The spirit maker, which is owned by Diageo, is promoting its spiked seltzer by spending up to $50,000 this holiday season to upgrade passengers in the middle seat to something a little nicer, “because fighting for the armrest between a loud chewer and a shoulder napper is no way to get your holiday spirit on.”

In order to enter you have to be currently assigned a middle seat on a non-stop domestic flight happening between 12/17 and 1/31.

Smirnoff has a page set up where you can enter your flight information and seat number, as well as your flight confirmation number. You’ll also have to explain in a few words why an upgrade would start your holidays off right.

If you’re planning on starting them off in a middle seat, then we’re sure you’ll be able to come up with a few ideas for that one.