3 brands changing how to buy jewelry

November 28, 2021, 2:00 PM UTC

Jewelry has long been considered one of the last bastions of retail of which it seemed necessary to check out the goods in person. Like everything else, the pandemic changed all that, and many more consumers are increasingly trusting (or at least relying on) e-commerce channels for these extra pricey purchases. (And reliable sellers should offer insurance options with shipping and clearly list out their return policies.)

Here is a helpful list of suggestions if you’re looking to gift some extra shiny baubles this year.

Air & Anchor

Air & Anchor was founded by husband-wife team and jewelry industry veterans (each with more than 10 years of experience at charm jewelry maker Alex & Ani), Omar and Rachel Ajaj. Launched in April 2020, every piece of jewelry is made in their family-owned factory in Rhode Island. And in the spirit of the season (and all year), Air & Anchor donates 68% of each Give a Cuff purchase to one of its non-profit partners, including Blessings in a Backpack, a meal program for children at risk of going hungry on the weekends, and mental wellness foundation PeaceLove. Through Give a Cuff, the brand also offers the opportunity for customers to fundraise for these non-profit organizations; or to choose their own fundraising cause.

Many of Air & Anchor’s pieces are ideal for men and women alike, especially the Round Link Chain Necklace with Cuff Keeper ($48) and the Linked Moments Bracelet Set ($132).


Utilizing durable materials (100% recycled gold and conflict-free diamonds) ready for everyday wear and tear, Aurate touts itself as a locally-made brand (no import taxes) with transparent pricing. And Aurate has something for every style and budget, from this unique set of gold ear jackets for $150 to the Diamond Eternity Slider (featuring 15 brilliant cut diamonds on an adjustable gold chain) for $2,000.

The Clear Cut

The Clear Cut is a direct-to-consumer brand with a mission to make buying fine jewelry as easy as possible. The New York-based company specializes in high-quality, bespoke engagement rings—and the engagement ring market has been seeing a significant increase in sales. But the brand has plenty of luxe rings ready-to-ship, including wedding bands and statement rings.

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