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Coronavirus

‘This is the new flying etiquette:’ JetBlue is first U.S. airline to require passenger face masks

By
Brendan Case
Brendan Case
and
Bloomberg
Bloomberg
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By
Brendan Case
Brendan Case
and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 28, 2020, 12:48 AM ET

JetBlue Airways Corp. will require customers to wear face coverings during travel, a first for U.S. carriers in the age of the coronavirus pandemic.

Under the new policy starting May 4, passengers will have to cover their nose and mouth throughout their trip, JetBlue said in a statement Monday. That includes when they check in, board the plane, fly and exit the aircraft. The New York-based carrier is also asking customers to follow the same rule in airport terminals.

“This is the new flying etiquette,” JetBlue Chief Operating Officer Joanna Geraghty said in the statement. “Onboard, cabin air is well circulated and cleaned through filters every few minutes but this is a shared space where we have to be considerate of others.”

The new requirements signal a major potential shift in commercial flying as airlines look to coax people back onto planes and soothe concerns that aircraft cabins will foster the spread of Covid-19. JetBlue said the policy is based on guidelines from the U.S. Centers for Disease Control “that indicate all individuals should wear a face covering in public to help slow the spread of the coronavirus.”

United Airlines Holdings Inc., Delta Air Lines Inc. and American Airlines Group Inc. already require some employees to wear face masks or will do soon. American will start providing face masks and wipes next month to customers who want to use them.

Small children are exempt from the face-covering rule on JetBlue flights.

More coronavirus coverage from Fortune:

—What the law says about forcing employees back to the office
—Coronavirus turns the outdoor industry’s crucial spring into the most challenging in years
—5 lessons for the coronavirus recovery, from an expert on success and failure in crisis
—What to know if your small business is applying for Round 2 PPP loans from the SBA
—There may be 22 hidden coronavirus hotspots in states poised to lift restrictions
—Coronavirus brought China’s travel industry to a standstill. Now it’s showing signs of life
—Work from home tips from the executive team that brought you Zoom
—PODCAST: COVID-19 might have upended the concept of the best companies of the year
—WATCH: Fortune’s top 10 heroes of the coronavirus pandemic

Subscribe to Outbreak, a daily newsletter roundup of stories on the coronavirus pandemic and its impact on global business. It’s free to get it in your inbox.

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