and rate hikes—a shift away from policies that buoyed crypto since 2020. “The Fed clearly misread the [inflation] situation and they’re now having to go aggressive with Fed tightening, and this has sent Treasury yields skyrocketing,” Moya told Fortune (the 10-year yield hit as high as 1.9% this week, though it has since retreated to under 1.8%). “That’s not good for risky assets; Bitcoin, for the most part, is the riskiest asset of them all.”

Arca’s Dorman notes that everything from Cathie Wood’s ARK Innovation ETF to SPACs, recent IPOs, and Bitcoin are “all getting hammered and they’ve gone pretty much straight down in line with those Fed rate expectations.” The recent crash also put cracks into the argument that Bitcoin serves as a hedge against inflation.

“Regardless of what Bitcoin is supposed to be, it is being traded right now as a macro risk indicator by a bunch of macro funds and governments and traditional financial institutions,” Dorman suggests. “That’s going to dominate the short term narrative,” though he doesn’t believe that will always be the case.

Meanwhile diversification may also be a factor in Bitcoin’s slump. Traders are “going to other alt coins that people are betting … are going to be the key rivals that take on Ethereum as far as becoming the next big blockchain,” notes Moya, pointing to Solana, Polkadot, Cardano, and Avalanche, to name a few (those coins have also taken a hit lately). “The diversification trade has really hurt Bitcoin,” he argues.

Moya also suggests the global energy crisis and Russia’s threat to ban the use and mining of Bitcoin on Thursday may be “complicating Bitcoin’s attempt to stabilize.”

Where is crypto headed?

As to where crypto is headed from here, a lot depends on which coin you’re talking about.

Oanda’s Moya believes Bitcoin is likely to remain volatile in the next couple of months, suggesting that from a technical standpoint, it might trade in the $35,000 to $50,000 range during the first quarter of this year. After that, he expects the crypto to find more stable ground after the Fed’s second rate hike this year, and end 2022 in a better spot (he estimates possibly around $60,000). Moya believes Ethereum, meanwhile, should rebound and trade above $4,000 this year (it’s currently trading around $2,600), but points out Ethereum is losing marketshare in NFTs, and he’s unsure it will “have an easy run” to $5,000.

For Yuya Hasegawa, a crypto market analyst at Japanese crypto exchange Bitbank, Bitcoin’s near-term path “really depends on next week’s [Federal Open Market Committee] meeting,” he told Fortune. He sees the coin’s potential bottom this year to be somewhere around $28,000, which was roughly its bottom price in 2021, according to Hasegawa and crypto research and data firm Messari (though he believes Bitcoin can rebound to trade between $60,000 and $80,000 by year’s end).

Kevin Kelly, the head of markets and macro at crypto research firm Delphi Digital, also expects Bitcoin to be on a bumpier path: he told Fortune via email that he expects “the crypto market to struggle in the short to medium-term,” adding that “the latest sell off the last 24 [hours] was a bit quicker than we initially anticipated but sentiment has continued to deteriorate the last few weeks.” He said the key levels they are watching are $35,600 to $37,200, “which represents a potential cluster of liquidations if we breach these levels,” after which “we’d be looking at support” near $34,000. Kelly said they “can’t rule out” a drop to the low $30,000 range, however, “if sentiment continues to deteriorate.”

Arca’s Dorman, meanwhile, doesn’t see a bigger plunge in the cards for Bitcoin: “If anything,” he argues, “this has been incredibly overblown” given that risk assets tend to perform well during the early stages of rate hiking cycles. He predicts that broadly, most digital assets will rise this year.

But clearly not all cryptos are the same, and those like Dorman, Hasegawa, and Kelly suggest this year will bring greater dispersion between which coins perform well and which don’t. As Dorman wrote in a recent blogpost, 2022 will be an environment “where we have a bear market in some sectors and a bull market in others. A few weeks of high correlation due to market panic does not invalidate sector dispersion and lower longer-term correlations.”

Indeed, a lot is happening in certain areas in crypto, like NFTs and gaming and the metaverse, DeFi, and Web3—whereas for Bitcoin, “in the shorter term, there’s not much to expect this year,” Hasegawa argues. “Solana, Avalanche, those coins will perform well compared to Bitcoin, I think.”

But however much pain crypto investors are feeling at the moment, take one look at Twitter and you’ll find a Bitcoin believer or two ready to stick it out. 

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Anne Sraders
By Anne Sraders
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Russia warns war costs are ravaging its finances while Ukrainian ‘drone overmatch’ sends Putin’s forces reeling in new phase of combat
PoliticsRussia
Russia warns war costs are ravaging its finances while Ukrainian ‘drone overmatch’ sends Putin’s forces reeling in new phase of combat
By Jason MaMay 29, 2026
2 hours ago
Mid adult real estate agent talking to couple at a house for sale
Real Estatehomebuying
Pandemic relief funds accidentally broke the housing market by helping scammers inflate local home prices nearly 6%, study finds
By Tristan BoveMay 29, 2026
2 hours ago
donald trump
EconomyImmigration
Immigration restrictions don’t boost native workers. They cut economic mobility for generations, study finds
By Jake AngeloMay 29, 2026
3 hours ago
dimon
SuccessGen Z
Jamie Dimon tells Gen Z to ‘learn how to think, learn how to earn respect’ as he describes ‘great meeting’ with Zohran Mamdani
By Nick LichtenbergMay 29, 2026
3 hours ago
The AI arms race in cybersecurity has started. Most companies aren’t ready
Cryptocyber
The AI arms race in cybersecurity has started. Most companies aren’t ready
By Philip MartinMay 29, 2026
4 hours ago
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
CryptoBitcoin
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
By Jack KubinecMay 29, 2026
4 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
8 days ago
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
Environment
The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish
By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026
2 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
1 day ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
1 day ago
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
Banking
Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it
By Nick LichtenbergMay 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.