• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentEnvironment

Working from home means softer toilet paper—and a significant toll on the environment

By
Gerald Porter Jr.
Gerald Porter Jr.
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Gerald Porter Jr.
Gerald Porter Jr.
and
Bloomberg
Bloomberg
Down Arrow Button Icon
June 24, 2020, 8:00 PM ET

With Americans spending a lot of time at home these days, more money is being spent on soft toilet paper. That may be bad news for the environment.

The kind of cushy tissue that was sold out earlier in the pandemic uses material that comes primarily from clear-cutting forests, according to the Natural Resources Defense Council. Office buildings, on the other hand, tend to use recycled fibers in their toilet paper, the group said.

“The side-effect of one crisis shouldn’t exacerbate another,” said Shelley Vinyard, an environment expert with the NRDC, which released a report Wednesday on the climate impact of toilet paper. “There’s no real reason why office tissue has to be made with recycled and the consumer tissue has to be made with virgin fiber.”

Nearly 60% of at-home toilet paper in the U.S. comes from so-called virgin material, which is sourced from Canada’s northern forests. The NRDC for years has highlighted the impact of tissue that uses non-recycled content.

In the latest study, the group handed out F grades to brands from Procter & Gamble Co., Georgia-Pacific, and Kimberly-Clark Corp.—the three largest U.S. manufacturers of toilet paper—for the environmental impact of their products.

P&G said via email that its popular Charmin brand is “sourced from responsibly-managed forests,” and that at least one tree is regrown for every one the company uses. A Georgia-Pacific representative referred to an earlier statement that said the company is committed to sustainability and that Canada in particular has regulations in place to help minimize the risk of deforestation.

‘Complex challenges’

Kimberly-Clark has committed to reducing the use of virgin wood fiber from natural forests in its tissue products by 50% by 2025, said Terry Balluck, a company spokesperson. “We understand the point of view of the NRDC, and we remain committed to the ongoing dialogue with them on the complex challenges presented in their report.”

The heavy reliance on virgin fibers is releasing an “enormous Pandora’s box” of carbon emissions, said Jennifer Skene, a co-author of the NRDC report along with Vinyard. Logging in the Canadian boreal forests region, which stretches from the Yukon to Newfoundland, emits 26 million metric tons every year, the report estimates, an amount which is equivalent to the emissions produced by 5.5 million passenger vehicles.

As tissue remains one of the fastest-growing sectors in the paper industry, investments in virgin fibers will likely continue in years to come, according to the NRDC, which is headquartered in New York.

About the Authors
By Gerald Porter Jr.
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Environment

satellite
AIData centers
Google’s plan to put data centers in the sky faces thousands of (little) problems: space junk
By Mojtaba Akhavan-TaftiDecember 3, 2025
1 day ago
claude
EnvironmentSan Francisco
San Francisco mourns its albino alligator, Claude, dead at 30 years old
By Janie Har and The Associated PressDecember 3, 2025
1 day ago
AIAmazon
More than 1,000 Amazon employees sign open letter warning the company’s AI ‘will do staggering damage to democracy, our jobs, and the earth’
By Nino PaoliDecember 2, 2025
3 days ago
Brazil
EnvironmentBrazil
Why the world’s top coffee producer is switching up its beans
By Renata Carlos Daou and BloombergNovember 30, 2025
4 days ago
EuropeSwitzerland
Swiss voters reject tax of up to 50% on large donations or inheritances, fearing exodus of wealthy instead of fighting climate change
By Jamey Keaten and The Associated PressNovember 30, 2025
4 days ago
Jacqueline Novogratz is the founder and CEO of Acumen
Commentaryphilanthropy
Philanthropy isn’t fading. It’s evolving
By Jacqueline NovogratzNovember 30, 2025
5 days ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
13 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
9 hours ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
20 hours ago
placeholder alt text
Economy
Tariffs and the $38 trillion national debt: Kevin Hassett sees ’big reductions’ in deficit while Scott Bessent sees a ‘shrinking ice cube’
By Nick LichtenbergDecember 4, 2025
8 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.