• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Iceland

Elon Musk Is a Superstar in Iceland. Here’s Why

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
May 9, 2018, 7:01 AM ET

First, he persuaded Elon Musk to expand into Iceland. Now, he’s predicting an exponential rise in sales of electric cars in a country that gets its energy from volcanoes.

“The supply of electric cars is not satisfying demand at the moment,” Johann Olafsson, who heads Iceland’s Electric Vehicle Association, said in an interview in Reykjavik. If it did catch up with demand, sales would probably “more than double each year for the next few years,” he said.

Olafsson says he was “thrilled” to receive Musk’s positive response to his request via Twitter for a Tesla service center to open in Iceland. “I hope it will happen before the release of the Model 3.”

Earlier this month, Musk tweeted to Olafsson:“Thanks for letting me know. Will expedite. Sorry for the delay.”

Thanks for letting me know. Will expedite. Sorry for the delay.

— Elon Musk (@elonmusk) May 5, 2018

Musk found time to answer the Tweet from Iceland after getting embroiled in a spat with Wall Street. The 46-year-old was grilled by analysts probing the company’s finances last week after Tesla suffered production setbacks with the Model 3, its first mass-manufactured car.

Icelandic buyers interested in electric vehicles (EVs) currently face waiting times of up to nine months, Olafsson said. According to data provided by ON Power Company, Iceland’s biggest electricity utility, the island had less than 100 electrically-powered vehicles (including hybrids) at the start of 2014. That figure had risen to 6,145 by April of this year.

Electric vehicles cost even less to run in Iceland than elsewhere. Thanks to its location on a system of volcanoes, Iceland has enough geothermal power to provide free electricity to its roughly 350,000 inhabitants. (Icelanders even enjoy heated sidewalks in some cities.)

Electric vehicles are for the most exempt from VAT in Iceland (an exemption that will end when more than 10,000 EVs are sold) and are totally free of import duty. The government, headed by environmentalist Prime Minister Katrin Jakobsdottir of the Left-Green Movement, says improving the network of charging stations plays a key role in supporting the transition away from dirty fossil fuels.

The removal of similar incentives has caused sales of EVs to collapse in Denmark, though the prime minister there, Lars Lokke Rasmussen, recently said he’s open to reconsidering subsidies.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The Best Memorial Day Treadmill Sales of 2026
HealthHealth Evergreen Fitness
The Best Memorial Day Treadmill Sales of 2026
By Christina SnyderMay 12, 2026
25 minutes ago
delancey
Arts & Entertainmentcomics
The ‘King of Comics’ finally gets his due as New York names a Lower East Side street after Jack Kirby
By Miriam Eve Mora and The ConversationMay 12, 2026
40 minutes ago
Ed Bastian with both his hands up
SuccessProductivity
Delta’s CEO let AI write a speech for Gen Z college grads—but he threw it away and started over with pencil and paper for one key reason
By Preston ForeMay 12, 2026
46 minutes ago
coalie
EnvironmentCoal
Meet ‘Coalie,’ the anime-style anthropomorphic lump designed to sell you the idea that pollution can be clean
By Annie Persons and The ConversationMay 12, 2026
54 minutes ago
Federal prosecutors charge ship operator and employee in Francis Scott Key Bridge collapse that killed six
Lawbaltimore
Federal prosecutors charge ship operator and employee in Francis Scott Key Bridge collapse that killed six
By The Associated Press, Michael Kunzelman and Ed WhiteMay 12, 2026
58 minutes ago
Daniela Amodei, co-founder and president of Anthropic
SuccessFounders
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
By Emma BurleighMay 12, 2026
60 minutes ago

Most Popular

Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
23 hours ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
2 days ago
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
North America
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
By Marco Quiroz-GutierrezMay 11, 2026
17 hours ago
Current price of oil as of May 11, 2026
Personal Finance
Current price of oil as of May 11, 2026
By Joseph HostetlerMay 11, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.