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Google Has Announced a $300 Million Initiative to Support News Organizations

March 21, 2018, 6:55 AM UTC
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NEW YORK, NY - MARCH 05: Google's New York office is shown in lower Manhattan on March 5, 2018 in New York City. Published reports say that the tech giant is close to a reaching a $2.4 billion deal to buy the landmark Chelsea Market building. The building, a block-long former Nabisco factory that is named after its ground-floor gourmet food mall, sits directly across from Google's current New York City headquarters in the Meatpacking District. If the sale goes through, it would be one of the most expensive real estate transactions for a single building in New York City history. (Photo by Spencer Platt/Getty Images)
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Google (GOOG) has announced a new $300 million initiative intended to strengthen quality digital journalism and combat the proliferation of “fake news” and misinformation.

The Google News Initiative is a new three-year effort to help news organizations adapt to the challenges of digital publishing and “build a stronger future for news,” Google Chief Business Officer Philipp Schindler wrote in a blog post on Tuesday.

Launched in partnership with a half-dozen news organizations including Gannett (GCI), the New York Times, the Washington Post and the Financial Times, the initiative includes an array of tools and background services focused on empowering news organizations and increasing publishers’ digital revenue.

For more about fake news, watch Fortune’s video:

Some features will seek to make it easier for news outlets to drive subscriptions, such as Subscribe with Google, which will allow readers to consolidate all of their subscriptions with Google log-in information. Google is also applying its machine learning software DoubleClick platform to better serve publishers with information about user behavior, while a new News Consumer Insights dashboard will tailor Google Analytics data for publishers.