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Arts & EntertainmentNew York City

New York’s big New Year’s celebration is back, giving tourism industry a lift

By Kylie Logan
November 16, 2021, 6:34 PM ET
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New York City’s tourist industry received a shot in the arm from a decision to allow the famous New Year’s Eve celebration in Times Square after a very pared-down invite-only version last year due to the pandemic.

On Tuesday, Mayor Bill de Blasio announced that anyone who is vaccinated against COVID or passes a COVID test will be able to watch the famous ball drop, with no limit on capacity.

Attendees (except those under 5 years old who must be accompanied by a vaccinated adult) will be required to show proof of vaccination and a valid photo ID, mirroring NYC’s requirement for indoor dining, fitness, and entertainment. Those ineligible for a vaccine can still attend the celebration, but must show proof of a negative COVID test within 72 hours prior to the event.

“Medically able” unvaccinated minors and adults will be asked to wear face masks for the duration of the event.    

A packed Times Square is just what many New York businesses have been hoping for after taking a significant hit during the pandemic, largely due to the absence of foreign tourists. With a predicted $24 billion in tourist spending this year, the city is still nowhere near what visitor spending was like pre-pandemic, which was about $47 billion annually.

Nationwide, travel is rebounding from the lows during the pandemic. For Thanksgiving, AAA predicts “the highest single year increase [in travel] since 2005,” with an anticipated 53.4 million people traveling. While AAA doesn’t expect to reach pre-pandemic levels (2019 saw 56 million Thanksgiving travelers), the forecast is still a significant jump from 47.1 million last year.

In his announcement today, de Blasio described this New Year celebration as “full-strength” and invited “everyone [to] come on down, we’re celebrating.”

BREAKING: @NYCMayor announces that New Year’s Eve in @TimesSquareNYC is BACK at Brooklyn Borough Hall #inBrooklyn.

We have fun. https://t.co/whheEaB3kC pic.twitter.com/nIkOjd0vwa

— City of New York (@nycgov) November 16, 2021

This is THE right call!

Yesterday we expanded #COVID booster eligibility to every New Yorker 18 and up because we can't wait for a winter surge. The time to beat this virus is NOW. https://t.co/78T0pU10Ak

— Mayor Eric Adams (@NYCMayor) November 16, 2021

So far, about 30.7 million people have received a booster shot and 68.6% of the U.S. population have received at least one vaccination dose.

More must-read business news and analysis from Fortune:

  • Tesla CEO Elon Musk asked for a plan to save 42 million people from hunger. The UN gave him one
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  • IBM debuts quantum machine it says no standard computer can match

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

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