Dunkin’ will now sell you a bag of bacon

February 27, 2020, 4:02 PM UTC
Dunkin Donuts bacon
Courtesy of DD

Dunkin’ knows that doughnuts don’t always make the best midday snack, so the company has decided to being offering bags of bacon instead.

The chain—formerly known as Dunkin’ Donuts—late Wednesday announced “Snackin’ Bacon,” a to-go bag of eight half-slices of bacon, smoked with cherrywood, then flavored with sweet black pepper seasoning, a mix of brown sugar and black pepper.

The menu addition is, in some ways, a natural progression for Dunkin’. The company was built on breakfast foods and has never strayed too far from that comfort zone, even as it added sandwiches and other offerings.

In other ways, though, it’s a bit of a reversal. Dunkin’ just rolled out breakfast sandwiches featuring Beyond Sausage late last year. And it has been heavily promoting the meat-free product.

Snackin’ Bacon is actually kind of a cheat for Dunkin. It’s basically a Keto version of the company’s Bacon Breakfast Sandwich. (It’s also an extension of the company’s gluten-free line of products.) But it’s hoping to appeal to purists.

“With its classic flavors featured in everything from toothpaste to vodka, bacon is a phenomenon,” the company said in a blog post. “But, at Dunkin’, we believe the best way to enjoy bacon is simple: eat it.”

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