• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

2

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
ConferencesBrainstorm AI

For A.I., one-size-fits-all computer chips are a tight squeeze

By
Jenna Schnuer
Jenna Schnuer
Down Arrow Button Icon
By
Jenna Schnuer
Jenna Schnuer
Down Arrow Button Icon
November 9, 2021, 2:12 PM ET
Fortune’s Verne Kopytoff moderates a panel with Rene Haas, then president of the IP products group at Arm, and Andy Hock, VP of product at Cerebras Systems, at Fortune Brainstorm A.I. in Boston, Nov. 8, 2021.
Fortune’s Verne Kopytoff moderates a panel with Rene Haas, then president of the IP products group at Arm, and Andy Hock, VP of product at Cerebras Systems, at Fortune Brainstorm A.I. in Boston, Nov. 8, 2021.Rebecca Greenfield/Fortune
Add Fortune on Google for similar content.

While computers have helped ensure that innovation is one of the only constants of modern life, the design of computer chips hasn’t changed much in decades. Neither has where they live (yes, inside the computer). But artificial intelligence could upend even those constants.

“I think we’re in the early stages of an evolutionary divergence in the chip architecture space,” said Andy Hock, vice president of product management at Cerebras Systems.

Those changes are being driven by A.I. and the increasing number of industries putting machine learning to use.

“I wouldn’t want to put a percentage on it, but if I go forward 10 years, I would imagine virtually every single chip that we’re shipping has some A.I. component to it,” said Rene Haas, president of the IP products group for semiconductor maker ARM. “There will be some level of A.I. and learning taking place on literally everything in the next 10 years.”

Last year ARM shipped “about 25 billion” chips, he said.

Discussing the amount of memory and communication resources that are needed to drive A.I., Hock described the massive sizing up that Cerebras has done on the design of one of its chips. The new chip is 8.5 inches by 8.5 inches of unbroken silicon.

“The compute demands for large-scale deep learning are growing exponentially such that state-of-the-art models often take days or weeks or sometimes even months of compute time to train to convergence, even on very capable large-scale clusters of processors,” said Hock.

The larger chip will “make processing more efficient” so users can “compute not only at higher performance but unlock that performance with greater efficiency.”

But corporate accounts need not worry that their company’s existing computers will get the heave-ho to fit the new chips. Cerebras’ system team “took a systems engineering approach” and built new packaging, power delivery technology, and a cooling system, Hock explained, so that the “wafer scale engine” could fit into the standard rack mountable devices already sitting into a lab’s cluster or a cloud facility.

But supersizing isn’t the only way forward.

ARM has been working with some companies that have been developing low-power edge devices. Haas gave an example of a tiny battery-powered sensor that could not only detect particles in the air but also “do some level of machine learning around the data.”

Even four or five years ago, he added, conversations about that type of device wouldn’t have happened.

“People thought about IoT was a receiver or a transmitter and a small computer, but doing machine learning on the edge device? That wasn’t something people talked about,” said Haas. “Now we’re just seeing all kinds of demand for those applications.”

More must-read business news and analysis from Fortune:

  • From Delta to Southwest, the airlines in the best—and worst—shape going into a chaotic holiday season
  • How a risky bet on the Shiba Inu coin made this warehouse manager a millionaire
  • Patagonia doesn’t use the word ‘sustainable.’ Here’s why
  • Will monthly child tax credit payments continue in 2022? Their future rests on Biden’s Build Back Better bill
  • ‘I’m afraid we’re going to have a food crisis’: The energy crunch has made fertilizer too expensive to produce, says Yara CEO

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Jenna Schnuer
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest from our Conferences

At Fortune Brainstorm Tech 2026, Chris Bedi, Chief Customer Officer and Enterprise AI Advisor, ServiceNow; China Widener, Vice Chair and US Technology, Media & Telecommunications Industry Leader, Deloitte; and Phil Wiser, Chief Technology Officer, Paramount, speak on a panel with Kristin Stoller, Fortune editorial director.
NewslettersFortune Workplace Innovation
This tech CEO fired 80% of his workforce over AI resistance. Here’s what he’s learned since then
By Kristin StollerJune 15, 2026
1 month ago
Courtney Robinson, head of policy and communications, at Akoya speaks on a panel at Fortune Brainstorm Tech 2026.
RetailBrainstorm Tech
AI shopping agents are coming. No one is ready for them
By Jeremy KahnJune 12, 2026
1 month ago
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
ConferencesBrainstorm Tech
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
By Nick LichtenbergJune 11, 2026
1 month ago
Sarah Franklin, Chief Executive Officer of Lattice, and Francine Katsoudas, EVP and Chief People, Policy and Purpose Officer at Cisco, speak at Fortune's COO Summit with Kristin Stoller, Editorial Director at Fortune.
NewslettersFortune Workplace Innovation
AI disruption arrived 6 years early—now executives are drawing the line
By Kristin StollerJune 8, 2026
2 months ago
Fortune Brainstorm Tech 2026 livestream
ConferencesBrainstorm Tech
Fortune Brainstorm Tech 2026 livestream
By Fortune EditorsJune 8, 2026
2 months ago
dw
ConferencesCOO Summit
This CEO has had 6 major jobs in Silicon Valley: How Dennis Woodside built a career on saying yes to hard problems
By Nick LichtenbergJune 3, 2026
2 months ago

Most Popular

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
3 days ago
Current price of silver as of Friday, July 24, 2025
Personal Finance
Current price of silver as of Friday, July 24, 2025
By Joseph HostetlerJuly 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.