The Super Bowl is always a hot ticket, but this year’s match up between the Kansas City Chiefs and San Francisco 49ers is proving to be one of the most in-demand games in years.
The average price of a ticket is now more than $8,200, according to TicketIQ. The cheapest ticket (known as the “get in” price) currently stands at $4,600, down from $5,000 on Tuesday. And they’re only likely to get more expensive, as supply dwindles.
Two key factors are driving prices higher. First, the Chiefs haven’t been to a Super Bowl since 1970, so fans aren’t sparing any expense to see it in person. A study by StubHub finds that fans are traveling an average of 1,540 miles to see the game this year. The average ticket price on that site is $6,400, an 8% increase over the past 24 hours.)
Meanwhile, fans from San Francisco tend to have more disposable income, so they’re able to pay higher prices.
Want a seat close to the field? That will run you an average of $27,643, says TicketIQ.
The most expensive Super Bowl (as far as secondary market ticket prices go) was Super Bowl XLIX in 2015, when the Patriots topped the Seahawks. Average prices for that game hit $9,723. It’s uncertain if this year’s game will top that, but the current “get in” price is $900 more than where tickets stood in that game. And, for that game, at least, the big surge in asking prices didn’t really kick in until three days before kickoff.
More must-read stories from Fortune:
—10 stocks that are poised for a stellar 2020
—Will retiring baby boomers crash the stock market?
—Millions have been purged from voter rolls—and may not even realize it
—Inside New York City’s Chinese restaurant crisis
—All of your questions on filing taxes in 2020, answered
Subscribe to Fortune’s Bull Sheet for no-nonsense finance news and analysis daily.