OpenTable CEO Christa Quarles: To Check Diversity Progress, Look at Who You Hired Last Quarter

Emma HinchliffeBy Emma HinchliffeMost Powerful Women Editor
Emma HinchliffeMost Powerful Women Editor

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

Fortune Most Powerful Women Summit 2018
005 Fortune Most Powerful Women Summit 2018 October 1st, 2018 Laguna Niguel, CA, USA 1:00 PM MPW PROGRAM TRACK CONCURRENT SESSIONS THE NEW BUSINESS-BUILDING ESSENTIALS Business Building Track, hosted by TPG From diversity and inclusion to cybersecurity to proper governance, what are the new can’t-ignore areas of building a business that you need to integrate from the start? Sara Clemens, Chief Operating Officer, Twitch Diane Dietz, CEO and President, Rodan + Fields Christa Quarles, Chief Executive Officer, OpenTable April Underwood, Chief Product Officer, Slack Moderator: Polina Marinova, Editor, Term Sheet, Fortune Introduction: Kristin Richards, Director, Human Capital, TPG Photograph by Fortune Most Powerful Women
Photograph by Stuart Isett for Fortune Most Powerful Women

The best way to measure how your company is doing at diversity is to take stock of the candidates you hired in the last quarter, OpenTable CEO Christa Quarles says.

“Tell us last quarter’s hires. Sometimes it’s hard to [share] a number overnight when you don’t feel like you’re making progress, so just tell us how you did last quarter,” said Quarles, speaking at Fortune’s Most Powerful Women Summit in Laguna Niguel, Calif. on Monday. “Of all the people that you hired into your organization, what was the gender diversity and people of color diversity in that group? That will give a lens into how hard it is for you.”

One year ago, San Francisco-based OpenTable set a goal to reach gender parity in its new hires. To make progress, the restaurant reservation software company analyzed the language used in its job descriptions, anonymized incoming resumes, and made sure to bring in at least two diverse candidates for job interviews so that one contender wouldn’t be labeled the “diversity candidate.” Forty-four percent of the company is now made up of women, Quarles said, but the engineering group remains a particular challenge.

Setting smaller benchmarks like percentages of hires in the most recent quarter can be more attainable and encourage more progress than relying on only a total overhaul, Quarles said. She joined Twitch COO Sara Clemens, Rodan+Fields president and CEO Diane Dietz, and Slack COO April Underwood in a panel discussion moderated by Fortune editor Polina Marinova.

From their earliest days, companies need to prioritize diversity in hiring, figure out how their product will be used by people not in the room, and be aware of the breakage and challenges that will arrive as the company reaches new stages of growth in order to ensure those problems don’t pop up down the line, the panelists said.

All four panelists offered advice based on their experience scaling companies.

At Rodan+Fields, for example, Dietz said she replaced half of her executive team when she took the reins in a bid to find candidates who were better suited to help run a large-scale company. Meanwhile Clemens said she started as COO understanding that she’d determine which problems needed immediate solutions and which could wait.

And at Slack, Underwood said she has worked to help employees understand that it’s the nature of working at a growth-stage startup that some of their job responsibilities might be handed over to an incoming executive and that not every early employee can get every promotion as the company grows.

“Being honest about that sooner is the best thing you can do,” Underwood said. “It takes some real managerial jiu jitsu.”

For more coverage of Fortune’s Most Powerful Women Summit, click here.

See who made the 2025 Fortune Most Powerful Women list. The definitive ranking of the women at the top of the global business world tells us both who wields power today and who is poised to climb even higher tomorrow.