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The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

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The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

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Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

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Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Millennials

These Are Millennials’ Favorite Luxury Brands

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Bloomberg
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October 2, 2018, 10:38 AM ET
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Millennials feel better about their future earnings than older consumers and spend more on luxury goods.

That’s according to a survey of more than 3,000 consumers across China, Europe and the U.S. by UBS Group AG. Eighteen to 35 year olds have contributed 85 percent to growth in the luxury market last year and will represent 45 percent of total high-end spending by 2025, according to the report published Friday.

Gucci and Louis Vuitton are millennials’ favorite brands, according to the survey and social-media data analyzed by UBS. While the intent to buy online is higher in the age group than among older consumers, physical stores continue to feature highly among preferred places to shop.

Chinese millennials, a major driving force behind sales growth, allocate about 20 percent of discretionary income to purchasing luxury goods, a similar share as older generations. Younger people in Italy and the U.S. have higher spending budgets than their elders, according to the report.

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