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Wharton professor Michael Useem: Data analytics is now the ‘coin of the realm’

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
November 8, 2021, 6:15 AM ET

Good morning,

When a world-renowned leadership and management expert talks about data, enterprise risk management, and strategic partnerships, I think everyone should listen. 

To discuss these topics, I had the opportunity to sit down with Michael Useem, the William and Jacalyn Egan Professor of Management at the Wharton School of the University of Pennsylvania. Useem is also the director of the Center for Leadership and Change Management.

“Data analytics has become the ‘coin of the realm’ at the moment, and for good reason,” he told me. “In every field, my personal view is that if you’re not working with your intuition and data analytics, you’re not getting your job done. You need to combine both.” Data analytics is an “enormous development” that has “now has spread through every realm of life,” he says. For example, in the workplace, determining how to compensate senior managers or frontline workers requires good research and data analysis, Useem says. 

However, experienced wisdom and a “profound understanding of the human condition” is still enormously important, he says. This aspect is essential as the war for talent continues. Necessary reflective questions include, “Why do people want to work for you?” he explains. “What about your own personal character helps people say, ‘Yeah, I really want to work for Mary or Fred.’ Or what character shortcomings lead to people at the exit interviews saying, ‘The number one reason I quit is I didn’t like my boss.'”

Once you have a vision for your company, a strategy, and an understanding of talent needs, leaders must be ready “to get people to work really hard in the right direction, and not head off in the wrong direction or quit altogether,” Useem says.

The 10th anniversary edition of Useem’s book, The Leader’s Checklist: 16 Mission-Critical Principles, was released in October. Was the COVID-19 pandemic a redefining moment for leadership?

“For many people, it has been, and will stand as the greatest disruption in their professional lives,” Useem says. “As a chief financial officer, and in the C-suite more generally, you really had to take a gigantic leap forward in appreciating how you’re going to lead when you’ve had to furlough, or maybe lay off a third of your workforce. But it is amazing how shocks to the system concentrate the mind and force learning to go into overdrive.” Skills obtained during the pandemic should complement the foundational skills of leaders—the ability to think strategically, be decisive, and communicate persuasively, he says.  

The pandemic has forced many firms to “kind of take a step back and wonder about their risk forecasting models, their resilience and coming back from an enormous downdraft,” Useem explains. And as a result, “I think it’s going to cause a fundamental reassessment on the part of the CFO of the financial risks that the enterprise has faced now, but also it is likely to face in the future of a magnitude I think we never imagined,” he says.

The role of the CFO has evolved in the past 10 years, and that includes being a strategic partner to the CEO, Useem says. “I happen to think it’s also true of the chief human resources officer (CHRO),” he says. “There’s an argument out there that calls it the G3—the CEO, CFO and CHRO—increasingly becoming a critical team.”

In his book released this past summer, The Edge: How 10 CEOs Learned to Lead—and the Lessons for Us All, Useem examines the decision-making of chief executives at major companies. The experience of Denise Ramos, former CEO and president of ITT, is a good example of strategic partnership, he says. Ramos was the CFO for ITT when the company was breaking into three spin-offs, Useem explains. The board chair asked her to become the chief executive of one of the three, he says. “She responded, ‘Well, I’m the CFO, I’m not a CEO,'” Useem says. The board chair said, ‘But Denise, you’ve been thinking like a CEO.”

I’d wager the same could be said of many of you reading this.


See you tomorrow.

Sheryl Estrada
sheryl.estrada@fortune.com

Big deal

Zebra Technologies Corporation (NASDAQ: ZBRA), which manufactures tech including, mobile computers and barcode scanners, has released the findings of its 14th Annual Global Shopper Study. Along with examining trends shaping the new consumer economy, the study also gauges how retail associates feel about automation. Since 2019, concerns about being replaced by technology grew almost 70%, according to the study. But the associates surveyed increasingly believe automation will augment their work (58%). The insight is based on a global survey of more than 5,000 shoppers, store associates, and retail decision-makers. 

Going deeper

CompTIA, the nonprofit association for the IT industry, released its tech jobs report on November 5. In October, the hiring activity for tech workers throughout the U.S. hit a two-year high, according to the report. Companies listed 360,065 job openings for tech positions, which is an increase of almost 76,000 from last month. It's also the highest monthly total since September 2019, the report noted. The U.S. Bureau of Labor Statistics' latest report found tech companies added 8,300 new hires in October, according to CompTIA.

Leaderboard

Frank A. Riddick III was named CFO and chief administrative officer at WWE (NYSE: WWE). Riddick succeeds Kristina Salen, who is departing the company as CFO. He previously held the role of interim CFO in 2020. Riddick has served as a member of the WWE Board of Directors for more than 13 years. He previously served as CEO for FloWorks International, LLC, JMC Steel Group, Formica Corporation, and Triangle Pacific Corp., and president/COO of Armstrong World Industries, Inc. Riddick has also held executive management positions, including CFO, controller, treasurer, and VP of mergers and acquisitions during a career that spans 40 years.

Jane Wang was named CFO at Loews Corporation. Wang will succeed David B. Edelson, who has decided to step down in May 2022 as CFO, a position he has held since 2014. Wang joined the company in 2006. She is currently a VP focusing on strategic planning and corporate development. Wang is a member of the Board of Directors of CNA Financial, and also sits on the boards of Boardwalk Pipelines and Altium Packaging. Prior to joining Loews, Wang worked at Morgan Stanley in the investment banking division.

Overheard

“I was a banker for 41 years and I saw the results of us not teaching our children financial literacy. I wanted to do something about it.”

—Ohio state Sen. Steve Wilson on why he signed into state law a mandatory personal finance education for high schoolers, as reported by CNBC.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up to get it delivered free to your inbox. 

About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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