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Facebook Plans to Shutter Moments, the Private Photo-Sharing App

Facebook is shutting down its photo-sharing app, Moments, due to a lack of popularity.

The app was first introduced in 2015 as a way for people to share photos with friends without having to upload them to Facebook publicly. Since its launch, however, it’s failed to make waves: the app was downloaded by 87 million users in the past three and a half years, according to CNET. Compared to the more than 2 billion monthly active users on Facebook overall, this isn’t much.

Before Moments is officially shuttered on Feb. 25, users will have the chance to export their photos to their computer or camera roll via a website Facebook created. The photos can also be compiled in a Facebook album, which will be set to private by default.

The app’s closure isn’t a huge hit for the massive social media company. Moments raised less than $5,000 for the company last month, according to mobile analytics firm Sensor Tower.

In 2015, Facebook closed an entire division dedicated to independent app startups. The loss of Creative Labs was the end of other ventures like Slingshot, Riff, and Rooms—experimental social apps for video sharing or messaging.