• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Here’s a first look at the new Ford Bronco

By
Daniel Bentley
Daniel Bentley
Down Arrow Button Icon
By
Daniel Bentley
Daniel Bentley
Down Arrow Button Icon
July 13, 2020, 8:00 PM ET

Our mission to help you navigate the new normal is fueled by subscribers. To enjoy unlimited access to our journalism, subscribe today.

Whether you associate it with the outdoors and adventure, or a notorious low-speed police chase, the Ford Bronco is an American motoring icon. But the last Bronco rolled off the line 24 years ago and was replaced in the Ford lineup by larger SUVs like the Explorer and the Expedition. In that time, nostalgia for the two-door off-roader has only increased, and sensing that it could build a worthy competitor to the perennially popular Jeep Wrangler, Ford has brought the Bronco back.

The new Bronco, unveiled today, is actually a family of three different cars made up of the classic two-door version, a new four-door version, and a SUV variant called the Bronco Sport.

Preproduction versions of the all-new 2021 Bronco family of all-4×4 rugged SUVs include the Bronco Sport in Rapid Red Metallic, the Bronco two-door in Cyber Orange Metallic, and the Bronco four-door in Cactus Gray.

The design of the new Bronco family is inspired by the first generation Bronco built from 1966 to 1977. In fact, Ford’s designers started by taking the first-gen Bronco into their studio and creating a digital scan to serve as a reference.

“Similar to the first-generation model, Bronco’s square proportions, short overhangs, and wide stance are optimized for off-road adventure,” said Bronco chief designer Paul Wraith. “The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with a quick-release attachment for simple customization.”

Ford has clearly thought a lot about customization with the new Bronco, offering it in no less than seven different trim levels and 10 paint colors, with other options available to choose from.

The two-door and four-door Bronco come standard with a four-cylinder 2.3-liter EcoBoost engine that’s good for 270 horsepower and 310 foot-pound of torque, and can be upgraded to a 2.7-liter EcoBoost V-6 that puts out 310 horsepower and 400 foot-pound of torque. The Bronco Sport comes with a 1.5-liter displacement EcoBoost that can be optioned to 2 liters.

Fans of gadgets and gizmos won’t be disappointed. The new Bronco’s four-wheel drive is managed by something Ford calls the Terrain Management System, which features seven “G.O.A.T.” modes to adapt the car to different surfaces:  Normal, Eco, Sport, and Slippery and Sand, with Baja, Mud/Ruts, and Rock Crawl for off-road driving.

MSRP for the base two-door Bronco is $29,995, including $1,495 destination and delivery. Reservations for Bronco two- and four-door models can be made now for $100 at ford.com.

With more than 200 factory-backed accessories available at launch, this 2021 Bronco two-door prototype shows how owners can personalize their SUV to get more out of their outdoor experiences. (Aftermarket accessories shown not available for sale. Prototype not representative of production vehicle.)
Trail sights on the front fenders serve as tie-downs, reminiscent of the first-generation Bronco. (Aftermarket accessories shown not available for sale. Prototype not representative of production vehicle.)
Modular doors on this prototype vehicle are among the Ford accessories available for Bronco two- and four-door models. (Aftermarket accessories shown not available for sale. Prototype not representative of production vehicle.)
The four-door 2021 Bronco will have available removable modular roof sections—left and right front panels, a full-width center panel, and a rear section. Roof panels on both two- and four-door models can easily be removed by unlocking the latches from the interior to provide the largest overall open-top view in its class, to take in the sunshine or to gaze at the stars at night. (Prototype not representative of production vehicle.)
Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door 2021 Bronco models, all doors can be stored on board with protective door bags. Rear quarter windows are also removable, as shown on this four-door Bronco prototype. All have exclusive cowl-mounted mirrors to maintain side-view visibility when the doors are removed. (Prototype not representative of production vehicle.)
All 2021 Bronco two- and four-door models offer a swing-out tailgate for easier access to the cargo area, as shown on this four-door Bronco prototype. (Prototype not representative of production vehicle.)
The all-new Bronco Sport Badlands series in Rapid Red Metallic Tinted Clearcoat. (Preproduction model pictured.)
Prototype version, not representative of production model, of the all-new 2021 Bronco interior highlighted by an available 12-inch SYNC® 4 system, optional leather-trim seating, console-mounted transmission shifter/selector, and G.O.A.T. Modes™ control knob. (Static display on private property with aftermarket accessories not available for sale.)
Customization details include an available leather-wrapped shift lever for the class-exclusive seven-speed manual transmission, as well as grab handles in this prototype version of the 2021 Bronco. (Not representative of production model. Static display on private property with aftermarket accessories not available for sale.)
Preproduction versions of the 2021 Bronco include Bronco two-door in Cyber Orange Metallic Tri-Coat and Bronco four-door in Cactus Gray.

More must-read auto industry coverage from Fortune:

  • When reinventing a classic car name works—and why it fails
  • Can Nikola Motor’s big battery promises be true?
  • Inside Tulsa’s underdog bid for Tesla’s next big factory
  • As German car dealers learn, the great reopening will take time
  • Does the Hummer EV make sense? Culturally, no. Economically, absolutely
About the Author
By Daniel Bentley
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Man in blue suit and red tie.
C-SuiteMeta
Mark Zuckerberg’s AI ambitions back in the spotlight as Meta execs begin ‘moonshot’ mission for $9.5 trillion valuation and massive payouts
By Amanda GerutApril 28, 2026
1 hour ago
Elon Musk arrives at the federal courthouse as opening statements begin in the trial over Elon Musk's lawsuit against OpenAI in Oakland, California, on April 28, 2026.
LawElon Musk
Elon Musk accuses Google co-founder of loving robots as much as people: ‘Larry Page called me a ‘specieist”
By Eva RoytburgApril 28, 2026
5 hours ago
Disneyland implements facial recognition to keep the lines moving, but guests say they didn’t know it was optional
CybersecurityDisney
Disneyland implements facial recognition to keep the lines moving, but guests say they didn’t know it was optional
By Catherina GioinoApril 28, 2026
5 hours ago
trump
Economynational debt
The $39 trillion national debt just got its own version of the viral Doomsday essay
By Nick LichtenbergApril 28, 2026
5 hours ago
Screen displaying stock market index performance in green and red.
NewslettersEye on AI
Bloomberg, the OG of financial data firms, has a potent new AI agent. How it built it holds lessons for other companies
By Jeremy KahnApril 28, 2026
6 hours ago
torsten slok
AIJobs
A 160-year-old paradox explains why AI will create more lawyers and accountants—not fewer, top economist says
By Jake AngeloApril 28, 2026
6 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
20 hours ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
4 days ago
Current price of gold as of April 27, 2026
Personal Finance
Current price of gold as of April 27, 2026
By Danny BakstApril 27, 2026
2 days ago
Current price of oil as of April 27, 2026
Personal Finance
Current price of oil as of April 27, 2026
By Joseph HostetlerApril 27, 2026
2 days ago
Current price of silver as of Monday, April 27, 2026
Personal Finance
Current price of silver as of Monday, April 27, 2026
By Joseph HostetlerApril 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.