PepsiCo is celebrating the launch of its apple-flavored soda Manzanita Sol in New York City this weekend by partnering with Black and Hispanic food truck owners.
The brand is partnering with four food trucks that will give out free food and Manzanita to their communities on April 17 and 18.
To support these businesses, which have experienced declining sales during the pandemic, PepsiCo will give each vendor $10,000.
The donations are part of a PepsiCo Foundation program which will donate $570 million over five years to Black and Hispanic-owned businesses across the country.
Puerto Rican, Dominican, Jamaican, and Trinidadian dishes will be served by the participating businesses this weekend in Manhattan, Brooklyn, and the Bronx.
Manzanita Sol, is an apple-flavored soda introduced by PepsiCo in the U.S. in 2005. Although, not extremely popular in the U.S., the drink is one of the most popular sodas in Mexico. It competes with Coca-Cola’s apple flavored-soda Manzana Lift.
Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.