• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

2

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

3

Gen Z can't figure out how to talk to their millennial and Gen X bosses—and it's becoming a workplace crisis

1

New LA Angels owner Stan Kroenke is quietly America's largest private landowner, boasting 2.7 million acres and besting Bill Gates and Jeff Bezos

2

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

3

Gen Z can't figure out how to talk to their millennial and Gen X bosses—and it's becoming a workplace crisis
Apple

Apple Has Reportedly Put the Brakes on Additional iPhone XR Production

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
November 5, 2018, 9:51 AM ET
Add Fortune on Google for similar content.

Apple’s recently released iPhone XR might not need another production round to boost supply.

The tech giant has requested that its manufacturing partners Foxconn and Pegatron keep its iPhone XR production lines at 45 and not expand them to the 60 production lines it had initially planned, the Nikkei is reporting, citing sources who claim to have knowledge of its plans. The move will reduce total possible iPhone XR production by 100,000 units per day over the next few months, according to the report.

Apple’s iPhone XR was the third model the company unveiled in September. The device looks like the more-expensive iPhone XS and iPhone XS Max, but comes with a cheaper LCD screen, instead of the OLED display you’d find in the higher-priced models. And at a starting price of $749, it’s the most affordable new iPhone on store shelves.

The company’s decision to not expand production lines doesn’t necessarily suggest problems. It’s possible iPhone XR demand isn’t meeting Apple’s expectations, but exactly the reason that’s happening is hard to determine. It’s possible, for instance, that overall iPhone demand is down and Apple is reducing its production costs. It’s also possible that more people are opting for other iPhones, leaving Apple to modify its original plan.

According to a Nikkei source, Apple’s decision to reduce iPhone XR production came alongside an additional order of 5 million units for its older iPhone 8 and iPhone 8 Plus. According to the report, demand is still strong for those models and Apple not expects to produce 25 million iPhone 8 and iPhone 8 Plus units during the fourth quarter.

The report follows Apple’s decision last week to stop providing unit-sales figures in its quarterly earnings, making it even more difficult going forward to determine individual unit success.

Apple did not immediately respond to a Fortune request for comment on the report.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.