• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNFTs

Tom Brady debuts new NFTs highlighting beginning of NFL career

By
Vildana Hajric
Vildana Hajric
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Vildana Hajric
Vildana Hajric
and
Bloomberg
Bloomberg
Down Arrow Button Icon
December 6, 2021, 10:38 AM ET

Following the successful launch of his first collection of NFTs, Tom Brady is going all in by offering a set that focuses on the beginning of his football career. 

The Tampa Bay Buccaneers quarterback is launching a set on his Autograph NFT platform that highlights a resume he had created prior to his 2000 draft selection and includes a stopwatch, cleats and jersey used at the NFL combine, among other items. Whether it will include his famous shirtless picture from the professional tryout, which has since become an internet meme, remains to be seen. 

More than 16,000 collectibles are part of the reveal—called “Live Forever: The Tom Brady Origins Collection”—though they’ll be a mystery at the time of purchase. Holders of Brady’s first drop will have early access to the new launch, which opens to the public on Dec. 9. Tokens owners can then unlock them starting on Dec. 14—if opened, they will reveal a collectible in one of five possible styles and five possible tiers of rarity.

“When we saw such incredible demand for Autograph’s Preseason Access collection this summer, we knew the very next day that we wanted to start planning for what was next,” Brady said in emailed comments. “It’s such an exciting time in both this industry and personally in my career, so we wanted to commemorate it in real time as much as possible.”

Homecoming pic.twitter.com/LvRmhDrWsT

— Tom Brady (@TomBrady) October 2, 2021

Brady and his supermodel wife Gisele Bündchen have been avid cryptocurrency supporters of late. The pair earlier this year took an equity stake in the crypto firm FTX as part of a long-term partnership that pays them an unspecified amount and type of crypto. Both also starred in a recent television ad for the exchange.

Meanwhile, interest for non-fungible tokens—which are known as NFTs and which allow holders of art and collectibles to track ownership—has exploded. A wide variety of them have become uber-popular and have commanded eye-popping prices at various auctions. 

Brady, a seven-time Super Bowl champion, co-founded Autograph earlier this year and launched a collection that sold out within minutes. A number of high-profile celebrities and athletes are involved with the platform, including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, Tony Hawk and The Weeknd. Autograph also has partnerships with TV-and-movie behemoth Lionsgate, as well as with online sports-betting firm Draftkings. 

Brady says he’s planning on giving NFTs as gifts this holiday season. “I’ve been surprised by how many people have been asking me about them. Literally, everybody has asked!” he said. “I’m glad that I’ve become so involved with NFTs so that I know what I’m talking about, otherwise gift giving could have gotten really complicated this year.” 

When asked if he had worries the NFT market might be oversaturated, Brady jokingly said his biggest concern was making sure his collection sells out faster than Gronk’s did, a reference to his teammate, star tight end Rob Gronkowski.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Authors
By Vildana Hajric
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
3 hours ago
Financial analyst working at a computer
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
4 hours ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Google and Amazon’s biggest profit driver last quarter was their Anthropic stakes—which they haven’t sold
By Eva RoytburgApril 30, 2026
5 hours ago
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
6 hours ago
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyJamie Dimon
For years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
7 hours ago
google
InvestingMarkets
Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year
By Michael Liedtke and The Associated PressApril 30, 2026
7 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
20 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
Future of Work
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
By Marco Quiroz-GutierrezApril 26, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.