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TechTake-Two Interactive Software

Tiger Woods returns to video games, exclusively with Take-Two Interactive

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
March 16, 2021, 12:15 PM ET
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Tiger Woods hasn’t been in a golf game since 2013, but he’s finally returning to the medium in a big way.

Woods has struck a “long-term” deal with Take-Two Interactive Software, the company behind Grand Theft Auto and a series of sports games, which will see his name and likeness appear in upcoming games. Woods will also consult with the makers of the PGA Tour 2K franchise during game development.

As part of the deal. Take-Two also announced it has purchased HB Studios, which makes the PGA Tour 2K games. Financial terms of both deals were not announced.

“I am looking forward to making my return to the video game landscape,” Woods said in a statement, which used a quote from before his serious car accident. “I’m honored to take part in this opportunity and look forward to sharing my expertise and insights as we build the future of golf video games together.”

Woods was the long-time face of golf games for Take-Two rival Electronic Arts, working with that studio from 1998 to 2013. Golf games, though, haven’t been as hot as other sports games, with Take-Two’s NBA 2K game leading the pack. EA has found strength in its FIFA and Madden franchises.

Take-Two is expanding its sports footprint, though. In addition to signing Woods, the company last year announced plans to being making football games for the first time in 15 years, striking a deal with the National Football League. Take-Two’s stock was up nearly 3% in midday trading to $174.

Take-Two did not announce a launch date for its golf game. More details could come later this summer, which is traditionally when game publishers roll out their upcoming lineups.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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