• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Current price of oil as of June 12, 2026

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Current price of oil as of June 12, 2026
Valentine's Day

Save Money This Valentine’s Day by Spending $2 to Name a Cockroach After Your Ex

By
Laura Stampler/TIME
Laura Stampler/TIME
Down Arrow Button Icon
By
Laura Stampler/TIME
Laura Stampler/TIME
Down Arrow Button Icon
January 29, 2019, 3:26 PM ET

According to the National Retail Federation, American consumers spent an average of $143.56 on last year’s Valentine’s Day, totaling at a candy-heart attack producing $19.6 billion. (Up more than a billion dollars from V-Day spending the year before.)

Which is totally cool. We love love and you should definitely feel empowered to spend a lot of cash on the object of your affection, with the hopes of expressing your devotion. But wouldn’t it be just as, if not, even more, economically and emotionally fulfilling to spend barely anything at all on the object of your ire—in an unambiguous declaration of hate?

Well then do we have an idea for you! According to Insider, the Hemsley Conservation Centre (HCC) launched a Valentine’s Day initiative that lets people name a cockroach after the ex for just £1.50 GBP—or just under $2.

And petty people who are still on good terms with their exes can get in on the action, too. The HCC’s website suggests that interested parties could also “name a cockroach in honor of your friend’s worthless ex-‘someone’ on this special holiday of love.” Because that guy was the worst.

Hemsley Conservation Centre is letting people name a cockroach after their exes and shit for $2 this Valentines Day and honestly this is the best idea I’ve ever come across. Someone is PETTY and I love it

— Aly 𓆉 (@AlysanIsBoss) January 29, 2019

The only downside is that you won’t be able to send your ex pictures of the certificate as a part of your holiday celebration.

“Please note that the cockroaches name will not appear on the certificate. We don’t want to fuel a fire, so this is a keepsake for you or your friend,” the HCC writes, adding the comfort that, “Your cockroaches name will, however, appear on our roach board at the cockroach enclosure at the HCC.”

Which, honestly, might be for the best.

The Bronx Zoo has a similar, albeit more expensive, offer—although it’s being marketed as a romantic gift for the one you love. For $15 you can name a hissing cockroach after a significant other because, according to the Zoo’s website, “After the chocolates have been eaten and the flowers wilt, roaches remain thriving and triumphant.”

For those still looking for revenge who either find cockroaches kind of cute or need tangible evidence of their anger, might we suggest trying to win your ex a bottle of Heinz ketchup flavored caviar? That sounds irrefutably disgusting, right?

 

About the Author
By Laura Stampler/TIME
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

ravi
CommentaryWeather and forecasting
I spent 8 years flood-proofing a city. Capital markets are running out of time to take El Niño seriously
By Ravi S. BhallaJune 13, 2026
2 hours ago
herrin
CommentaryInfrastructure
America just committed $1.2 trillion to fix its infrastructure. We’re still flying blind
By Gregg HerrinJune 13, 2026
4 hours ago
Melinda French Gates’ advice to new IPO millionaires: ‘Give half your money away’
Startups & VentureMost Powerful Women
Melinda French Gates’ advice to new IPO millionaires: ‘Give half your money away’
By Emma HinchliffeJune 13, 2026
5 hours ago
Aravind Srinivas wearing glasses
SuccessBillionaires
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
5 hours ago
Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
Successchief executive officer (CEO)
Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Marco Quiroz-GutierrezJune 13, 2026
5 hours ago
cyber
Commentarycyber
Accenture cyber leads: why hiring more people won’t solve the cybersecurity talent gap
By Harpreet Sidhu and Vikram DesaiJune 13, 2026
5 hours ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
1 day ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
2 days ago
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
Energy
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
By Jordan BlumJune 12, 2026
19 hours ago
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
AI
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
By Jeremy KahnJune 13, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.