• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

EnvironmentEnvironment

This startup has unlocked a novel way to capture carbon—by turning the fouling gas into rocks

By
Ragnhildur Sigurdardottir
Ragnhildur Sigurdardottir
,
Akshat Rathi
Akshat Rathi
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Ragnhildur Sigurdardottir
Ragnhildur Sigurdardottir
,
Akshat Rathi
Akshat Rathi
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 6, 2021, 11:00 AM ET

A startup in Iceland is tackling a key piece of the climate change puzzle by turning carbon dioxide into rocks, allowing the greenhouse gas to be stored forever instead of escaping into the atmosphere and trapping heat.

Reykjavik-based Carbfix captures and dissolves CO₂ in water, then injects it into the ground where it turns into stone in less than two years. “This is a technology that can be scaled—it’s cheap and economic and environmentally friendly,” Carbfix Chief Executive Officer Edda Sif Pind Aradottir said in an interview. “Basically we are just doing what nature has been doing for millions of years, so we are helping nature help itself.”

Once considered a pipe dream, capturing and storing CO₂ has in the last few years become an area of immense interest for high-profile investors, such as Microsoft Corp. founder Bill Gates and Tesla Inc.’s Elon Musk, who are searching for solutions to avoid the worst effects of global warming.

The technology can work in two ways. The first is called “carbon capture,” where the gas is trapped from the smokestacks of factories and power plants before it escapes into the atmosphere. A second, more challenging process, is “carbon removal” — withdrawing CO₂ from the air around us. Carbon capture can cut a company or government’s emissions to zero, while carbon removal can help offset its emissions, or even make its impact negative, by taking more CO₂ out of the air than it produces.

Carbfix is doing both. It’s scaling up its project at the Hellisheidi geothermal power plant to capture carbon emissions as they are released, and it’s partnering with Swiss startup Climeworks AG that builds machines to capture CO₂ directly from the air. While geothermal plants are already classified as renewable energy, they do produce a small fraction of the CO₂ that would be generated by a natural gas facility. 

When it comes to carbon capture, the Hellisheidi plant is able to do so at a cheaper cost than buying carbon credits, according to Aradottir. Its process costs about $25 a ton, compared with the current price of about 40 euros ($48) a ton on the EU’s Emissions Trading System, the bloc’s key policy tool to reduce emissions. 

Climeworks’ direct air capture operation is much more expensive. On the company’s website, individuals can buy offsets that cost more than $1,200 a ton. Bulk buyers can get them cheaper. “I bought out their capacity and I got volume discount,” Gates said in an interview last month. “I think that may be at $600 [a ton].”

The EU’s ETS was created before direct air capture became a viable technology, and it doesn’t currently accept credits for direct air capture. Yet a growing number of analysts say such offsets will need to become part of the program to ensure Europe meets its Green Deal objective of becoming climate-neutral by 2050.

That’s one reason why Gates and Microsoft are backing projects by Climeworks. “Climeworks’ direct air capture technology will serve as a key component of our carbon removal efforts,” said Elizabeth Willmott, Microsoft’s carbon removal manager. Musk announced last month that he’ll fund a new Carbon Removal Prize that will distribute $100 million to the best technology innovations over four years. CarbFix said it’s taking part.

Carbfix was born from a research project and founded in 2007 by Reykjavik Energy, the University of Iceland, CNRS in France and the Earth Institute at Columbia University. It’s owned by Reykjavik Energy.

The first pilot injections were done in 2012, followed by a full-scale capture plant for two of six high-pressure turbines at the Hellisheidi plant in 2014. The plant’s capture capacity was then doubled in 2016 and the aim is to bring emissions from the plant down to near-zero in the coming years. In 2017, Climeworks installed its direct-air-capture machine at Hellisheidi.

The technology relies on basalts, where the carbonated water reacts with elements such as calcium, magnesium and iron, forming carbonates that fill up empty spaces in the rocks underground. Carbfix is also working with research institutions on making the technology applicable for other types of rock.

The company aims to reach 1 billion metric tons of permanently stored CO₂ in 2030. The global storage potential using the technology is greater than the emissions from burning all fossil fuels on earth, according to Carbfix. Europe could theoretically store at least 4,000 billion tons of CO₂ in rocks, while the U.S. could store at least 7,500 billion tons.

“It will never be the only solution,” said Aradottir. “We are ambitious and have high hopes that we can bring the technology to scale—and there I’m talking about the gigaton scale—and that we’re able to do this quickly because that’s what the world needs.”

About the Authors
By Ragnhildur Sigurdardottir
See full bioRight Arrow Button Icon
By Akshat Rathi
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

‘This is what the consumer wants’: A new lawsuit about PFAS and other ‘forever chemicals’ is heating up the cookware industry
Big TechLawsuit
‘This is what the consumer wants’: A new lawsuit about PFAS and other ‘forever chemicals’ is heating up the cookware industry
By Catherina GioinoMay 19, 2026
7 hours ago
High gas prices are just the beginning: How the Iran war is changing the global energy map
MagazineIran
High gas prices are just the beginning: How the Iran war is changing the global energy map
By Jordan BlumMay 19, 2026
15 hours ago
data center
AIData centers
Communities are blocking billions in data centers. Big Tech has wagered $1 trillion otherwise
By Nick LichtenbergMay 18, 2026
1 day ago
How EarthRanger uses AI to help protect endangered species—and boost the wildlife tourism industry
AIAfrica
How EarthRanger uses AI to help protect endangered species—and boost the wildlife tourism industry
By Alexandra KirkmanMay 18, 2026
2 days ago
shyam
CommentaryHealth
World Economic Forum: women’s health gets only 20% of R&D funding. We must seize this $1 trillion opportunity
By Shyam BishenMay 18, 2026
2 days ago
A man stands looking out over his front porch where a sign reads, "No data centers."
EnvironmentData centers
Startups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergMay 15, 2026
4 days ago

Most Popular

While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
By Eva RoytburgMay 18, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
Current price of oil as of May 18, 2026
Personal Finance
Current price of oil as of May 18, 2026
By Joseph HostetlerMay 18, 2026
1 day ago
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
Politics
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
By Alyson ShontellMay 18, 2026
2 days ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.