• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Facebook Is Starting To Copy More Features From Instagram

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
April 13, 2018, 11:23 AM ET

Facebook is adding some much-needed features to its Stories feature. And it’s borrowing from its photo-sharing service Instagram to do it.

The world’s largest social network will now allow users to use the Boomerang feature popularized by Instagram Stories in their Facebook Stories, the company confirmed to TechCrunch on Thursday. Additionally, Facebook Stories will allow users to create doodles that can intelligently identify what’s in the camera frame and virtually interact with them even as users move the camera.

Facebook, which is in crisis mode over its data collection and sharing with third-parties, has been trying to legitimize Stories on its social network. The feature is designed to allow Facebook mobile app users to chronicle in real time what’s happening in their day. The Stories are accessible at the top of the news feed for their friends to see. However, Facebook Stories has been slow to take off and the company has tried to boost usage by making it available to companies and by offering other enhancements. So far, however, Instagram has won the day on Stories and remains a top place for people to share the unique Story content you won’t typically find in a news feed.

Get Data Sheet, Fortune’s technology newsletter

Borrowing from Instagram (and to some degree, Snapchat) seems like a logical move for the company. Instagram Stories have proven exceedingly popular. It also might help if Facebook, which is facing the worst fight in its history, takes some cues from another of its services that hasn’t been hit as hard by regulators and detractors.

That said, the company has also gone the other way with it. Earlier this week, in fact, Facebook confirmed that Instagram will soon allow users to download their photos, videos, and other content. Facebook has offered a data download tool since 2010.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Andy Jassy
SuccessCareers
Forget LinkedIn—Amazon’s Andy Jassy started a chicken wing eating club to network when he first moved to Seattle for work
By Preston ForeApril 24, 2026
1 minute ago
larz
CommentarySocial Media
Gen Alpha can’t write emails to grandma without ChatGPT. It’s time for a ‘Digital Harm Tax’
By Larz MayApril 24, 2026
53 minutes ago
dario
CommentaryAnthropic
Mythos access by Discord group reveals real danger of AI-powered hacking
By Stefanie SchappertApril 24, 2026
53 minutes ago
black cabs
EuropeRide-Hailing
‘This is very transformative for the business’: Lyft’s head of growth on taking a big step into London’s black cab sector
By Nick LichtenbergApril 24, 2026
1 hour ago
Aditi Maliwal speaks while sitting
NewslettersTerm Sheet
Upfront’s Aditi Maliwal makes 3 bets a year and ignores the hype cycle
By Lily Mae LazarusApril 24, 2026
3 hours ago
Meta CEO Mark Zuckerberg in Washington, D.C. on March 26, 2026. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersFortune Tech
Meta cuts 8,000 workers to relieve AI spending pressure
By Andrew NuscaApril 24, 2026
4 hours ago

Most Popular

Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
23 hours ago
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
1 day ago
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
Big Tech
‘Don’t leave’: Jensen Huang challenges billionaire class as he insists ‘highest taxes in the world’ are OK with him
By Jacqueline MunisApril 23, 2026
17 hours ago
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
Economy
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
By Angelica AngApril 23, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
2 days ago
The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs
Future of Work
The Gen Z Pout and the Gen Z Stare are both a warning to Fortune 500 CEOs
By Nick LichtenbergApril 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.