• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCryptocurrency

Crypto investors turn to lesser-known tokens after Bitcoin and Ether’s rallies

By
Vildana Hajric
Vildana Hajric
,
Joanna Ossinger
Joanna Ossinger
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Vildana Hajric
Vildana Hajric
,
Joanna Ossinger
Joanna Ossinger
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
August 30, 2021, 1:41 AM ET
Add Fortune on Google for similar content.

FOMO remains alive and well in the cryptocurrency world, with lesser-known tokens outperforming again in the wake of recent rallies staged by industry leaders Bitcoin and Ether. 

Cardano has doubled this month, becoming the third-largest digital asset. Binance Coin is also up. A token named Avalanche has tripled in August. Meanwhile, prices for digital photos of rocks with laser eyes and cartoon depictions of cute animals are going gangbusters, sometimes quadrupling in a matter of days.

Among analysts and investors, there’s little consensus as to what’s driving parts of the frenzy. Some posit that speculators are moving from the mainstays to newer, more exciting offshoots, as they often do after big runs. Others see a world awash in cash and ultra-low rates, which ultimately pushes investors toward ever-wonkier assets. A few tokens are backed by strong narratives, such as technological advances at the Cardano and Solana networks.

“There’s no doubt that there’s a lot of excitement in crypto,” said Yoni Assia, founder and chief executive of online exchange eToro. “You can definitely see it within the numbers in the industry, whether it’s looking at total volumes or looking at growth of companies,” he said, adding that “we’ve seen a lot of exuberance in the market.” 

Assia calls it a “generational buying moment” and cites a confluence of events, including rock-bottom interest rates worldwide, as well as massive fiscal stimulus efforts that delivered checks to many people during the pandemic. 

Some of that money has gone toward cryptocurrencies and related assets, such as stocks of digital miners. About 15% of Americans who received the first two stimulus checks invested part or all of the money, and about half of this group invested specifically in cryptocurrencies, according to a survey of more than 1,000 U.S. adults conducted by The Harris Poll for Yahoo Finance.

At the same time, inflation has materialized as economies reopen, playing into the warnings from some crypto faithful of pending hyperinflation. Put all that together and it’s “leading a lot of people to look for various types of investments,” Assia said. 

A recent survey by eToro found that roughly a quarter of the 6,000 investors queried own crypto, a number that increases to nearly 50% for the younger cohort. The company also found that the average investor was set to increase their crypto allocation in the coming months and that interest in alternatives to Bitcoin and Ether, or altcoins, is “significant.”

Meanwhile, downloads for crypto trading apps are rising—Coinbase Global Inc. ranked 11th among finance apps in Apple’s iPhone downloads, according to App Annie, a mobile data and analytics provider. It averaged 23rd within its category last August. Digital exchanges Kraken, Voyager and Crypto.com have also advanced in the ranks.

“With all of this money floating around, we should not be surprised that there are people paying exorbitant amounts of money for digital pet rocks and an endless amount of other digital assets that can be easily created,” said Michael O’Rourke, chief market strategist at JonesTrading. 

The space is dominated by younger generations, he said, and all they know is a Federal Reserve that’s been almost-perpetually accommodative. Take that, alongside a gridlocked government, and it’s no surprise many have gravitated toward the crypto space, he said.

Since July, assets under management for digital-asset investment products rose more than 57% to roughly $55 billion. Average daily aggregate trading volumes increased more than 46% to $544 million, the biggest month-over-month rise since May, according to data-tracker CryptoCompare. 

A lot of the attention’s been placed on altcoins such as Cardano, Avalanche and the meme mainstay Dogecoin. Meantime, an index tracking some of the largest decentralized finance protocols and apps—the Bloomberg Galaxy DeFi Index—is up about 50% since the start of July.  

“There’s generally been pretty positive crypto sentiment recently: NFTs have helped lead the revival, and the crash from May is further in the rearview mirror,” said Sam Bankman-Fried, chief executive officer of crypto exchange FTX. 

And then there are the blockchains looking to compete with Ethereum. Avi Felman, co-portfolio manager at BlockTower Capital, said now that Ethereum’s recent network upgrade is done, speculators are turning their attention toward rival blockchains and their tokens.

Meanwhile, the U.S. equity markets seem to post records daily. Meme stocks are going bonkers too. Jason Urban, co-head of Galaxy Digital Trading, said when the market’s in a such a risk-on mood, crypto can only benefit. 

In the four years ending in 2019, correlations between Bitcoin and daily returns for the S&P 500 were generally small, according to Wei Liang at DBS in Singapore. But starting last year, that changed. Amid the pandemic, Bitcoin and U.S. stocks have fallen and rebounded jointly, he said. 

“Lately, you see people are concerned about inflation, people are concerned about money supply—because of that, historically, people always said buy stocks as a hedge against inflation,” Urban said. Now, he added, it’s crypto as well.

Subscribe to The Ledger for expert weekly analysis on fintech’s big stories, delivered free to your inbox.
About the Authors
By Vildana Hajric
See full bioRight Arrow Button Icon
By Joanna Ossinger
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

Innovaccer's founders sit in chairs on a stage
AIData
Innovaccer’s CEO walked away from Disney and NASA to fix healthcare’s data mess. Now the startup has crossed $200 million in ARR
By Lily Mae LazarusJuly 23, 2026
48 minutes ago
cc
AISocial Media
Coke on its rebrand accidentally nailing Gen Z’s ‘fridge cigarette’ joke: ‘building on on the things people already know and love’
By Tatiana SatauaJuly 23, 2026
57 minutes ago
Photo of Mark Zuckerberg
AIMark Zuckerberg
‘Call us whatever the hell you want’: Mark Zuckerberg just launched an AI optimism blitz using nostalgia to sell Meta’s AI future amid backlash
By Mia OsmonbekovJuly 23, 2026
2 hours ago
bots
AIAI agents
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet’s business model
By Mia OsmonbekovJuly 23, 2026
3 hours ago
sam altman speaks
AIOpenAI
OpenAI debuts ChatGPT Voice so you can have ongoing conversations, ask the AI to complete tasks while hands-free
By Emily ForliniJuly 23, 2026
3 hours ago
Musk says frontier AI models should face peer review from rival labs before release, with the government only stepping in as a last resort
AIElon Musk
Musk says frontier AI models should face peer review from rival labs before release, with the government only stepping in as a last resort
By Marco Quiroz-GutierrezJuly 23, 2026
3 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
Success
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
1 day ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
16 hours ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.