• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGameStop

GameStop stock is on the rise again—but not because of Reddit this time

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
March 8, 2021, 11:24 AM ET

GameStop stock saw another notable spike Monday morning, but this time, it had nothing to do with Reddit’s r/WallStreetBets community.

Shares in the video game retailer were up 17% in midmorning trading after the company announced it had formed a committee headed by Chewy founder Ryan Cohen that will seek out initiatives that can help GameStop continue its transition beyond its brick-and-mortar origins.

Called the Strategic Planning and Capital Allocation Committee, the announcement also hints at an evolving power structure at the retailer. GameStop CEO George Sherman, who also sits on the board, was not mentioned at all. And the committee was credited for the upcoming exit of chief financial officer Jim Bell as well as a series of recent hires who will lead the customer care and e-commerce fulfillment divisions.

One of those hires, Kelli Durkin, was one of Chewy’s original employees and rose to the position of vice president of customer service. She will head customer care for GameStop.

“The Committee will continue to focus on identifying actions that can transform GameStop into a technology business and help create enduring value for stockholders,” the update read. “It is responsible for evaluating areas that include GameStop’s current operational objectives, capital structure and allocation priorities, digital capabilities, organizational footprint, and personnel.”

Cohen acquired a sizable holding in GameStop last year, investing $76 million in the company when its shares were trading at an average of just $8.43.

That investment sparked an interest in the stock and was one of many drivers that helped fuel the recent massive run-up in its price.

More must-read finance coverage from Fortune:

  • Bitcoin at $1 million? One CEO says it could happen within 10 years
  • How Square’s deal with Tidal could help musicians make a lot more money
  • Airlines? Tech? Cruise lines? Where investors see the most upside in the stock market in 2021
  • A looming “iceberg”: How a spike in interest rates makes America’s soaring debt a lot more dangerous
  • Two age-old European trading rivals are at loggerheads again—this time over SPACs
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Man in suit coat with hands gesturing
Investingtech stocks
Supermicro CEO insists ‘no one’ beyond indicted employees were involved in alleged $2.5 billion smuggling scheme
By Amanda GerutMay 5, 2026
2 hours ago
Gen Alpha is using makeup to pass age verification tech online. One mom caught her son using an eyebrow pencil
CybersecuritySocial Media
Gen Alpha is using makeup to pass age verification tech online. One mom caught her son using an eyebrow pencil
By Catherina GioinoMay 5, 2026
8 hours ago
OpenAI cofounder and president Greg Brockman (left) and cofounder and CEO Sam Altman (right) dressed in suits and walking through the lobby of a court house.
NewslettersEye on AI
Musk’s court fight against OpenAI produces more heat than light on the control of advanced AI
By Jeremy KahnMay 5, 2026
8 hours ago
dimon, amodei
Cybersecuritycyber
Jamie Dimon and Dario Amodei sidestep question about whether the AI cyber ‘freakout’ is warranted
By Nick LichtenbergMay 5, 2026
9 hours ago
dario
Economydisruption
Dario Amodei spent last year warning of an AI white-collar bloodbath. Now he’s changing the narrative
By Nick LichtenbergMay 5, 2026
9 hours ago
Mark Zuckerberg
LawMeta
James Patterson, Biden publishers say Mark Zuckerberg ‘personally authorized’ copyright infringement in new lawsuit against Meta
By Hillel Italie and The Associated PressMay 5, 2026
10 hours ago

Most Popular

Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
17 hours ago
Current price of oil as of May 5, 2026
Personal Finance
Current price of oil as of May 5, 2026
By Joseph HostetlerMay 5, 2026
16 hours ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
3 days ago
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
Success
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
15 hours ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
2 days ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.